NEW YORK, March 12, 2020 /PRNewswire/ — Omnicom Retail Group (ORG) today announced the appointment of Bryan Gildenberg as Senior Vice President, Commerce. In this new position, Gildenberg will strengthen ORG’s retailer intelligence and partnerships, provide hands-on retail strategy, and evolve ORG’s transactional data and shopper insight capabilities. Gildenberg will report to ORG CEO Sophie Daranyi.
“Bryan has unparalleled retailer knowledge and insight and will play a pivotal role as we continue to further build out our commerce consultancy and capabilities. We continue to invest in and strengthen our shopper data within Omni, our people-based precision marketing and analytics platform, and Bryan will be instrumental in driving our connected commerce offer,” said Daranyi. “Working with our teams, Bryan will advise clients on retailer agendas, key trends and optimizing investments across consumer, customer marketing and trade budgets in the changing retail landscape.”
Gildenberg is an established retail expert and joins from Kantar’s retail consulting practice, where he was Chief Knowledge Officer, Retail and a member of the practice’s executive committee. He led the company’s analysis and insight offer and is an established writer, speaker and media commentator.
“ORG is re-shaping retail marketing in a world where conversion and awareness continue to merge, and I’m energized to help build the Group’s connected commerce offer as boundaries and traditional silos continue to disappear,” commented Gildenberg. “I’m looking forward to working with ORG’s clients and agencies.”
ABOUT OMNICOM RETAIL GROUP
Omnicom Retail Group is a collective of best in class consultancy, creativity and capability in retail, shopper and commerce marketing, focussed on driving sales growth through increased online and offline conversion and transaction. Formed to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping, ORG combines world class shopper capability and facilitates expertise across Omnicom Group. ORG brings together five award-winning agencies – The Integer Group, TracyLocke and Haygarth, TPN and The Marketing Arm. Employing over 2,500 people across 19 markets, the group also facilitates expertise across Omnicom Group providing multi-channel commerce consultancy and specialist teams. For more information please visit www.omnicomretailgroup.com
ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
SOURCE Omnicom Retail Group
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