BBDO and DDB Named Top Two Networks
NEW YORK and SINGAPORE, Oct. 1, 2018 /PRNewswire/ — On the heels of winning Holding Company of the Year at the Cannes Lions Festival, Omnicom (NYSE: OMC) agencies continue to be the most creatively awarded in the industry by dominating the 2018 Spikes Asia Festival of Creativity. BBDO received the night’s top honor, Network of the Year, for the sixth time in seven years, with DDB placing second.
DDB Australia was runner-up for Agency of the Year and PHD Worldwide was awarded the third spot for Media Agency of the Year.
In total, over 20 Omnicom agencies in 15 countries contributed to nearly 120 Spike awards with work from 40 different clients. Omnicom agencies won an impressive four Grand Prix awards in Brand Experience & Activation, Digital, Outdoor, as well as the only Creative Effectiveness award.
DDB New Zealand “Fight for Territory” for Steinlager was a multiple award-winner, taking the top prize in Brand Experience & Activation and Outdoor. Colenso BBDO “SelfieSTIX” for Mars Pedigree New Zealand was a Grand Prix winner in the Digital category while CHE Proximity’s campaign “The Billion Point Giveaway” for Velocity Frequent Flyer earned the top prize for Creative Effectiveness.
“After winning big at the Cannes Lions Festival, seeing our agencies continue their winning streak at their sister award show, Spikes Asia Festival of Creativity, is especially gratifying,” said John Wren, Chairman and CEO, Omnicom Group. “We are so proud of the quality of work our agencies are doing across disciplines and geographies for their clients.”
Full details of all of the winners can be found on www.spikes.asia.
About Spikes Asia Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organizers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
The Awards, judged by leading international and regional creatives, honor the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Innovation and Healthcare.
About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Twitter: @Omnicom | Instagram: @Omnicom
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SOURCE Omnicom Group
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