NEW YORK, Sept. 30 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE-OMC) today announced the creation of Omnicom Digital, a new unit charged with leading strategic initiatives across all digital properties at Omnicom, the industry's largest digital holding company according to Advertising Age rankings in 2009 and 2008. Jonathan Nelson, founder and most recently chairman of Organic, has been named CEO of Omnicom Digital, effective immediately.
In making the announcement, John Wren, president and CEO of Omnicom Group, said, "More than 13 years ago, we were early adopters of the Internet and all things digital. Today we can unequivocally say that all our major business platforms have a strong digital component and that as a holding company we are well represented in all significant digital platforms. Geographically we are well represented with multiple offerings in more than 75 countries across the globe."
Wren noted, "At the holding company level, Jonathan will help in the exploration and development of new technologies, determining where investment in companies and talent should be increased and helping clients with digital opportunities."
In his new role, Nelson will assist Omnicom's digital business platforms in the exploration and development of new technologies, and assessment of investment in companies and talent.
"With five of the top 25 digital agencies in the world and two of the top 25 search agencies, Omnicom's in a great position," Nelson said. "And our companies have what the rate of change in the industry demands: relentless innovation, organizational agility and an unceasing search for talent and businesses that serve client needs or complement our existing roster of companies."
Nelson has founded, or played a critical role in building, a number of organizations, including Accrue, a web measurement and analytics company, and Organic, which developed the Apache server, the most widely used server in the world. Nelson took both Accrue and Organic public and subsequently private. He has made numerous private equity investments and is widely recognized as an industry thought leader. Nelson was named one of the top 100 young innovators of the century by MIT's Technology Review in 1999 and was inducted into Advertising Age's Hall of Fame in 2001 for his "indelible imprint" on the Internet industry.
Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.
Pat Sloan for Omnicom, +1-212-415-2109
Katie Beaule [email protected]