BBDO Lands Agency and Network of the Year While OMD Named Top Media Network
NEW YORK, June 24, 2017 – At the 64th annual Cannes Lions International Festival of Creativity, Omnicom (NYSE: OMC) agencies continued the tradition of being the most creatively awarded in the industry by sweeping the media and advertising categories. In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines.
BBDO claimed both Network and Agency of the Year titles following a record year with 19 Agencies winning 144 Lions across 24 categories. It’s the sixth time BBDO, more than any other network, has been named Network of the Year. Clemenger BBDO Melbourne was presented with the Agency of the Year title on the strength of winning 56 Lions. OMD, one of the worlds leading media networks, was proclaimed Media Network of the Year after a strong performance across a broad spectrum of client categories and regions around the globe.
In addition, DDB ranked among the top five networks winning 100 Lions from 19 offices followed by TBWA with upwards of 75 Lions. In addition to a Titanium Lion, 180LA walked away with two Grand Prix in Promo & Activation and Integrated for Boost Mobile “Boost Your Voice.”
There were many highlights over the course of the Festival for Omnicom agencies. Below are just a few:
“Cannes Lions are among the most prestigious and competitive awards in our industry, and the fact that Omnicom took top honors across a range of categories, spanning advertising, media, digital, mobile, cyber, and PR, is a testament to our relentless focus on innovation, creativity and talent,” says John Wren, President and CEO of Omnicom. “I am extremely proud of the recognition, the work that earned it, and our amazing people that made it happen.”
Katie Beaule [email protected]