DALLAS, Feb. 25, 2019 /PRNewswire/ -- Sky Bench powered by The Integer Group® (a key member of Omnicom Group Inc.) launches today as an agile resource for brands looking to solve modern-day retail design challenges with customer-centric, culturally-responsive and authentic retail experiences.
"Every retailer's future growth strategy relies on simultaneously developing its online and offline channels; however, the majority of retail design firms today focus only on one side," said Ellen Cook, Sky Bench Advisor and President, The Integer Group Dallas and Los Angeles. "Sky Bench is building a new way forward for retailers by bridging the gap between traditional firms focused on physical spaces and the surge of digital experience agencies that specifically aim to impact online journeys."
Rooted in The Integer Group's shopper marketing and retail innovation expertise, Sky Bench brings together retail design, store intelligence, and scalable technology through services that include:
• New store concept development
• Retail CX audits and mapping
• Store fleet modernization
• Shopper journey tracking
• Store-within-store buildouts
• Experience feedback collection
• Unique pop-up stores
• Space/venue analytics
• Engaging service kiosks
• Omnichannel technology
"Our mission is to ensure that brands are competitive and future-proofed to win in the new retail environment," said Kevin Paul, Sky Bench Practice Lead and SVP, Director of Store Environments for The Integer Group. "We do this through a holistic approach that focuses on empathy-led environments, measurable shopping moments and sensory-filled brand spaces. We are able to deliver impact and sustainable advantage for our clients' brands by unifying online and offline customer experiences through modern retail design and store intelligence collection methods."
For more information, visit skybenchdesign.com.
About The Integer Group®
The Integer Group®
is the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through shopper marketing, retail strategy & design, eCommerce, integrated branding, and Commerce Connections Media, we accelerate conversion and build a brand's lifetime bond with its consumers. It's what we call living at the Intersection of Branding and Selling®.
A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group's clients include AT&T, FedEx, Mars/Wrigley, Michelin, P&G, PepsiCo, Starbucks and more.
About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE The Integer Group
Katie Beaule [email protected]