Critical Mass Invests in Prolific Interactive

NEW YORK--(BUSINESS WIRE)-- Critical Mass, a global digital experience design agency and part of the DAS Group of Companies, a division of Omnicom Group (NYSE: OMC), announced today its investment in Prolific, a leading mobile-focused product agency.

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Prolific’s core capabilities include mobile strategy, design, and engineering—a combination of services that has enabled their product teams to deliver best in class mobile products. Launched in 2009, the agency has grown to over 100 employees with offices in Brooklyn and San Francisco.

The move will expand both agencies’ service capabilities, capitalizing on Critical Mass’ mobile and digital expertise with Prolific’s mobile product capabilities.

“We are excited to have the support of Critical Mass in our mission to redefine what an agency can be,” said Bobak Emamian, CEO of Prolific. “With this partnership, we now have the ability to have a greater impact on a global scale. When we look at Critical Mass, it’s like we are seeing ourselves in the future.”

“Now, more than ever, clients are demanding speed and innovation,” said Dianne Wilkins, Chief Executive Officer of Critical Mass. “Prolific’s ability to create amazing mobile products, enhanced by Critical Mass’s mobile experience design capability, will give both agencies an edge in meeting the needs of current and future clients.”

“We’re excited about this investment for many reasons,” added Wilkins. “Prolific’s culture is like ours at Critical Mass. They collaborate and co-create with clients, like us. They embrace a relentless focus on the customer, like us. Their passion for their work echoes our own, and there’s no limit to what we can accomplish together.”

About Prolific Interactive (

Prolific is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott's Miracle Gro, Lilly Pulitzer and Sephora. Founded in 2009, Prolific has been recognized as one of Inc. 500’s Fastest Growing Private Companies of 2016, one of the “50 Fastest Growing Companies” and “100 Best Places to Work” by Crain’s New York Business, as well as one of AdAge’s “50 Best Places to Work.

About Critical Mass

Critical Mass ( is a global digital experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. For over twenty years, the agency’s belief in delivering brilliant customer experiences has produced business-building results for clients. Critical Mass has been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-606-8107

[email protected]


Prolific Interactive

Pooja Hoffman, 929-366-5183

[email protected]