SAN MATEO, Calif.
(NYSE: ZUO), the leading cloud-based subscription management platform provider, today announced it will partner with
- the global brand strategy consultancy of
Omnicom Group Inc.
- to help the world’s largest companies succeed in the Subscription Economy through joint business, brand and technology strategy.
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and Interbrand will help companies seeking to launch new subscription services. Interbrand can help them with positioning, narrative and message development. Similarly, for Interbrand clients who are shifting to digital services and need a monetization strategy,
will help them automate and manage the entire subscription order-to-revenue process. By helping customers implement and communicate new pricing and packaging models,
and Interbrand will enable them to gain insights into subscriber behavior, open new revenue streams, and disrupt markets to gain a competitive advantage.
“All companies shifting to the Subscription Economy require a value proposition that runs equally through their business, brand and technology strategies. We’re partnering with market leader
to significantly impact how major companies bring subscription-based offerings into the brand experience,” said
Interbrand works with Global 1000 companies who are evaluating the potential impact of shifting to a subscription model. According to Interbrand’s Best Global Brands report, subscriptions and luxury are the top two growth drivers for companies today. The total value of the top 100 brands coming from subscription-based businesses has doubled since 2009. Identifying opportunities, whether new revenue streams or a radical transformation of the core business model, requires a mix of analytically-driven strategic analysis, brand-led product and service innovation, and brave creative expression.
“Industry after industry, businesses understand that subscriptions are the future of revenue growth,” said
CEO and Founder
“However, in many companies, this requires rethinking everything. This includes business strategy, technology strategy, and even brand strategy because subscriptions are all about ongoing relationships with your customers. We’re excited to partner with Interbrand to bring our expertise to the largest global brands.”
Subscriptions are an untapped business opportunity for the world’s largest brands to build a long-term relationship with their consumers. According to the
Subscription Economy Index
, Zuora’s proprietary index that tracks the growth of the Subscription Economy, subscription revenue growth rates have continued to accelerate every year since 2012. Over the past ten years,
has refined best practices and implementation methodologies, and built an ecosystem of technology and alliance partners to help its more than 1,000 customers across all industries and geographies shift to the subscription business model.
Interbrand will also join the
, a think tank to help companies identify elements of strategy, process, systems, and culture that are critical to a company’s ability to transform from product to subscriber-centric.
“Having Interbrand join the
will help those companies who are wrestling with some of the complexities of shifting to services. From creating new value propositions, evolving or reinventing their brand and identity, and designing meaningful customer experiences, a strategy leveraging experience and insights from
and Interbrand is a winning combination” said
Zuora VP of Customer Innovation and Subscribed Institute Chair
on the C Space Outside In podcast with
, as he describes his definitive guide for how to succeed in the Subscription Economy, “
SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 18 offices in 14 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual
Best Global Brands
reports, and Webby Award-winning
. Interbrand is part of
The Brand Consulting Group of Omnicom Group Inc.
(NYSE:OMC). For more information, please contact us, or follow Interbrand on
provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries.
Powering the Subscription Economy
™, the Zuora® platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-cash process, including billing and revenue recognition.
serves more than 1,000 companies around the world, including Box, Komatsu, Rogers, Schneider Electric,
and Zendesk. Headquartered in
also operates offices in
. To learn more about the
platform, please visit
All Rights Reserved.
, Subscription Economy, Powering the Subscription Economy
are trademarks or registered trademarks of
Other names and brands may be claimed as the property of others. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of
or any aspect of this press release.
SOURCE: Zuora Financial
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Katie Beaule [email protected]