As Cannes Lions Live 2021 approaches, Omnicom agencies around the world gather virtually to showcase and discuss their most creative and groundbreaking pieces. This year, The Festival of Creativity will take place digitally from June 21 – 25 and will incorporate both live and on-demand content, marking a change in how we celebrate our creativity.
Please see below for a roundup of this year’s Omnicom agency involvement. If you have any questions about a particular session, please reach out to Katie Beaule at [email protected]
OMNICOM AT CANNES LIONS LIVE
8:30 – 9:30am EDTTitle: The Pharma Lions DebriefSpeaker(s): Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard; Parixit Bhattacharya, Managing Partner – Creative, TBWA\IndiaCategory: The Debrief – Health TrackDescription: Join Pharma Lions Jury President Anne de Schweinitz in London for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail.
1:00 – 2:00pm EDTTitle: The Outdoor Lions DebriefSpeaker(s): Luiz Sanches, Chairman, Chief Creative Officer and Partner, AlmapBBDOCategory: The Debrief – Communication TrackDescription: Join Outdoor Lions Jury President Luiz Sanches in Sao Paulo for a one-hour special show. We have data analysis, interviews with the jury and winners talking through their work.
9:00 – 9:45am EDT and 11:30 – 12:15pm EDTTitle: Meet Up: Creativity is Emotional DataSpeaker(s): Josy Paul, Chairman and Chief Creative Officer, BBDO IndiaCategory: Virtual ExperienceDescription: How does one create work that leads to a more honest consumer connect, conversation and conversion? Work that transforms brands and society? Where do these ideas come from? The answer lies in our understanding of emotional data. It is data that is rooted in human confessions, not just insights. Data that goes to the “the ocean floor of ourselves”. The place where we are all the same. Finding it requires a deeply emotional and sometimes uncomfortable understanding of people and society. This discovery process is not in textbooks. Getting it right is not easy, but when you do, society responds and the brand prospers. Join the Meet Up on creativity and emotional data. It’s sensitivity in a world where no one is listening.
12:00 – 1:00pm EDTTitle: The Media Lions DebriefSpeaker(s): Philippa Brown, Worldwide Chief Executive Officer, PHDCategory: The Debrief – Reach TrackDescription: Join Media Lions Jury President Philippa Brown in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.
8:30 – 8:50am EDTTitle: Nord DDB Presents Unexpected WorksSpeaker(s): Andreas Dahlqvist, Chief Executive Officer, Nord DDBCategory: Virtual ExperienceDescription: What do swimming furry-made-up-animals, Cashmere toilet paper, jello, golden peanut butter, and Snoop Dogg have to do with a bank? Well, Everything. Find out how Klarna dared to do the unexpected, carved out a unique space for their brand and became the 2nd highest valued fin-tech company in the world. The next chapter is just about to launch…Trailer: https://live.canneslions.com/nord-ddb
8:30 – 9:30am EDTTitle: The Entertainment Lions for Sport DebriefSpeaker(s): Louise Johnson, CEO, FuseCategory: The Debrief – Reach TrackDescription: Join Entertainment Lions for Sport Jury President Ben Hartman in Melbourne for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail.
8:30 – 8:50am EDTTitle: Innovate or DieSpeaker(s): Margaret Johnson, Partner, Chief Creative Officer, GS&P; Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, Frito-Lay, North AmericaCategory: Virtual ExperienceDescription: Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time they’ve achieved a number of firsts. From being the first to put consumer generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for free product via SnapChat. Learn from Frito-Lay’s CMO and GS&P’s CCO on how they achieve the never-been-done-before year-after-year.Trailer: https://live.canneslions.com/on-demand
12:00 – 1:00pm EDTTitle: The Film Lions DebriefSpeaker(s): Richard Brim, Chief Creative Officer, adam&eveDDBCategory: The Debrief – Communication TrackDescription: Join Film Lions Jury President Richard Brim in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.
OMNICOM TAKES CANNES ON DEMAND
Title: The Why Behind The Buy: Global insights on Consumer BehavioursAgency: Omnicom Commerce Group and OMDTrailer: https://live.canneslions.com/omd-and-ocg
Title: A Marketing Midlife Crisis?Agency: PHD WorldwideTrailer: https://live.canneslions.com/phd-worldwide
Katie Beaule [email protected]