NEW YORK, May 5, 2016— Omnicom Health Group, the largest healthcare marketing and communications group in the world, and part of Omnicom Group Inc. (NYSE: OMC), announced today that it has agreed to acquire BioPharm Communications, a leading communications agency that specializes in proprietary, multichannel marketing programs to physicians and healthcare practitioners for pharmaceutical and biotechnology clients.
Established in 2005 in New Hope, Pennsylvania, BioPharm serves 17 of the 25 largest pharmaceutical companies in the world.
With advanced analytic capabilities, BioPharm creates customized campaigns that enable healthcare clients to effectively target their desired audiences, and to engage them with impactful content and relevant clinical information. The company’s deep portfolio of custom, proprietary multichannel offerings will enhance Omnicom Health Group’s world-class services to solve healthcare communications challenges in highly targeted and responsive ways.
“BioPharm’s technology, database and insights focused on customer relationship management and audience-responsive content will help Omnicom Health Group expand its leadership position in data-driven healthcare marketing,” said Ed Wise, CEO, Omnicom Health Group. “I am very pleased to welcome the entire BioPharm team to Omnicom Health Group.”
Long-time industry veterans and BioPharm co-founders Jeff Persinger and Daniel Egeland will continue in their leadership roles as President and CEO, and EVP and Chief Sales and Marketing Officer, respectively. In addition, other key executives will maintain their current operating roles including Norm Phillips, Chief Strategy Officer; Steve Carickhoff, Chief Operating Officer; and Lars Nordmann, Head of Analytics.
“We are excited to align with a strategic partner that has the unmatched stature and resources of Omnicom Health Group,” said Persinger.
Egeland added, “This is a strong strategic and cultural fit that we think will allow us and Omnicom Health Group to grow and fortify our leadership position as multichannel marketers for leading healthcare clients.”
The transaction is subject to regulatory approval and is expected to close in the second quarter of 2016.
ABOUT OMNICOM HEALTH GROUP
Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.Omnicom Health Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. and a global group of marketing services companies with over 200 companies in the following marketing disciplines: healthcare, public relations, customer relationship management, events, promotional marketing, branding, research and advertising.
ABOUT BIOPHARM COMMUNICATIONS
Founded in New Hope, Pennsylvania in 2005, BioPharm Communications (https://www.biopharmcommunications.com) helps brand teams at pharmaceutical and biotech companies execute customized marketing campaigns through a comprehensive portfolio of proprietary program offerings. As part of a customized 360º strategy, BioPharm educates healthcare professionals through the Peer-to-Peer360º suite, differentiates and builds brand awareness through the brand360° campaign approach, and tracks engagement instantly via the Insights360° customer relationship management platform.
ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
Katie Beaule [email protected]