Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth Posted on November 23, 2021November 23, 2021 by Amanda Granath DALLAS and LONDON, Nov. 23, 2021 /PRNewswire/ — Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC). “We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.” BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values. Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.” “BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.” “We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.” ABOUT BRIGHTGEN BrightGen (brightgen.com) is a U.K-based Salesforce Summit Partner that has been implementing solutions and creating customer success for 15 years. The company specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. ABOUT CREDERACredera (credera.com) is a consulting firm focused on strategy, transformation, data and technology. As a part of Omnicom Precision Marketing Group, our approximately 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlock extraordinary business performance for our clients. Our mission is to make an extraordinary impact on our clients, people, and communities. ABOUT OMNICOM PRECISION MARKETING GROUPOmnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second- and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients. ABOUT OMNICOM GROUPOmnicom Group (omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. SOURCE Omnicom Precision Marketing Group
Omnicom Public Relations Group Appoints Kiersten Zweibaum as Global Chief Growth and Marketing Officer Posted on November 18, 2021November 18, 2021 by Amanda Granath CEO Chris Foster Creates New Role to Sharpen Focus on Growth NEW YORK, Nov. 18, 2021 /PRNewswire/ — Omnicom Public Relations Group (OPRG), a division of Omnicom Group’s Communications Consultancy Network (NYSE: OMC), today announced the appointment of Kiersten Zweibaum as Global Chief Growth and Marketing Officer (CGMO). Working with our roster of agencies, Zweibaum will be responsible for expanding relationships with existing clients, identifying and securing new clients, and enhancing the OPRG brand externally to attract both talent and clients alike. Zweibaum will report to Chris Foster, CEO of OPRG. “Throughout her career, Kiersten has held several leadership positions, from client director to practice leader to global head of growth at Ketchum,” said Foster. “Our agencies will benefit greatly from her diverse experience and dynamic leadership in pursuit of growth.” Zweibaum began her career at Ketchum, one of OPRG’s global communications agencies, over 25 years ago, working with financial services and travel clients. A Ketchum “boomerang,” she spent four years at two WPP agencies – GCI Group and Ogilvy PR – leading their Global Corporate Practices before returning to the Ketchum world as Managing Director at Emanate, a Ketchum subsidiary. Most recently, she served as Managing Director, Partner, Global Growth at Ketchum, overseeing business development, including a number of cross-Omnicom agency new business and organic growth engagements. She has also served as senior leader for several of Ketchum’s top global clients. “During my time at Ketchum and Emanate, I’ve had the opportunity to work closely with many talented experts across OPRG and Omnicom agencies to solve the toughest business challenges for clients and prospects,” said Zweibaum. “I look forward to cultivating a collaborative, high performance growth culture across all of our firms.” In addition to her global business development role, Zweibaum has led many client account teams that have been widely recognized by PRWeek Awards, PRSA Silver Anvils and SABRE awards, both in the United States and in Europe. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). About Communications Consultancy NetworkCommunications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC). About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
FleishmanHillard Expands Guardforce AI Account Remit Posted on November 18, 2021 by Amanda Granath Agency Selected to Support International Communications and Media Relations for the Leading Security Solutions Provider in Asia HONG KONG, Nov. 18, 2021 /PRNewswire/ — FleishmanHillard has been chosen to provide international communications and media relations support for Guardforce AI Co. Limited (“Guardforce AI” or the “Company”) (NASDAQ:GFAI)(NASDAQ:GFAIW), an integrated security solutions provider in Asia. FleishmanHillard will work closely with the Guardforce AI management team to develop and implement a comprehensive communications program to grow brand awareness internationally as Guardforce AI continues to expand its cybersecurity and robotics solutions, providing top-notch security services for public and private sector organizations in Asia. Leveraging its nearly 40 years of experience in the security industry, Guardforce AI has built a