ST. LOUIS, Dec. 18, 2018 /PRNewswire/ -- FleishmanHillard today released "Tech Trends 2019: The Fads. The Fears. The Future." a new report offering insights and predictions for the technology industry. The report features an analysis of 1 billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world.
"Technology changes at a rapid pace and what once consumers barely even imagined, today they barely even notice," said Sophie Scott, global managing director of FleishmanHillard's Technology practice. "By examining the conversations that have taken place and the technology on the horizon, we've been able to make predictions about tech in 2019 to help brands understand consumer expectations and plan for the future."
The report includes the following 2019 predictions:
The data for FleishmanHillard's "Tech Trends 2019: The Fads. The Fears. The Future." report includes qualitative and quantitative data. A social conversation analysis was conducted around Gartner's 2018 and 2019 trends to test true traction of emerging technology. These findings were then augmented by market-leading brand executives to forecast the direction of 2019. The report reflects global, English-language conversations. All data falls within the public domain and was aggregated to ensure that personally identifiable elements were removed from the analysis and methodology.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek's Best Places to Work 2017; PR News' Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE's "Top 50 Companies for Executive Women" for 2010-2018. The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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