Data Tienda

Data Tienda

Improving economic opportunity for women in Mexico
UN SDG No. 10: Reduced Inequalities

Factors like sexism in Mexico’s government banking systems have led to 83% of low-income women in Mexico lacking credit history, according to the National Banking and Securities Commission. However, many of these women obtained loans from neighborhood stores and have long lines of credit. To address this issue and improve economic opportunity for women, DDB Mexico worked with WeCapital to launch Data Tienda, a financial information center within the reach of banks, which recovers verification of payment history from business accounting records. As a result of the program, more than 50,000 shopkeepers generated over 10,000 credit histories, leading to more financial autonomy for millions of low-income women. Data Tienda was recognized for its success as a Double Grand Prix winner at Cannes Lions in 2022.