Buy Better, Wear Longer

Buy Better, Wear Longer

Educating consumers about more responsible fashion

OMD EMEA launched Levi’s ‘Buy Better, Wear Longer’ campaign to address overconsumption in the apparel industry and its broader impact on the planet. To demonstrate their dedication to durability and clothing quality, Levi’s partnered with Vice Media Group to educate consumers about more responsible fashion in three areas: wearing, caring and buying. Among other tactics, the campaign reached consumers who had expressed an interest for Levi’s most sustainable collections. The campaign earned 100 million+ views and as a result, 17% of consumers said they felt more educated to make sustainable choices. ‘Buy Better, Wear Longer’ set high standards for authenticity in sustainability messaging, leading to the program winning Best Clothing & Accessories Campaign in the Campaign Ad Net Zero Awards.