Ketchum Partner Debra Forman Promoted to President of Ketchum Digital

NEW YORK, Sept. 16, 2015 /PRNewswire/ -- Global public relations firm Ketchum today announced that partner Debra Forman has been promoted to president of Ketchum Digital. Previously, Forman served as director of Ketchum Digital. She continues to report to Barri Rafferty, senior partner and CEO of Ketchum North America.

A pioneer in the digital space, Forman has led the charge for Ketchum and its clients in their digital and creative strategies, creating two-way conversations and engagement with unfettered commitment to analytics and measurement. 

"Debra possesses an innate sense of fluidity – to not only foresee change, but to always strive for what's next and turn it into a business advantage. Ketchum Digital is one of the agency's fastest-growing divisions as a result of Debra's leadership and passion for cultivating an innovative, entrepreneurial environment," said Rafferty.

Forman joined Ketchum in 1998, initially leading creative design, video, event production, and interactive web development services. In 2008 she established Ketchum's Content Shop, and in 2009 she launched Ketchum Digital, bringing together the agency's existing digital capabilities – digital strategy, content development, creative, social listening and analytics, social media engagement, and paid media – which previously had been embedded in various businesses throughout the organization. Forman helped expand Ketchum's StoryWorks offering throughout its offices worldwide, resulting in an agency capability that propelled Ketchum's digital business forward while providing best-in-class client service.

"It's a privilege to work with some of the best digital talent in the industry on insight-driven creative ideas that deliver results for our clients by creating and amplifying conversations through earned, paid, owned and shared channels," said Forman. "It's such an exciting time in the digital space, and as the landscape continues to evolve we are committed to being at the forefront, always offering our clients the perspective and counsel to develop outstanding strategies, and the tools and services to implement, measure and evaluate programs."

Prior to joining Ketchum, Forman held art direction and creative management roles at a number of advertising agencies, including Chiat/Day, Bates USA, GSD&M and McCann-Erickson.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 17 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.


SOURCE Ketchum