BBDO Canada Reorganizes

TORONTO, CANADA, SEPTEMBER 11, 2015 – BBDO announced today that it is restructuring its Canadian operation.  BBDO and Proximity will reorganize their capabilities, with BBDO absorbing all digital campaign work and Proximity focusing on its data-intensive CRM and specialist digital platform expertise.

“There was a time when a distinct digital capability was the norm.  This is no longer the case. All of our agencies are digital, whether BBDO or Proximity,” said Chris Thomas, CEO, BBDO the Americas and Chairman of Proximity.  “Under this new structure, Proximity will be able to focus single-mindedly on its well-known ability to deliver data-intensive assignments in the CRM and ECRM area and BBDO will be better suited to service all of our clients integrated needs.” 

Dom Caruso, President and CEO of BBDO Canada said, “Clients have been telling us they want one team to handle their business problems.  This integration of our digital campaign capabilities brings a simplified approach and forms a creative powerhouse to best deliver for our clients.”

Under the new structure, Adrian Capobianco will be leaving the agency. Rosie Gentile will lead the new CRM-focused Proximity maximizing her integrated data, digital insights and strategy skills.  Dom Caruso will continue to oversee the entire group.

“As we deliver a wide range of digital content to clients across disciplines, this meets a real client need for seamless integration across campaigns as well as enhanced specialization in data and CRM,” added Caruso.


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row.  In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the second consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (, a leading global marketing and corporate communications company.