Omnicom Agencies Take Cannes Lions Live 2021

As Cannes Lions Live 2021 approaches, Omnicom agencies around the world gather virtually to showcase and discuss their most creative and groundbreaking pieces. This year, The Festival of Creativity will take place digitally from June 21 – 25 and will incorporate both live and on-demand content, marking a change in how we celebrate our creativity. 

Please see below for a roundup of this year’s Omnicom agency involvement. If you have any questions about a particular session, please reach out to Katie Beaule at [email protected] 

OMNICOM AT CANNES LIONS LIVE

June 21

8:30 – 9:30am EDT
Title: The Pharma Lions Debrief
Speaker(s): Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard; Parixit Bhattacharya, Managing Partner – Creative, TBWA\India
Category: The Debrief – Health Track
Description: Join Pharma Lions Jury President Anne de Schweinitz in London for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail.

1:00 – 2:00pm EDT
Title: The Outdoor Lions Debrief
Speaker(s): Luiz Sanches, Chairman, Chief Creative Officer and Partner, AlmapBBDO
Category: The Debrief – Communication Track
Description: Join Outdoor Lions Jury President Luiz Sanches in Sao Paulo for a one-hour special show. We have data analysis, interviews with the jury and winners talking through their work.

June 22

9:00 – 9:45am EDT and 11:30 – 12:15pm EDT
Title: Meet Up: Creativity is Emotional Data
Speaker(s): Josy Paul, Chairman and Chief Creative Officer, BBDO India
Category: Virtual Experience
Description: How does one create work that leads to a more honest consumer connect, conversation and conversion? Work that transforms brands and society? Where do these ideas come from? The answer lies in our understanding of emotional data. It is data that is rooted in human confessions, not just insights. Data that goes to the “the ocean floor of ourselves”. The place where we are all the same. Finding it requires a deeply emotional and sometimes uncomfortable understanding of people and society. This discovery process is not in textbooks. Getting it right is not easy, but when you do, society responds and the brand prospers. Join the Meet Up on creativity and emotional data. It’s sensitivity in a world where no one is listening.

12:00 – 1:00pm EDT
Title: The Media Lions Debrief
Speaker(s): Philippa Brown, Worldwide Chief Executive Officer, PHD
Category: The Debrief – Reach Track
Description: Join Media Lions Jury President Philippa Brown in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

June 23

8:30 – 8:50am EDT
Title: Nord DDB Presents Unexpected Works
Speaker(s): Andreas Dahlqvist, Chief Executive Officer, Nord DDB
Category: Virtual Experience
Description: What do swimming furry-made-up-animals, Cashmere toilet paper, jello, golden peanut butter, and Snoop Dogg have to do with a bank? Well, Everything. Find out how Klarna dared to do the unexpected, carved out a unique space for their brand and became the 2nd highest valued fin-tech company in the world. The next chapter is just about to launch…
Trailer: https://live.canneslions.com/nord-ddb

8:30 – 9:30am EDT
Title: The Entertainment Lions for Sport Debrief
Speaker(s): Louise Johnson, CEO, Fuse
Category: The Debrief – Reach Track
Description: Join Entertainment Lions for Sport Jury President Ben Hartman in Melbourne for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the winning work in detail.

June 25

8:30 – 8:50am EDT
Title: Innovate or Die
Speaker(s): Margaret Johnson, Partner, Chief Creative Officer, GS&P; Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, Frito-Lay, North America
Category: Virtual Experience
Description: Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time they’ve achieved a number of firsts. From being the first to put consumer generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for free product via SnapChat. Learn from Frito-Lay’s CMO and GS&P’s CCO on how they achieve the never-been-done-before year-after-year.
Trailer: https://live.canneslions.com/on-demand

12:00 – 1:00pm EDT
Title: The Film Lions Debrief
Speaker(s): Richard Brim, Chief Creative Officer, adam&eveDDB
Category: The Debrief – Communication Track
Description: Join Film Lions Jury President Richard Brim in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

OMNICOM TAKES CANNES ON DEMAND

Title: The Why Behind The Buy: Global insights on Consumer Behaviours
Agency: Omnicom Commerce Group and OMD
Trailer: https://live.canneslions.com/omd-and-ocg

Title: A Marketing Midlife Crisis?
Agency: PHD Worldwide
Trailer: https://live.canneslions.com/phd-worldwide