NEW YORK, Oct. 20 /PRNewswire/ -- Omnicom Group and senior management of The Beanstalk Group, the world's leading brand licensing agency and consultancy, have joined together to acquire the agency from the Ford Motor Company (NYSE: F).
"The addition of Beanstalk to the Omnicom network will further expand the services that we offer clients to meet their changing marketing needs," said Thomas L. Harrison, Chairman and CEO of the Diversified Agency Services division of Omnicom Group Inc. "This is believed to be the first acquisition of a licensing agency by a global communications group. Beanstalk's founding principals, Michael Stone and Seth Siegel, are two of the most respected professionals serving the branded licensing industry. Together, they have built one of the most successful licensing firms in the world."
The Beanstalk Group will operate as part of Omnicom's Diversified Agency Services group. It will maintain its existing offices in the United States and the UK. Beanstalk will draw upon Omnicom's worldwide resources and global relationships to offer clients strategic counsel on the use of licensing to leverage brand image. The Beanstalk Group will continue to represent many of Ford Motor Company's key brands.
"By becoming part of one of the world's largest communications companies, we can offer Beanstalk clients direct access to the powerful, global resources of a team of outstanding marketing professionals who share our passion for great service and quality results. In our shared culture and in our commitment to our clients, our firms complement each other in every way," noted Michael Stone, Beanstalk's CEO.
For more than two decades, Beanstalk and its leaders have pioneered the use of licensing as a vehicle for communicating brand value, enhancing brand awareness, and promoting the long-term viability of a brand. Beanstalk's licensing process, which includes strategic planning, rigorous due diligence, product development, retailer coordination, and ongoing program management, helps to maximize the benefits of licensing.
About The Beanstalk Group
The Beanstalk Group, with approximately 100 employees, is the world's leading trademark licensing agency and consultancy. With offices in New York, Detroit, Bentonville, Los Angeles and London, Beanstalk offers clients a complete solution to their brand licensing needs. Current Beanstalk clients include AT&T, Harley Davidson, Ford Motor Company, The Stanley Works, Mary-Kate and Ashley and Danskin. For more information, please visit http://www.beanstalk.com.
About the Omnicom Group
Omnicom Group Inc (NYSE: OMC) (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc
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