Each year, South by Southwest® (SXSW®) serves as an essential destination for creatives across the globe to meet, learn, and share ideas.
What started as a music festival quickly evolved into a music and media conference, which then grew to encompass digital, tech, innovation, and more. Though SXSW has evolved significantly over the years, what hasn’t changed is the underlying thread of creativity.
This year, Omnicom returned to SXSW through the lens of ‘Expecting the Unexpected’ – because while machines are great at classifying and predicting, the creativity that underpins ‘the unexpected’ is a unique quality only humans have the power to bring to life.
To check out Omnicom’s presence at the Festival, visit our schedule and read on as Omnicom colleagues give their ‘Unexpected Takes’ from SXSW 2024.
T
Katie Beaule [email protected]
Loading...