Bank of America Consolidates Marketing and Advertising with Omnicom Group Companies

NEW YORK, Aug. 31 /PRNewswire-FirstCall/-- Bank of America has selected Omnicom Group to handle its marketing and media services business, Susan Smith Ellis, an Executive Vice President with Omnicom, announced today.

Ms. Ellis, who spearheaded the holding company pitch for Omnicom, noted that a core team of eight Omnicom agencies participated in the review, including Live Technology, Organic, BBDO Worldwide, Javelin, OMD Worldwide, Cultura, Radiate Group, and TPN.

Cathy Bessant, Global Chief Marketing Officer for Bank of America, said, "The Bank of America brand and its reputation are our strongest assets. As we continue to expand our brand promise to new markets and new customers, we are delighted that Omnicom will be our partner in this journey. This decision is an important step in further building our brand strength and aligning marketing efforts with our work to deepen customer relationships at every possible level."

Ms. Ellis added, "The competitive bar was very high for all of the holding company teams that were trying to earn this business. Our challenge, and our promise to Bank of America, was to organize our assets in a very disciplined way yet maintain the highest levels of creativity that each of our independent agencies have become so well known for in their respective areas of expertise."

John Wren, Omnicom President and CEO, described the holding company victory as a great cultural fit. "We are pleased that our breadth of creative resources and client service model was selected by Bank of America, an iconic world-class brand that we are proud to now include in our distinguished client portfolio of global brands."

Omnicom Group Inc (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE  Omnicom Group Inc
    -0-                             08/31/2005
    /CONTACT:  Pat Sloan Senior VP, Public Relations of Omnicom Group,
    /Web site: /

CO:  Omnicom Group Inc; Bank of America
ST:  New York

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