leading Robot as a Service solution powered by artificial intelligence and managed by an intelligent online robotics platform. The platform can remotely manage and monitor robots deployed with clients to protect their high-value assets. FleishmanHillard has provided communications support to Guardforce AI since 2020 and recently managed its Nasdaq listing communications activities in the United States. The expansion of the remit will see FleishmanHillard capitalize on its extensive network of offices and affiliate offices around the network to support Guardforce AI’s growth internationally. Terence Yap, chairman of Guardforce AI, said, “We are very pleased to continue and expand our relationship with FleishmanHillard, which has expertise, scale and reach in all the markets we are targeting. We’ve established ourselves as the leader in security solutions in Asia and will continue to elevate our services and capabilities in robotics and cybersecurity areas. There’s clearly plenty of growth opportunity for Guardforce AI, and we need a strong communications consultancy like FleishmanHillard to advise us in this journey.” Patrick Yu, general manager, senior vice president and senior partner at FleishmanHillard in Hong Kong, said, “It’s highly gratifying that we continue to work with Guardforce AI to support their international communications. We look forward to building the relationship further and to supporting Guardforce AI as they grow their business internationally, particularly following its recent Nasdaq listing.” About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom GroupOmnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
DDB latina Strikes All-Year-Round Creative Festivals As Network Of The Year Posted on November 18, 2021November 18, 2021 by Amanda Granath The network celebrates being named the most creative at El Ojo de Iberoamerica, Ranking Crema 2020, Cannes Lions International Festival of Creativity, and FIAP 2021. MIAMI, Nov. 18, 2021 /PRNewswire/ — DDB Latina, the pioneer in uniting DDB Worldwide’s Latin American, US Multicultural, and Spanish markets in a unique vision inspired by culture, not geography celebrates a successful year-round festival season. It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America’s most creative for the third time. In July 2021, the network ranked number one in Adlatina’s prestigious ranking: Crema. The yearbook consolidates the results of international and regional creative and effectiveness awards such as Clio, One Show, D&AD, El Ojo, and Effie LATAM. Juan Carlos Ortiz, president and creative leader, observes over a decade of having created DDB Latina, and today celebrates the network’s most recent achievements: “We have reached the sweet spot of great leaders in each of our offices, and even though last year put us to the test, it also gave us immense rewards and learnings. It made us stronger, more resilient and brought us closer together as a team. Seeing these results makes me feel incredible pride in our people, our product, and our business, especially in such a difficult time.” During the second semester of 2021, the network ranked as number one in Latin America at the Cannes Lions International Festival of Creativity for the first time in its history. With 28 Lions, including one Grand Prix in the Entertainment for Sports category with Salla, by agency Africa, six Gold, six Silver, and 15 Bronze Lions from agencies such as Africa, FahrenheitDDB Peru, Alma DDB, DDB Spain, and TracyLocke Brazil. The region also represented 51% of the creative results at Cannes for DDB Worldwide for the first time ever, with celebrated campaigns such as Most Valuable News, Let Her Run, #GoEqual by Africa, AWA by FahrenheitDDB Peru, Heroes of Today by DDB Spain, Bullets-a printed campaign for Change the Ref-by Alma DDB, and Beautiful Dreamer, the first-ever Lion of TracyLocke Brazil. Most recently, in October 2021, DDB Latina was named Network of the Year at FIAP with 10 Gold, 10 Silver, nine Bronze, and three out of the four Gran Soles granted by the festival taken by Africa agency; an outstanding performance by Africa also by DDB Puerto Rico and Alma DDB in the USA named best agencies in their respective markets. In addition, it was a remarkable year for Africa, being named Agency of the Year at El Ojo Festival and Adlatina’s Crema ranking in 2020. Also ranked as the number one Latin American agency at Cannes Lions, New York Festivals, the most awarded Latin American agency at D&AD, and most recently Agency of the Year at Fiap 2021, among other recognitions. More 2021 significant accomplishments include DDB Colombia being named for the second consecutive year as Agency of the Year of Colombia in the TOP10 Awards by P&M magazine -the award given by the popular vote of the entire industry- and at the local Effies with six Gold, six Silver, and seven