Raising awareness about sustainable water practices through music
UN SDG No. 6: Clean Water and Sanitation
Out of all water on Earth, only 2.5% is fresh. Although Paraguay is located on one of the largest freshwater reservoirs in the world, pollution and other unsustainable practices still damage the area and its water. To bring attention to this issue, Oniria\TBWA and Sonidos de la Tierra, a local program that supports community music schools and uses music as a tool for social transformation, partnered with an artist and engineer to develop the Water Harp. This one-of-a-kind instrument uses water jets from Paraguayan rivers as strings to give freshwater a voice. Following the harp’s debut at the Dubai Expo, a tour of more than 100 live shows traveled nationally to increase environmental awareness and protection. As a result, conversations regarding sustainable water practices grew by 300% in local Paraguay media, alongside 180,000 social shares and 90 media placements across 22 countries. The initiative also earned recognition from Paraguay’s National Congress.
Katie Beaule [email protected]
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