NEW YORK, June 13, 2017— At the 64th annual Cannes Lions International Festival of Creativity, Omnicom (NYSE: OMC) and its agencies will have a significant presence on and off the stage. This year, festivalgoers can expect to hear from some of the brightest minds in marketing on a range of important industry topics including data-driven creativity for smarter storytelling, diversity and talent development, the new marketing paradigm and the future of media.
The OMD Oasis is returning to la Croisette for its fifth year of premier programming and thought leadership sessions centered around the 2017 theme of: “Making Stories Matter.” From June 19 – 23, inspiring leaders from across the branded communications ecosystem will explore how companies discover, deliver and define smarter stories about people and problems as a way to unlock new opportunities.
Ketchum is the title sponsor of the Young Marketers Competition for the 7th straight year. In addition, PHD is partnering with Cannes Lions to launch the festival’s first ever official chatbot, which will answer a range of frequently asked questions, such as ‘what’s on now and next’ as well as help delegates find their way around.
Below are some of the highlights:
Omnicom Media Group
The complete schedule of event programming by day can be found at OmnicomEvents.com.
Katie Beaule [email protected]