Omnicom Agencies Prevail at Campaign Annual Awards

adam&eveDDB Wins Agency of the Year for the Fourth-Consecutive Time, BBDO named Network of the Year

NewYork/London, December 5, 2017 — Omnicom Group (NYSE: OMC) announced today that BBDO Worldwide and adam&eveDDB earned the titles of Advertising Network of the Year and Advertising Agency of the Year, respectively, by Campaign Magazine. Omnicom was the only holding company to have multiple agencies recognized in both the network and agency categories including DDB Worldwide and Lucky Generals. In addition, it marked the fourth-consecutive year that adam&eveDDB won the prestigious title of Advertising Agency of the Year.

The Campaign wins come on the heels of the 2017 Eurobest Awards, the world’s pre-eminent celebration of European Creativity, where DDB Worldwide won Network of the Year and adam&eveDDB was presented with Agency of the Year. In total, the DDB network picked up four Grand Prix awards in Creative Effectiveness, Entertainment, Film and Healthcare.

On the media front, Omnicom Media Group was awarded Media Holding Company of the Year at the inaugural Festival of Media North America Awards while PHD Worldwide was crowned Agency Network of the Year and Touché! PHD Canada Agency of the Year. In addition, PHD walking away with the coveted Campaign of the Year title for Canadian Safe School Networks’ “Bully Ads.”

“As we close out 2017, Omnicom agencies continue to be the most creatively awarded agencies in our business and it is especially gratifying to see our networks and agencies win repeat awards in the most prestigious competitions,” said John Wren, President and CEO, Omnicom.  “Creativity and innovation drive our business and we are proud to have earned these important recognitions for our people, our clients and their brands.”

iCrossing’s Mark Mulhern Named CEO at We Are Unlimited

(December 5, 2017) – Chicago, IL – DDB Worldwide, part of Omnicom Group (NYSE: OMC), today announced that iCrossing’s Mark Mulhern will assume Chief Executive Officer at We are Unlimited,the designated full-service advertising agency for McDonald’s in the U.S. Effective January 8, 2018 Brian Nienhaus, the agency’s current Chief Executive Officer, will hand over the reins of the agency that he helped build since its launch one year ago.

Wendy Clark, Chief Executive Officer of DDB North America, stated, “Mark’s unique background, anchored in traditional creative excellence and most recently extended into data-driven media thinking across the customer journey, makes him the perfect leader for Unlimited as we move into phase two of the company’s development. At the same time, we want to thank Brian enough for the contributions he’s brought to the table during phase one of Unlimited’s journey.”

Mulhern, an experienced agency executive, has been President of iCrossing New York, a Hearst-owned agency for the past 2.5 years. During this time, the agency was recognized as an Advertising Age “Agency to Watch” in 2017 as well a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies.

“Unlimited continues to make its mark as today’s Agency of the Future. I am thrilled to join and to be a part of the McDonald’s story” commented Mulhern.  

Prior to iCrossing, Mulhern spent three years at BBDO as an Executive Vice President driving award-winning work and strong business growth on Mars’ Pet portfolio, which spans multiple brands including Cesar and Pedigree. He also ran the pro-bono Autism Speaks account and led their Cannes Lions winning MSSNG campaign. Prior to BBDO Mulhern spent close to three years at JWT as Business Director on the Microsoft Office account delivering campaigns for Domestic and Global markets. He moved to the US to join Anomaly and launch the Virgin America airline. Prior to moving to the US Mulhern was at AMV.BBDO, latterly leading the day to day efforts on the IPA Effectiveness award-winning Try Something New Today campaign for Sainsbury’s. featuring Jamie Oliver.

Brian Nienhaus stated, “I’m so proud to have been a part of creating and building this truly innovative and aspirational agency model, and I know the agency will be in good hands with Mark.”

Nienhaus will be taking a new role within OMC that will be announced later.

About We Are Unlimited

We Are Unlimited is an Omnicom agency focused on delivering data-informed and collaboratively defined creative marketing ideas across the full spectrum of digital, social, retail and mass media channels.


Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Media Contact:
Christie Giera

DDB North America

Email: [email protected]
Phone: 1 212 415 2186