Omnicom Agencies to Present Ground Breaking Programming on Purpose-Driven Marketing at Cannes Lions 2016

Next Generation Superstars Compete in the Young Lions Competition to Support United Nations Sustainable Development Goals (SDGs)

NEW YORK, June 13, 2016— Omnicom Group (NYSE:OMC) is returning to Cannes, France, for the 63rd annual Cannes Lions International Festival of Creativity from June 18 through June 25 with a host of sessions, both on and off the Main Stage, focused on purpose-driven marketing and authenticity. In addition, winning teams from Toronto to Taguig City will compete on behalf of Omnicom agencies in the Young Lions Competition. They will have 24 hours to answer a brief focused solely on developing ideas in line with the United Nations SDGs. 

For more than 60 years, the Cannes Lions Awards have set the benchmark for excellence in creative communications both honoring new talent as well as industry legends. Industry great Marcello Serpa, AlmapBBDO, will be presented with the prestigious Lion of St. Mark at this year’s Festival. Lastly, more than 50 Omnicom agency leaders have been named as jurors across the full range of categories.

Below are some of the highlights: 




Omnicom Media Group

  • OMD Oasis returns for another year of premier programming and thought leadership sessions with a focus on purpose-driven brands rooted in authenticity and innovation.
  • Daryl Simm, CEO, Omnicom Media Group will join Facebook, McDonald’s and The New York Times for “Brand Building in the New Marketplace: The Future of Video”
  • PHD Worldwide will explore the 12 inevitable tech trends at this year’s Cannes Lions during, “Predestination: PHD and Wired’s Kevin Kelly on Where we are all Heading
  • Will a Robot Ever Win” features an elite panel comprised of PHD and Critical Mass
  • PHD is the official Cannes Lions app partner for the sixth year running, bringing delegates ‘See & Connect’ – personalized recommendations based on your profile.


To view the complete schedule of Omnicom activities and event programming by day, please visit


Press Contacts

Joanne Trout, 212-415-3669, [email protected]

Regina Chung Loy, 212-415-3452, [email protected]