Bronze. DDB Puerto Rico was named Agency of the Year at Cúspide Awards, while Fahrenheit DDB Peru was recognized by ANDA in August and IDEAS in October. “Looking back at an incredibly great year only gives us additional motivation to continue working with our clients to create ideas that grow their businesses,” added Juan Carlos Ortiz. ABOUT DDB LATINA GROUPDDB Latina is the leading communications group in Ibero-America. It is the pioneer in uniting DDB Worldwide’s Latin American, US Multicultural, and Spanish markets in a unique vision inspired by culture, not geography. Through its companies: DDB, Africa, Alma, Tribal Worldwide, TRACK, and TracyLocke and its multidisciplinary expertise from Branding to CRM and Shopper Marketing, DDB Latina develops Unexpected ideas that Work. Ideas based on the deep understanding of culture and data to grow clients’ businesses through effectiveness and results. It believes that competitive brands understand the strategic merge between storytelling, data, and technology to impact culture and people’s lives. DDB Latina works with global and regional clients in a wide range of industries. DDB Latina has been named Most Creative Network in Latin America at Cannes Lions and FIAP Festivals in 2021 and at El Ojo de Iberoamérica and Crema Ranking in 2017, 2019, and 2020. ABOUT DDB WORLDWIDEDDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Netowrks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communicaions company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. CONTACT: Donna TobinGlobal Chief Marketing & Communications Officer[email protected] Angela HenaoDirector of Communications & PR | DDB Latina Group[email protected] +1 (305) 341 2563 SOURCE DDB Latina
Omnicom Prices £325 Million Senior Notes Offering Posted on November 17, 2021November 17, 2021 by Katie Beaule NEW YORK, Nov. 17, 2021 — Omnicom Group Inc. (NYSE: OMC) and Omnicom Capital Holdings plc (the “Issuer”), a wholly owned subsidiary of Omnicom Group Inc. (“Omnicom Group”), today announced the pricing of the Issuer’s public offering of £325 million aggregate principal amount of 2.250% Senior Notes due 2033 (the “Notes”). The Notes will mature on November 22, 2033. The transaction is expected to close on November 22, 2021, subject to customary closing conditions. The Notes will bear interest at a rate of 2.250 percent per annum. The Notes will be fully and unconditionally guaranteed by Omnicom Group. The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness. The Issuer intends to use the net proceeds from the offering for general corporate purposes, which could include working capital expenditures, fixed asset expenditures, acquisitions, repayment of commercial paper and short-term debt, refinancing of other debt, repurchases of Omnicom Group’s common stock or other capital transactions. Application will be made to have the Notes listed on The New York Stock Exchange. The listing application will be subject to approval by The New York Stock Exchange. If such a listing is obtained, the Issuer will have no obligation to maintain such listing, and the Issuer may delist the Notes at any time. BNP Paribas, Deutsche Bank AG, London Branch, and J.P. Morgan Securities plc are acting as joint book-running managers for the offering. This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction to any person to whom it is unlawful to make an offer, solicitation or sale in such jurisdiction. The public offering is being made pursuant to an effective shelf registration statement that has been filed with the Securities and Exchange Commission (“SEC”). A final prospectus supplement related to the offering will be filed with the SEC and will be available on the SEC’s website at http://www.sec.gov. In addition, copies of the prospectus and prospectus supplement relating to the Notes offered in the offering may be obtained by contacting any of the following underwriters: BNP Paribas toll-free at 1-800-854-5674, Deutsche Bank toll-free at 1-800-503-4611, or J.P. Morgan Securities plc collect at +44-207-134-2468. This document is for distribution only to persons who (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended, the “Financial Promotion Order”), (ii) are persons falling within Article 49(2)(a) to (d) (“high net worth companies, unincorporated associations etc.”) of the Financial Promotion Order, (iii) are outside the United Kingdom, or (iv) are persons to whom an invitation or inducement to engage in investment activity (within the meaning of section 21 of the Financial Services and Markets Act 2000) in connection with the issue or sale of any securities may otherwise lawfully be communicated or caused to be communicated (all such persons together being referred to as “relevant persons”). This document is directed only at relevant persons and must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this document relates is available only to relevant persons and will be engaged in only with relevant persons. Relevant stabilization regulations including FCA/ICMA will apply. UK MiFIR and MiFID II professionals / ECPs-only / No UK or EEA PRIIPs KID – Manufacturer target market (MIFID II and UK MiFIR product governance) is eligible counterparties and professional clients only (all distribution channels). No EEA or UK PRIIPs key information document (KID) has been prepared as not available to retail in EEA or UK. About Omnicom Group Inc. