and Omnicom Announce First Ever CRM Alliance to Create an Integrated Customer Journey Platform

Industry leaders will integrate offerings to deliver the first end-to-end platform for Omnicom’s global agency clients

New partnership will allow Omnicom agencies to deliver highly personalized communications that connect the dots between marketing, sales, communities and customer service

INDIANAPOLIS—CONNECTIONS 2014—Sept. 23, 2014– (NYSE: CRM), the world's #1 CRM platform (, and Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications services company, today announced the first ever CRM alliance to create an integrated customer journey platform. The partnership will help Omnicom’s agencies create highly personalized communications that connect the dots between marketing, sales, communities and customer service, allowing its clients to create dynamic, end-to-end customer journeys.

Powered by the world's #1 CRM, the platform will leverage data from numerous sources to deliver optimized content to audiences on every channel and every device, and across paid and owned media. By partnering with Salesforce, Omnicom will be able to help its clients drive higher levels of brand engagement and loyalty.

Annalect, Omnicom's data, technology and analytics arm, will manage the new offering. The cloud, mobile and API-first platform can be easily customized for specific agencies and clients, and will be made available to all Omnicom agencies across marketing disciplines and geographies.

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  • “ and Omnicom will empower companies to connect to their customers in entirely new ways,” said Marc Benioff, chairman and CEO, “By utilizing Salesforce as its customer journey platform for clients, Omnicom will strengthen its role as a trusted advisor to the world’s largest brands, creating amazing customer journeys that extend far beyond traditional digital marketing.”
  • “In this always-on, always-connected world, marketers face more complexity than ever before,” says Jonathan Nelson, CEO, Omnicom Digital. “By bringing together Omnicom with Salesforce, the world’s leading CRM, in a way that has never been done before, we will be able to span every consumer-touch point, both online and offline, which is a real first-mover advantage for our clients.

Omnicom and Partner to Deliver First Customer Journey Platform Across Omnicom’s Global Agency Networks

The new customer journey platform will allow Omnicom agencies to deliver a seamless experience for their clients across every customer touchpoint. Now, Omnicom agencies will be able to:

Deliver a complete view of the customer journey — provides a powerful technology solution that will help Omnicom agencies effectively manage billions of customer interactions on behalf of its clients across digital marketing, sales and customer service. This will enable Omnicom agencies to more efficiently service top global accounts across different agencies and geographies, and be able to leverage and integrate first-party data from their clients’ deployments of Salesforce within Annalect’s data management platform to deliver more relevant communications.

Manage 1:1 customer journeys and engagement across any channel —Omnicom will also leverage ExactTarget Marketing Cloud’s best-in-class content and automation capabilities in email, mobile, social, advertising, web personalization, connected devices, wearables and apps. The partnership expands on Omnicom Media Group’s existing partnership with, ExactTarget Marketing Cloud’s advertising platform.

Deliver next-generation marketing analytics —Leveraging data from Salesforce, Omnicom Group will be able to integrate sales and customer service touchpoints into its existing solutions, providing a comprehensive view of the customer. This will enable Annalect to deliver the next-generation data management platform, linking offline and online customer engagement and providing “last mile” analytics for clients.

Build innovative connected apps —Omnicom's creative network will be able to build and manage the kind of engaging, connected apps today’s consumers expect using Heroku, part of the Salesforce1 Platform. Agencies will be able to leverage’s next-generation platform to build and deploy apps for brands that drive customer engagement and loyalty.

The partnership was announced today by Chairman and CEO Marc Benioff and Omnicom Digital CEO Jonathan Nelson at Connections, the digital marketing event of the year.

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About Omnicom Group

Omnicom ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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