Emphasizing human wellness and sustainability by making Earth the patient
UN SDG No. 13: Climate Action
AMVBBDO teamed up with Bupa, an international healthcare company, to unveil its new global sustainability positioning. Bupa is committing to using renewable energy, making doctors’ and nurses’ scrubs from recycled plastics, and re-imagining the way they deliver healthcare through lower carbon technology. The campaign kicked off with an 80-second video filmed with virtual production, using 95% less carbon intensity compared to filming on location. The film showcased healthcare professionals traveling across the globe to perform medical examinations on the planet, sending a message that if the planet isn’t healthy, people won’t be either.
Katie Beaule [email protected]
Loading...