Dieste brings award-winning strategic planner Marialejandra Urbina to lead agency's Planning department

DALLAS and NEW YORK, Jan. 22, 2019 /PRNewswire/ -- Dieste Inc., a leading multicultural communications agency in the U.S., has hired Marialejandra Urbina as Executive Director of Planning.  Marialejandra will report to Dieste Inc. CEO Greg Knipp and will work across all agency clients and new business projects.

dieste. (PRNewsFoto/Dieste Inc.)

Before joining Dieste, Marialejandra oversaw the Strategic Planning department at MullenLowe Group LATAM and global strategic tools development for the MullenLowe network.

"Marialejandra is a highly regarded professional within the advertising world, specializing in both account management and strategic planning, with a profound understanding of the importance that branding holds for a business to succeed," says Greg Knipp, CEO of Dieste.

With more than 25 years of experience in strategic planning, Marialejandra has been involved in the development of marketing communication for companies in various industries including 3M, Chiclets Adams, Ford Motor Company, Mattel, Nestle, SAB Miller/AB InBev, The Coca-Cola Company and Warner Lambert.

Recently, Marialejandra was included in the Advertising Age Women to Watch list for Colombia, and her insights and contribution to the Demobilization Humanitarian Program of the Colombia Ministry of Defense campaign led to recognition not only for its creativity, but also as the first and only Grand Prix in the region from IPA (2011). This campaign has also been awarded for its strategy and effectiveness, winning a Grand Prix APG, the Jay Chiat Grand Prix 2011 and Grand Prix El Dorado Effectiveness 2014 as well as more than 10 Gold Effie Awards.

She is currently working toward a master's degree in anthropology to complement her understanding of brands, how they communicate and how to connect them with people and cultures.

"Dieste's multicultural approach beyond ethnicity has the power to highlight hybrid cultures. I'm excited to be part of this talented team who will help tear down stereotypes," says Marialejandra Urbina.

About Dieste Inc.

Dieste, Inc. helps clients win in the multicultural marketplace through creative business solutions, precision insights, targeting, and delivery. As an innovator in its field and the most awarded agency in its class, Dieste, Inc. has been named Multicultural Agency of the Year more times than any other communications company in the U.S. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. Dieste, Inc. is located in New York, NY, and Dallas, TX.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

For more information, contact:
Loana Ruiz at Dieste, 214.259.8145
[email protected]

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