NEW YORK--(BUSINESS WIRE)--
Interbrand has named Apple, Google, and Microsoft as the three most
valuable brands in its 2017 Best Global Brands ranking, with technology
as the dominant sector. Now in its 18th year, this report’s
theme is Growth in a Changing World, and examines three key components:
People, Technology and Brands.
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This year, the list features three new entrants: Ferrari at #88, and
Netflix and Salesforce.com, who make their first appearance on the list,
at #78 and #84.
“We are living in one of the most exciting periods of change—societal,
technological, industrial—that impacts every aspect of commerce and
life,” said Jez Frampton, Global Chief Executive Officer of Interbrand.
“In this ever-shifting context, growth becomes more challenging, which
is why businesses need brands more than ever. The Best Global Brands
understand that brands are the platform for growth.”
For five consecutive years, Apple and Google hold the top positions.
Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s
brand value grew by 6 percent to USD $141,703m. Microsoft jumps into #3,
as one of sixteen brands with double-digit percent growth. Following
Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which
breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM
round out the Top 10.
The five Top Growing Brands include Facebook (48 percent growth) who
leads for the second year running, Amazon (29 percent), Adobe (19
percent), Adidas (17 percent), and Starbucks (16 percent).
More than half of the Best Global Brands came from four sectors:
Automotive (16), Technology (15), Financial Services (12), and
Fast-Moving Consumer Goods (9). Retail is the top growing sector in
percentage terms (19%), followed by Sporting Goods (10%), Technology
(8%), Logistics (7%), and Financial Services (6%).
The Top 100 brands have a combined total value of USD $1,871,730m, an
increase of 4.2% from 2016. For the complete Top 100 ranking and the
report with comprehensive analysis of growth, sector and industry
trends, visit www.bestglobalbrands.com.
Interbrand’s 18th annual report analyzes how brands grow in a changing
world, showing that using technology at scale to deliver intimate human
experiences, will help drive economic growth value. This methodology was
the first brand valuation method to become ISO certified.
The ranking is based on three key components that contribute to a
brand’s cumulative value:
At Interbrand, we believe that growth is achieved when an organization
has a clear strategy and delivers exceptional customer experiences. We
do both, through a combination of strategy, creativity, and technology
that helps drive growth for our clients’ brands and businesses. With a
network of 21 offices in 17 countries, Interbrand is a global brand
consultancy, and publisher of the highly influential annual Best
Global Brands and Breakthrough
Brands reports, and Webby Award-winning brandchannel.
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of
agencies. For more information, please contact us, or follow Interbrand
on LinkedIn, Twitter and Facebook.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170925006062/en/
InterbrandAlyssa CarfiSenior PR AssociateT 1 212 798
7547M 1 973 897 6264[email protected]
Katie Beaule [email protected]