Omnicom and China's Tsinghua University Join Hands on Naming Project

Interbrand teamed up with Tsinghua students to create a Chinese name for Omnicom. The move signals greater cooperation between the global industry leader and Chinese universities.

BEIJING, April 5 /PRNewswire-FirstCall/ -- China's Tsinghua University and Omnicom Group Inc. reached a milestone in their partnership today by announcing the winner of a competition among Tsinghua students to create a new Chinese name for Omnicom.

Interbrand, a leading global brand consultancy and part of the Omnicom Group of companies, worked closely with Tsinghua University, setting strict criteria for the student entries as well as putting the final names through a rigorous selection process. More than 110 students entered the competition. The selected name was "Hong Meng," which, directly translated into English, means "Magnificent Alliance."

The winning student, Hao Yuqian, was delighted by the announcement and she will collect her first prize: an internship with Interbrand in one of its overseas offices.

Interbrand's CEO in China, Dr. Frank Chen, said: "Omnicom is a great name in English, but difficult to pronounce for non-native English speakers. We wanted to ensure the Omnicom name in the Chinese language would translate well across seven different Chinese dialects. In addition, we also needed the students to capture the spirit of cooperation and the scale of Omnicom's business, which is implied in the English name. This was a really tough assignment, but the Tsinghua students did extremely well -- we had some very interesting entries, and they should all be congratulated."

Commenting on the partnership, Omnicom's Vice Chairman and Chairman and CEO Asia Pacific Michael Birkin said, "I am delighted with Omnicom's Chinese name and equally excited about the partnership between our brand consultancy, Interbrand, and Tsinghua University. The partnership produced excellent results. This type of collaboration is a key step towards developing greater learning experiences for both Omnicom professionals and Tsinghua students. We are looking forward to deepening our relationship with Tsinghua University."

Omnicom's Senior Vice President and President for Asia Pacific Serge Dumont said: "I am very pleased that our Chinese name was created by such talented students in close cooperation with one of our agencies. I am impressed that they captured the essence and unique qualities of Omnicom -- in particular the strong sense of mutual respect and cooperation, which is a hallmark of the Group. The unusual approach we have taken highlights Omnicom's strong focus on working with the best local talent, as well as our long-standing commitment to the development of our people, education, training and our focus on the Chinese market."

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Interbrand

Founded in 1974 in Britain, Interbrand is the world's leading brand consultancy providing integrated brand solutions spanning strategy, research, creative work and valuations. Interbrand aims to create, enhance and maintain a client's most valuable intangible asset -- its brand.

Interbrand offers a comprehensive array of services, including brand equity study, brand valuation, brand strategy, brand naming, brand design, internal brand management, brand communication as well as brand protection.

In 2002, Interbrand opened its Shanghai office, which works with new brands and established companies to ensure that their positions are optimized in China.

Interbrand offers leading thoughts within various branding categories and has been maintaining the leadership in each brand management practice. The most famous "The 100 Best Global Brands" done by Interbrand is published in BusinessWeek by value every year. For further information on Interbrand, please visit

About the Tsinghua University

Tsinghua University was established in 1911. After the founding of the People's Republic of China, the university was molded into a polytechnic institution focusing on engineering in the nationwide restructuring of universities and colleges undertaken in 1952.

Currently, the university consists of 48 departments distributed in 12 schools, including the schools of sciences, architecture, civil engineering, mechanical engineering, information science and technology, humanities and social sciences, economics and management, law, arts and design, public policy and management, applied technology and medicine.

Tsinghua is developing into a comprehensive university at a breathtaking pace. Presently, Tsinghua has over 25,000 students, including 14,000 undergraduates, 7,400 master's degrees candidates and 3,700 doctoral candidates.

About the Tsinghua University School of Journalism and Communications

Established in 2002, the Tsinghua School of Journalism and Communications has quickly emerged as one of China's most influential journalism schools.

The Tsinghua School of Journalism and Communications is known for its research in journalism, international communications, film and television, new media studies and media management.

The school's diverse faculty has 24 full-time professors and lecturers. Many hold doctoral degrees and most have studied abroad.

Its 357 undergraduate and graduate students are selected on the basis of highly competitive nationwide exams. In addition, around one thousand part-time students pursue further study while working in areas ranging from government communication to broadcast management.

Velvet Yoshinami

Pat Sloan
Both for Omnicom Group Inc.