NEW YORK, August 19, 2016 – Omnicom Health Group, the largest healthcare marketing and communications group in the world, was named Agency of the Year at the sixth annual Multicultural Advertising Intern Program (MAIP) Face of Talent. Considered the industry’s premier event to celebrate and engage entry-level advertising professionals, the Face of Talent is designed to showcase over 140 talented diverse college seniors and graduates that comprise the 4A’s Multicultural Advertising Intern Program (MAIP).
“Continuing MAIP’s over-40-years-of-success hinges on the commitment made by the agencies that participate,” said Carl Desir, VP of Talent Initiatives at the 4A’s. “Our partnership with Omnicom Health Group helps us accomplish our goal of creating a comprehensive pipeline, starting at the high school level, of diverse talent for the advertising and media industry. With Omnicom Health Group’s partnership we can provide unique training and development opportunities that combine real-world work experience and networking opportunities within the industry, for over 120 multicultural college students and recent graduates every year.”
Omnicom Health Group has a history of hiring former MAIP interns, including Natasha Aswani, VP Associate Creative Director of Entrée Health, an Omnicom Health Group agency, who was recognized as one of six “MAIPers to Watch” honorees for 2016.
Ed Wise, CEO of Omnicom Health Group said, “We want to offer our clients an unfair share of the industry’s most talented and creative professionals, and the way to do that is by hiring diverse talent. Partnering with organizations like MAIP ensures that we find the best of the best.”
Prior to this recognition, Omnicom Health Group was involved with MAIP in many ways. For example, Omnicom Health Group exposed six MAIP interns to the various roles within a healthcare communications agency in 2016. The company was also a sponsor of MAIP Cares Day, which placed 130 MAIP interns into the New York City community for an ideation event with “Because of Them We Can,” a non-profit. In addition, Omnicom Health Group hosted 80 New York City-based MAIP interns for a learning exercise called the “Brief Brief Challenge.”
About Omnicom Health Group
Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.
About Omnicom Group Inc.
Omnicom Group (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
Since its inception in 1973, MAIP has become the industry’s largest program of it’s kind. Over the past 43 years, more than 2,900 multicultural students have experienced MAIP’s unique, paid, full-time summer program at participating agencies nationwide. By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising and media agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry. MAIP Website: maip.aaaa.org
About the Face of Talent
The Face of Talent was established in 2011 as a catalyst for agency leaders, and their clients, to demonstrate their commitment to two of the most important issues facing our industry—talent and diversity. The multi-day symposium, including the Diversity Leadership Luncheon, attracts more than 750 advertising and marketing executives. This series of events is designed to celebrate and showcase over 140 talented, diverse college seniors and graduates who comprise the 4A’s Multicultural Advertising Intern Program (MAIP) and 4A’s Foundation Scholars. The Face of Talent also serves as a community-building platform to inspire and retain more than 2,900 MAIP alumni and nearly 400 4A’s Foundation Scholars, who continue to advocate and champion diversity in advertising.
About the 4A’s
The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.
Katie Beaule [email protected]