For the third time in the history of the festival and second consecutive year, the pioneer network in uniting the Latin markets of the world under one unique vision of culture, and not geography, celebrates the recognition of being the most creative in the region.
MIAMI, Dec. 3, 2020 /PRNewswire/ — Last Friday, November 27th, El Ojo de Iberoamérica—the most recognized creative festival in Ibero-America—celebrated the very first virtual gala in its history, where, thanks to the consistency and effectiveness of their work, 12 offices of DDB Latina won big recognitions, including Africa as Ibero-America’s Agency of the Year and Sergio Gordilho as the Best Creative in Ibero-America for the third time in the history of the festival. Alma DDB Miami and DDB Latina Puerto Rico were named Local Agency of the Year and Alvar Suñol and Enrique Renta as Best Creatives in their respective markets, in addition to a total of 91 metals: 4 Gran Ojos, 22 Gold, 30 Silver and 35 Bronze among the different agencies.
9 agencies made the top 50 ranking of the best of Ibero-America: Africa #1, DDB Colombia #13, TracyLocke Brazil #17, Sunset Brazil #18, Alma DDB #28, DDB Latina Puerto Rico #34, DDB Centro Guatemala #36, Fahrenheit DDB Peru #38 and Molina DDB El Salvador #50.
Africa won 4 Gran Ojos in the categories of Graphic Production, Print & OOH, and Special Edition Covid-19 with the following work:
“The most valuable news“, won two awards: Gran Ojo Graphic Production and Print & OOH. The piece is a special printed edition of the Folha de São Paulo newspaper with all the criteria used in the process of printing money and in response to what fake news represents today.
Africa’s third Gran Ojo came in the category of Print & OOH with “Responsible billboards,” work created for AmBev, which, through the beer delivery trucks and by changing the branding of the drivers’ cabins, aims to create awareness in responsible driving under a simple and direct message: If you drink, don’t drive.
In the El Ojo Special Edition Covid-19 category, the jury also awarded Africa with “Stadiums food delivery,” from AmBev Brazil for Brahma. The objective was to connect consumers with famous bars through a site in order to offer an alternative for people to satisfy their cravings for typical food sold near the stadiums and to help establishments.
Additionally, among the Gold-winning agencies are Africa Brazil (16), Sunset Brazil (2), DDB Colombia (1), El Taier DDB Centro Guatemala (1), and TracyLocke Brazil (2).
In total, the agencies that contributed to the Network of the Year success are Africa Brazil, DDB Colombia, Sunset Brazil, TracyLocke Brazil, Alma DDB Miami, DDB Latina Puerto Rico, El Taier DDB Centro Guatemala, Fahrenheit DDB Peru, Molina DDB El Salvador, DDB Spain, DDB Argentina, and Tribal Argentina.
Africa’s work for AmBev “Responsible billboards” was also the winner of Best Local Idea for Brazil, and DDB Latina Puerto Rico’s “Panamericanos” for Best Local Idea in Puerto Rico for Medalla Beer.
Sergio Gordilho, named three times Ibero-America’s Best Creative, adds: “We are very proud to receive the title of Ibero-America’s Agency of the Year for the third time. For sharing the same space with some of the agencies that built and are building the Latino creative reputation. I want to thank Juan Carlos Ortiz and the entire DDB Latina team for always inspiring us.”
“Perhaps the word ‘again’ is the most refreshing, but also the most difficult to achieve; it requires additional effort, it requires great talent, it needs persistence, it needs to believe, and it never fails. Congratulations to the human talent we are honored to have throughout the region, especially to Africa for having been chosen Best Agency of Ibero-America,” shared Juan Carlos Ortiz, president and CEO of DDB Latina.
ABOUT DDB LATINA GROUPDDB Latina is the leading communications group in the Latin markets around the world. It was a pioneer in the industry for uniting the Latin American, US Multicultural, and Spanish markets with a unique vision inspired by culture, not geography. Through its companies DDB, Africa, Alma, Tribal Worldwide, TRACK, and TracyLocke, DDB Latina develops innovative business solutions for its clients, based on the deep understanding of culture and data. It believes in the merge of strategy, technology, and creativity to create innovative ideas that generate effective business results for the brands it works with, including some global and regional clients in a wide range of industries.
It has been named Ibero-America’s Most Creative Network at El Ojo de Iberoamérica, the Crema Ranking in 2017 and 2019 and Most recently at El Ojo 2020.
ABOUT DDBDDB Worldwide (ddb.com) is one of the world’s largest and leading advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
CONTACT: Angela HenaoDirector of Communications & PR | DDB Latina GroupEmail: [email protected] Phone: +1 (305) 341 2563
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SOURCE DDB Latina
Katie Beaule [email protected]