Omnicom Group sweeps the board at 2016 IPA Effectiveness Awards

BBDO’s award-winning haul includes the Special Prizes for Best Multi-Market for Snickers by AMV BDDO, Tim Broadbent Prize for Best International for Speeding (New Zealand Transport Authority) by Clemenger BBDO Wellington; and The Channon Prize for Best New Learning for the Economist by Proximity BBDO London and UM London. They also picked up four Golds for Guinness by AMV BBDO, Snickers by AMV BBDO, Speeding by Clemenger BBDO Wellington and The Economist by Proximity BBDO London. This is in addition to two silvers for Pepsi Max by AMV BBDO and Sainsbury’s by AMV BBDO.

While adam&eveDDB (with Manning Gottlieb OMD) picked up the Grand Prix and a Gold for John Lewis; a Gold for Save the Children; a Silver for John Lewis Insurance (with Manning Gottlieb OMD); a Silver for Wall’s and a Bronze for Volkswagen Commercial Vehicles.

The Special Prize for Effectiveness Company of the Year goes to the organisation that accumulates the largest number of points from at least two papers in any one year of the Effectiveness Awards. The points comprise Gold – 6; Silver – 4; Bronze – 2; Grand Prix – 3; Channon Prize – 2 and Special Prize – 1

Effectiveness Network of the Year is awarded to the agency network that has had at least two shortlisted papers from at least two agency offices with the largest number of points.

In total, 11 gold, 13 silver and 15 bronze prizes, along with nine special prizes were awarded.

The full 2016 IPA Effectiveness Awards winners list:

Special Prizes: 

Grand Prix – sponsored by Thinkbox

John Lewis, The gift that keeps on giving: John Lewis Christmas advertising, 2012 – 2015 by adam&eveDDB and Manning Gottlieb OMD

Best Commercial Effectiveness for Good (President’s Prize) – sponsored by Outsmart

Dove, Beautifully Effective: How Dove turned cultural resonance into ROI by Ogilvy

Effectiveness Network of the Year


Effectiveness Company of the Year


Best Dedication to Effectiveness (The Simon Broadbent Prize) – sponsored by Radiocentre


Best Multi-Market – sponsored by Ipsos Connect

Snickers, Thinking like a Hollywood blockbuster by AMV BBDO

Best Small Budget – sponsored by MARSH

Narellan Pools, Diving into big data for Narellan Pools by AFFINITY

Best International (The Tim Broadbent Prize) – sponsored by Warc

Speeding (New Zealand Transport Authority), Mistakes by Clemenger BBDO Wellington

The Channon Prize for Best New Learning – sponsored by Newsworks

The Economist, Raising eyebrows and subscriptions by Proximity BBDO London and UM London

For a full list of winners, please visit