Celebrities, Laughs and Surprises Top The List
Don’t Make Them Work For It
DALLAS, Oct. 25, 2021 /PRNewswire/ — TMA (The Marketing Arm), the Dallas-based creative agency and one of the largest buyers of celebrity talent for Big Game ads, has launched the first annual TMA Super Poll. The poll, which assesses consumers’ preferences towards advertising in the Big Game, was conducted in August 2021 among a representative sample of 1,000 respondents across geographies, ages, genders, ethnicities and generations (e.g. Gen Z, Millennials, Gen X).
“With more than 90% of the commercial time already sold, many advertisers are now moving forward to produce this year’s crop of Big Game ads. As an agency that creates cultural resonance for brands, we wanted to know what viewers might be thinking, so we could counsel those clients and marketers who plan to advertise in this year’s game, accordingly,” said Megan McMahon, SVP of Celebrity & Influencer at TMA.
As an agency that creates cultural resonance for brands, we wanted to know what viewers might be thinkingTweet this
Following is a summary of the survey’s key findings:
For a complete copy of the TMA Super Poll, contact Jean Scheidnes at [email protected].
ABOUT TMATMA (www.themarketingarm.com) is a dynamic creative agency of experts in creating cultural resonance for brands. TMA offers a full suite of essential services including strategy and execution across sports and entertainment, experience, celebrity and influencer, digital and social, shopper and promotion, and content production. Dallas-based TMA is a unit of Omnicom Group Inc. (NYSE: OMC, www.omnicomgroup.com) and is staffed around the globe.
SOURCE The Marketing Arm
Katie Beaule [email protected]