Critical Mass Kicks off Fall Award Season with Honors from W3, OMMA, and the Mobile Marketing Association

NEW YORK--(BUSINESS WIRE)-- Critical Mass, a global digital experience design agency, kicked off the fall awards season with industry accolades for its work on behalf of multiple clients.

At last week's W3 awards, the agency won Gold for Sunglass Hut’s Digital Rebrand in the General Website/Consumer Goods category; a Silver award for Sunglass Hut, in the Consumer Goods and Fashion categories; and a Silver for Clorox, ''No Hassle Hoff'' in the Viral Marketing, Consumer Goods category.

On Monday, the agency was honored at the Mobile Marketing Association’s 2015 Global Smarties Gala, as well as MediaPost’s 2015 OMMA Awards. At OMMA, Critical Mass’ ''Living Pictures'' work for Travel Alberta was among the Online Advertising Creativity winners (in the Banner: Standard/Flash/Rich category). The same night, the Mobile Marketing Association awarded Critical Mass Silver in the Social Impact category for its work on behalf of the United Nations Mine Action Service (UNMAS).

“For the last 11 years, MediaPost's OMMA Awards honor agencies and advertisers that push the potential of digital advertising,” said Laura Daly, Director of Communications, MediaPost. “We congratulate Critical Mass and their ''Living Photos'' campaign for Travel Alberta, a perfect example of what the OMMA Awards stand for.”

Critical Mass’ work on behalf of UNMAS has also been shortlisted by Mashable for a Mashie award in the Best Use of Mobile category, and by the 4A’s for a Jay Chiat Award in the Non-Profit Category. Both awards will be announced in October.

About Critical Mass

Critical Mass ( is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences produces business-building results for clients. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE:OMC)(, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Jared Kreiner, 917-606-8017
[email protected]