Omnicom Group's Adelphi Worldwide Acquires The Planning Shop International, a Healthcare Consultancy

Acquisition Extends Adelphi's Worldwide Multi-Perspective Healthcare Solutions

LONDON, Sept. 9, 2014 /PRNewswire/ -- Adelphi Worldwide, part of The DAS Group of Companies (DAS), a division of Omnicom Group (NYSE:OMC), announced today that it has acquired The Planning Shop international (TPSi,) a London-based healthcare brand and research agency. TPSi will join Adelphi's portfolio of healthcare evidence and solutions businesses, strengthening even further their global research and insight capabilities in the United States and Europe, working across the product and health intervention lifecycle.

Stuart Cooper, Adelphi Worldwide's CEO, commented, "We are delighted to welcome TPSi to the Adelphi Group. I have admired their creative skills in developing a unique agency and branded solution-based offer in the global space. They complement superbly our research presence across the spectrum, from molecule idea development to tangible brand – delivering the right solution and communication for patients and healthcare professionals. This really strengthens even further our top flight presence as a group in this sector. They will complement also our DAS and Omnicom partners, dedicated to effective creative communication solutions, some of whom they already work with."

Adelphi provides services in strategic marketing, marketing and business intelligence, real-world observational research and disease specific programmes, health and economic outcomes research, market access, pricing and reimbursement research, health communications, medical education and strategic product development consultancy.

Kim Hughes TPSi CEO said, "The fit between Adelphi's product development focus with the brand focus of TPSi provides numerous synergy opportunities. Partnering this real world, market access and communications expertise will create value for our clients. We are confident we have found the ideal home for our business," he concluded.

About The Planning Shop International
The Planning Shop international (www.planningshopintl.com) is a global specialist healthcare brand strategy agency who provide unique consumer-based insight into every step of the product life cycle.  TPSi offers a total solution, using their own specialist research tools providing tailored, innovative marketing solutions in qualitative and quantitative research for both pharmaceutical and over-the-counter (OTC) markets. Their highly experienced teams, headquartered out of London and Philadelphia, have 20 years of consumer and healthcare experience.

About Adelphi Group
Adelphi Group Ltd (www.adelphigroup.com) is the world-leading, insight-led, multi- perspective, marketing services solutions group. Comprised of both wholly owned Adelphi companies and a range of network agency partners, it specializes in the healthcare sector, offering services in strategic marketing, marketing and business intelligence, real world observational research and disease specific programs, health and economic outcomes research, market access, pricing and reimbursement research, health communications and medical education, and strategic product development consultancy. Headquartered both in Manchester, UK, and New York, and with global offices across Europe, the USA and Asia, Adelphi works with almost all the leading pharma, biotech and healthcare providers. Adelphi Group is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
www.omnicomgroup.com | Twitter: @Omnicom

SOURCE Omnicom Group Inc.

Stuart Cooper, Email: [email protected], Tel: +44 (0) 1625 577233

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