Omnicom Agencies Bring New Perspectives, Learnings, and Creativity to Cannes Lions 2015

NEW YORK, June 15, 2015— Omnicom Group (NYSE:OMC) draws from a deep bench of creative, data, and media talent, from around the globe, to deliver thought-provoking content on the big and small stage at this year’s 62nd Cannes Lions International Festival of Creativity, June 21 through June 27. As part of its worldwide commitment to diversity in the workplace, the company is especially proud to have 22 Omniwomen serving as jurors.

From PR to branding to advertising to media, Omnicom agencies will lead discussions on such important industry topics as the intersection of creativity and technology, data, talent, collaboration, gaming and product innovation, as well as teach Master Classes, present award-winning campaigns, and sponsor the next generation of talent, specifically with DDB’s Keith Reinhard’s participation in the Young Marketers Academy and Ketchum sponsoring the Young Lions Marketing Competition.

Below are some of the highlights:

Omnicom

• Omnicom’s agencies in partnership with Omnicom Media Group are hosting a series of thought-leadership panel and keynote sessions at the Carlton’s Salon la Cote, June 23-25, featuring “A-listers,” innovators and influencers from the worlds of advertising, media, technology, entertainment, music and sports. Resolution and FleishmanHillard will be showcasing StoryConnect, a data-driven, socially enabled content and advertising center.
• Jonathan Nelson, CEO, Omnicom Digital, will participate in a video innovation panel in partnership with Beet TV.

BBDO

• BBDO is hosting a discussion on the keys to successful global campaigns, “Have Idea, Will Travel,” featuring CMO’s from Diageo and Visa
• Luiz Sanches, CCO and Partner, AlmapBBDO leads a MasterClass, “Why idea is the real innovation”
• Gregory Roekens, CTO, AMV BBDO, discusses “What Will Happen When Brand Becomes AI and Customer Becomes Robot”

DDB

• Amir Kassaei, Chief Creative Officer of DDB Worldwide leads “Do This or Die.”
• DDB Worldwide’s “Keith Reinhard Meets the Backpacker Intern”
• As part of Warc, DDB NY’s CEO, Chris Brown will explore the 2014 and 2015 Creative Effectiveness award winners, as well as Rich Guest, President, Tribal will participate in the debate, “Programmatic and Advertising Context: Is there a Conflict.”
• Interbrand, Microsoft & Team Gleason to host a creative brainstorm called “The ALS Smackdown” at The Microsoft Lounge.

DAS

• Jeff Goodby and Rich Silverstein of Goodby Silverstein & Partners present, “What if They Never Die?”
• LatinWorks’ “Latin: The Hottest New Brand?”
• Ketchum Sounds’ panel session “The Art of the Deal: Live!” features music artist Natalie Imbruglia and panelists from Ketchum Sounds, Pernod Ricard and Brand Synergy Group as they negotiate a music marketing deal live on stage.
• Flamingo and Ketchum present “Whatever You Do – Don’t Call Them Grey (or Silver)”with speakers from Ketchum, Flamingo, IMC/VibrantNation and Red Cliff Marketing.
• Tetsuya Honda, managing director of BlueCurrent Japan – FleishmanHillard specialty brand – will lead the session “Opening the Kimono on Killer Japanese Creativity”

Omnicom Media Group

• OMD’s Oasis will feature a thought provoking line up of technology and media visionaries, clients and agency leads, all sharing insights and opinions on topics that are defining and disrupting the modern media landscape.
• PHD is the official Cannes Lions app partner and brings delegates ‘See & Connect’ – personalized recommendations based on your profile.
• PHD’s “Sentience: The Coming AI Revolution” with inventor of the World Wide Web, Sir Tim Berners-Lee, was a winner of Lions Live Public Vote

TBWA

• TBWA Worldwide will kick off Saturday with “25 Years of Disruption: Conversation with Today’s Disruptive Marketers,” on the main Debussy stage. The session was named a winner of the Lions Live Public Vote and will be live-streamed.
• TBWA will host “A Method to the Madness” as part of the Lions Innovation Festival.
• 180 Amsterdam presents “How to Rebuild a Creative Culture.”

For the full schedule of seminars and events throughout the week:
https://www.canneslions.com/cannes_lions/programme/festival_programme/#festival-1/

About Omnicom Group Inc. 
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.