NEW YORK, Feb. 12 /PRNewswire-FirstCall/ -- Thomas L. Harrison, Chairman
and CEO of the Diversified Agency Services (DAS) Division of Omnicom Group,
Inc., announced today DAS's acquisition of The Kern Organization, based in
Woodland Hills, CA. Well known for the design and execution of highly
effective, large-scale customer acquisition and B2B lead-generation solutions,
The Kern Organization (TKO) will remain an independent brand but will operate
under DAS's Rapp Collins Worldwide (RCW). Founder Russell Kern will remain
the company's president.
Of the relationship between the two companies, Harrison said, "This is a
great alignment of two marketplace leaders. [TKO's] expertise in identifying
and forming relationships with consumers, coupled with RCW's unparalleled
ability to cultivate and expand those relationships once they have been
established, will provide our clients with the intelligent, data-driven,
end-to-end solutions they require."
With TKO reporting to RCW's Global CEO Bob Horvath, the structure allows
RCW to capitalize on TKO's highly evolved customer development and demand
generation strategies for the U.S., while RCW provides TKO with substantial
Data & Analytics resources and a solid infrastructure to help broaden its
client base and service offering.
Bob Horvath, recently promoted to RCW Global CEO, said, "The landscape of
direct marketing is evolving. Consumers have more influence than ever in
determining who they communicate with and how they receive that communication.
The combined capabilities of the two organizations put us in good stead to
deliver truly unique creative and measurable solutions in this new consumer
landscape. It substantially strengthens our ability to lead our clients to
achieve their objectives, whether that is through customer acquisition,
retention, optimization ... or all of the above."
Kern added, "As we continually evolve and enhance our respective
approaches to solving our clients' business challenges, a 'separate but
complementary' union between these two great companies simply made a lot of
The Kern Organization provides customer acquisition and conversion
programs for B2C clients, as well as lead generation, qualification and
nurturing for B2B clients across a wide array of vehicles including Online,
Telemarketing, Data Analytics & Reporting, High Volume Print Production,
Creative Services and Strategic Planning. They have provided these services
for clients in the fields of Healthcare, Telecom, Wireless, Entertainment, and
About Rapp Collins Worldwide:
Ranked the #1 Direct Marketing Agency in the US in 2005, 2006 and 2007 by
Advertising Age, Rapp Collins (http://www.rappcollins.com) is one of the
world's largest Direct Marketing networks with over 50 offices in 30 countries
delivering over 40 years' experience in customer acquisition, retention and
optimization to its clients. Rapp Collins is a part of Omnicom Group Inc.
Omnicom Group Inc (NYSE: OMC) (http://www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising, strategic media
planning, digital and interactive, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
SOURCE Omnicom Group, Inc.
/CONTACT: Pat Sloan of Omnicom Group, Inc., +1-212-415-2109/
/Web site: http://www.omnicomgroup.com
CO: Omnicom Group, Inc.; Diversified Agency Services; DAS; The Kern
Organization; Rapp Collins Worldwide; RWC
ST: New York, California
-- NYTU097 --
3772 02/12/2008 10:45 EST http://www.prnewswire.com
Katie Beaule [email protected]