Critical Mass Appoints First Global Chief Client Officer

The agency also announces promotions to support continued expansion

NEW YORK--(BUSINESS WIRE)-- Critical Mass, a global digital experience design agency and part of the DAS Group of Companies, today announces the promotion of Amanda Levy as its first Global Chief Client Officer. In her new role, Levy will oversee client services across the agency’s 12 global offices and report to Dianne Wilkins, Critical Mass’ CEO. The new role aligns with Critical Mass’ relentless focus on the customer, and comes as the agency continues to expand in scope and services.

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Critical Mass Promotes Amanda Levy to Global Chief Client Officer (Photo: Business Wire)

Critical Mass Promotes Amanda Levy to Global Chief Client Officer (Photo: Business Wire)

Levy first joined Critical Mass in 2007, and has served as Chief Marketing Officer for the past two years. During her 10 years at Critical Mass, Levy has taken on a variety of client service roles and has worked from the agency’s Los Angeles, Nashville and Chicago offices. Prior to her role as Chief Marketing Officer, Levy was Critical Mass’ General Manager (GM) for Chicago.

For Critical Mass, the past two years have been defined by a swift expansion of business in terms of scope and services, with a rapidly growing client roster of premium brands.

“As Critical Mass continues to grow, this Client Services role will be an important part of ensuring that everything we do adheres to the same consistent level of quality,” said Wilkins. “Amanda’s 10 years with Critical Mass position her uniquely for this role. She has a keen understanding of our people and our business in every office and region, and clients who already know and value her.”

The agency also announced four more senior level promotions, all of which will augment the agency’s position as a leader in customer-centric experience design.

Di Heun, who has been with Critical Mass for 15 years, has been promoted from Vice President to Senior Vice President of Business Development. She will now report to Wilkins.

Andrea Lennon, Critical Mass’ GM Asia Pacific will relocate to the agency’s London office, where she will assume the role of SVP Managing Director London and Hong Kong. Joining Andrea for the move is Ferdi Wieling, Executive Creative Director APAC, who will also add London to his remit.

Finally, Michael Stern and Andrea Wood of Zocalo Group, a fully integrated subsidiary of Critical Mass, have both been promoted to Senior Vice President, Client Partner. Stern and Wood will report directly to Levy, and will support the agency’s new client services practice.

“More than ever, brands need a digital partner that can do two things: deliver innovative, meaningful customer experiences that drive business results, and bring a client service mindset based on accountability, honesty and excellence,” said Levy. “To have the opportunity to drive that kind of dynamic relationship is both humbling and tremendously exciting.”

About Critical Mass

Critical Mass ( is a global digital experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. For over twenty years, the agency’s belief in delivering brilliant customer experiences has produced business-building results for clients. Critical Mass has been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-606-8017