Adam Lippard to Succeed Jan Katzoff as Head of Global Sports and Entertainment Consulting at GMR Marketing

Katzoff Steps Down After Celebrated 26-Year Career

MILWAUKEE, Feb. 15, 2016 /PRNewswire/ -- GMR Marketing, part of the DAS Group of Companies, announced today that Adam Lippard will succeed Jan Katzoff as GMR's Head of Global Sports and Entertainment Consulting, effective March 1, 2016.

Lippard, who joined GMR nearly 16 years ago, has played an instrumental role in bringing the global sports and entertainment consulting practice to life. Since it was formalized in 2014, Katzoff and Lippard have cultivated a robust global team that harnesses invaluable experience, insight and industry relationships on behalf of the most significant sports and entertainment sponsors in the world.

"Adam's deep and well-rounded experience is uniquely balanced by a bold propensity for change and adaptation," said Cameron Parsons, CEO of GMR. "We are confident Adam is the perfect person to continue to help both GMR and its brand partners thrive in new ways."

As Head of Global Sports and Entertainment Consulting, Lippard will be responsible for the strategic development of GMR's sports and entertainment consulting practice across North America, Latin America EMEA and Asia Pacific. This month, the practice is managing operations and marketing for 14 sponsors of Super Bowl 50. This summer, the practice will be working with 11 clients at the Rio Summer Olympic Games, including 4 TOP Partners.

Katzoff steps down after a remarkable 26-years of impact on the sports and entertainment industries, including the development of GMR's award-winning global sports and entertainment consulting practice.

"This has been an amazing ride for me," says Katzoff. "I've had the opportunity to be a part of some of the most memorable moments in sports and entertainment. I'm confident that Adam will bring renewed energy, creativity and relationships to GMR and I'm excited for what the future holds."

Katzoff has managed events in over 50 countries, including 13 Olympic Games and 6 World Cups. He was a founding member of the IOC's Olympic Hospitality and Sponsor Services Advisory Group from 2000-2008. He has also spent 14 years on the Board of Directors of the San Francisco 49ers Foundation, where he plans to dedicate more time in 2016.

"Jan has cultivated a team of the most skilled and passionate people I've ever met," says Lippard. "That's the reason we're able to build and deliver the most authentic, engaging experiences in the world – they are born out of genuine passion. I'm honored to keep that spirit alive and continue his commitment to making the world of sponsorship smarter, more integrated and more innovative."

GMR's global sports and entertainment practice includes industry veterans with deep brand, property and agency experience. Senior members include entertainment industry veterans EVP, Steve Knill and VP, Casey Gartland; SVP, Matt Hill, formerly of the National Football League; SVP, Todd Fischer, formerly head of State Farm's sponsorship group; UK Senior Director, David O'Connor, formerly of FIFA; UK Director, Crispin Bolt, formerly of McLaren F1; Managing Director, Lu Kan, formerly of NBA China and Senior Director, Jessica Giordano.

Lippard will continue to be based out of GMR's offices in San Francisco, CA.

About GMR Marketing
Founded in 1979, GMR ( is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle — helping brands connect with people via their passions. The outcome: true connections that last. Our team creates, consults and activates in 70 countries, covering every continent from 17 offices in 9 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. In 2015, GMR was named one of the "Best Organizations to Work for in Sports" by Forbes and "Best Places to Work in Events" by Event Marketer. GMR was also named one of the "Fastest Growing Mobile Marketing Agencies" by AgencyPost in 2014. We have helped clients earn honors including Cannes Lions, Webby, Effie and EventTech awards. The agency is headquartered in Milwaukee, WI, USA, and is a part of the DAS Group of Companies.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Media Contact:
Jamie Hannah
[email protected] 


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SOURCE GMR Marketing