Defending democracy in Lebanon with paper and ink
Ahead of the 2022 election in Lebanon and in an attempt to retain power, political officials claimed voting should be canceled due to shortages of paper and ink needed for printed ballots. To help protect voter autonomy, Annahar Newspaper teamed up with Impact BBDO Beirut to halt printing and donate one day’s worth of the publication’s paper and ink to the government’s printing associate.
Annahar Newspaper’s bold decision gained support from press, private organizations, recycling companies and even candidates. As a result of the effort, the election went on as planned, sending a powerful message about the importance of democracy. As an added bonus, the same day’s online edition of Annahar Newspaper became its most read issue in history, trending on Twitter and earning $12 million in media coverage. Awards and recognition include:
Katie Beaule [email protected]
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