Encouraging customers to listen to nature when purchasing a vehicle
UN SDG No. 13: Climate Action
To help position Nissan as an electrical vehicle leader and raise its reputation for innovation in the Philippines, TBWA\Santiago Mangada Puno established The Leaf Orchestra. Using an art form discovered by Philippine national artist Levi Celerio, the musical ensemble features rare artists who use leaves to play music. Through a series of films that premiered on Facebook and YouTube during peak car-buying season, The Leaf Orchestra reminded audiences to “listen” to nature and consider the environmental impact of a personal vehicle. After the campaign, online searches of Nissan electric cars increased by 53%, doubling the brand’s share of voice and positive sentiment against competitors. The performances also earned impressive visibility with 70% engagement and a reach of 1,944,860 viewers.
Katie Beaule [email protected]
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