Omnicom Agencies to Present Ground Breaking Programming on Purpose-Driven Marketing at Cannes Lions 2016

Next Generation Superstars Compete in the Young Lions Competition to Support United Nations Sustainable Development Goals (SDGs)

NEW YORK, June 13, 2016— Omnicom Group (NYSE:OMC) is returning to Cannes, France, for the 63^rd annual Cannes Lions International Festival of Creativity from June 18 through June 25 with a host of sessions, both on and off the Main Stage, focused on purpose-driven marketing and authenticity. In addition, winning teams from Toronto to Taguig City will compete on behalf of Omnicom agencies in the Young Lions Competition. They will have 24 hours to answer a brief focused solely on developing ideas in line with the United Nations SDGs. 

For more than 60 years, the Cannes Lions Awards have set the benchmark for excellence in creative communications both honoring new talent as well as industry legends. Industry great Marcello Serpa, AlmapBBDO, will be presented with the prestigious Lion of St. Mark at this year’s Festival. Lastly, more than 50 Omnicom agency leaders have been named as jurors across the full range of categories.

Below are some of the highlights: 

BBDO

• BBDO will present “The Case for Unconditional Love” featuring Johnson & Johnson during Lions Health
• AMV BBDO Chief Innovation Officer, Jonny Spindler to take part in “Unskippable World: Advertising in an Age of Infinite Choice” at the Google Beach Main Stage
• David Lubars Global Chief Creative Officer, BBDO will host a session called, “How to do Terrible Work” featuring the CMO of Mars Incorporated
• BBDO India Chairman and CCO, Josy Paul, explores “The Power of the Small Idea”
• “The Lion of St. Mark Interview” with Marcello Serpa, Co-Founder of AlmapBBDO
• BBDO Worldwide CEO Andrew Robertson presents “Inside the Jury Room: Creative Effectiveness”

DDB

• DDB North America CEO, Wendy Clark, to keynote “Managing the Present and Inventing the Future”
• Madison Wharton, CPO, DDB New York will participate in a conversation with 4A’s called, “Living In The Age of Authenticity – How To Engage With The New Voices Of Culture” hosted by The Girls’ Lounge
• Amir Kassaei, CCO, DDB Worldwide will speak on the panel, “101 Great Minds: Exploring the Power of Music in Branding” with Deutsche Telekom
• Amir Kassaei will share the elements of strong worth ethic and long-term success during the panel “Talent Brings You Recognition. Persistence Brings You Eternity.”

DAS

• Robin Shapiro, Group President at TBWA\WorldHealth is a co-presenter on the Lions Health presentation, “The End of Creative Stasis”
• Flamingo London is sponsoring, “Sex: the Final Frontier (Foresight Meets Foreplay)”
• Ketchum Sports & Entertainment brings panelists together for “The Art of the Deal: Let’s Make a Movie”
• Goodby, Silverstein and Partners Partner and ECD, Margaret Johnson is speaking on the panel titled, “Why Start-ups Aren¹t From Mars & Agencies Aren’t from Venus”
• “The Collaboration Conversation” with Critical Mass, Chief Creative Officer, Connor Brady
• Ketchum’s Chief Strategy and Creativity Officer Karen Strauss will examine age-agnostic marketing during a discussion called “Content for the Ages – All of Them”
• For the sixth year, Ketchum is sponsoring the Young Lions Marketers Competition, which identifies some of the finest young in-house talent from around the world.

Omnicom Media Group

• OMD Oasis returns for another year of premier programming and thought leadership sessions with a focus on purpose-driven brands rooted in authenticity and innovation.
• Daryl Simm, CEO, Omnicom Media Group will join Facebook, McDonald’s and The New York Times for “Brand Building in the New Marketplace: The Future of Video”
• PHD Worldwide will explore the 12 inevitable tech trends at this year’s Cannes Lions during, “Predestination: PHD and Wired’s Kevin Kelly on Where we are all Heading”
• “Will a Robot Ever Win” features an elite panel comprised of PHD and Critical Mass
• PHD is the official Cannes Lions app partner for the sixth year running, bringing delegates ‘See & Connect’ – personalized recommendations based on your profile.

TBWA

• 180 Amsterdam President and COO, Al Moseley hosts a discussion “From Roman Emperors to Roman Orgies” alongside the United Colors of Benetton
• Nils Andersson, CCO, TBWA\Greater China leads a talk titled “Cracking China”

To view the complete schedule of Omnicom activities and event programming by day, please visit OmnicomEvents.com. 

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Press Contacts

Joanne Trout, 212-415-3669, [email protected]

Regina Chung Loy, 212-415-3452, [email protected]