NEW YORK, Sept. 18, 2013 /PRNewswire/ -- Omnicom (NYSE:OMC) agencies once again topped the rankings at the Spikes Asia Festival in Singapore, further solidifying their hold when it comes to creativity. BBDO and DDB were among the top three networks for five consecutive years. DDB New Zealand and OMD China took third place in the agency and media categories respectively.
Over 35 agencies in 10 countries contributed to Omnicom winning more than 100 creative awards at Spikes, the Cannes of Asia Pacific, significantly outpacing the competition.
BBDO had a record festival winning nine Golds and a Creative Effectiveness award for the "It's More Fun in the Philippines" Tourism campaign. DDB-DM9JaymeSyfu was the second most awarded winner with Smart Communications' TXTBKS work that picked up two Grand Prix and two Gold awards. WHYBIN\TBWA Sydney won two Creative Effectiveness Spike Awards – one for Australia's NRMA Insurance and one for M.J. Bale. WHYBIN\TBWA Auckland also took home the Grand Prix for the '100% Middle Earth, 100% Pure New Zealand' campaign for Tourism New Zealand.
"The outstanding results achieved at Spikes reflect the best in class creativity and innovation of our agencies across Asia Pacific," said John Wren, President and Chief Executive, Omnicom. "I am especially proud of the talent behind this well-deserved recognition."
About Spikes Asia
Building on 26 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between Lions Festivals, organizers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates from 28 countries in 2012, offers a challenging program of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show. The Awards, judged by leading international and regional creatives, honor the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com
Katie Beaule [email protected]