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. Forward-Looking Statements Certain statements in this press release constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. In addition, from time to time, we or our representatives have made, or may make, forward-looking statements, orally or in writing. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of our management as well as assumptions made by, and information currently available to, our management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside our control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include: the impact of the COVID-19 pandemic, international, national or local economic conditions that could adversely affect us or our clients; losses on media purchases and production costs incurred on behalf of clients; reductions in client spending, a slowdown in client payments and a deterioration in the credit markets; the ability to attract new clients and retain existing clients in the manner anticipated; changes in client advertising, marketing and corporate communications requirements; failure to manage potential conflicts of interest between or among clients; unanticipated changes relating to competitive factors in the advertising, marketing and corporate communications industries; the ability to hire and retain key personnel; currency exchange rate fluctuations; reliance on information technology systems; changes in legislation or governmental regulations affecting us or our clients; risks associated with assumptions we make in connection with our critical accounting estimates and legal proceedings; and our international operations, which are subject to the risks of currency repatriation restrictions, social or political conditions and regulatory actions. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that may affect our business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Omnicom Group’s Annual Report on Form 10-K for the year ended December 31, 2020. Except as required under applicable law, we do not assume any obligation to update these forward-looking statements.
Eric Cruz Joins DDB San Francisco as Executive Creative Director Posted on November 17, 2021November 17, 2021 by Amanda Granath Cruz to Partner with ECD Ben Wolan, Forming Dynamic Creative Team NEW YORK, Nov. 17, 2021 /PRNewswire/ — DDB North America has announced that Eric Cruz has joined DDB San Francisco as Executive Creative Director, partnering with Executive Creative Director Ben Wolan. The addition of Cruz rounds out DDB SF’s suite of capabilities and propels the agency as an agile creative partner in the connected age. John McCarthy, President of DDB SF said: “This is a big moment for us. Eric represents both the momentum of our growth to date, but also brings critical capabilities to launch us into the future. He will no doubt be a fantastic partner for Ben, and I am incredibly excited about what is to come for this dynamic team.” Cruz is a Filipino-American globalist, creative leader, designer, and educator, who brings over 23 years of industry experience. He is known for combining design, storytelling, experience and innovation to deliver the unexpected. Cruz also brings broad international experience, having held various leadership positions at agencies worldwide at Sid Lee, AKQA, Leo Burnett, and Wieden+Kennedy, developing a model for the creative network of the future and exploring how creativity can help invent tomorrow, today. Most recently as Sid Lee USA and Digital Kitchen’s Executive Creative Director for Innovation & Design, Cruz led the charge in exploring worlds beyond belief and pushing the boundaries of digital storytelling, products, platforms and experiences for clients including Facebook Reality Labs, Tubi, Journi, the LA Rams and Warner Brothers. Prior to that as AKQA Shanghai’s ECD, he led the Greater China team, helping to co-create the future through innovative brand storytelling for Nike, Jordan, Converse, Apple, Airbnb, NBA, Diageo, J&J, Gore-Tex, Lycra, The City of Shanghai and Hong Kong. During his tenure as Leo Burnett Malaysia’s creative leader, Cruz helped evolve and grow a traditional agency of 90 into a forward-thinking agency of 320. Wolan said: “Eric is different from me in so many ways, and that is very intentional. I wanted a partner who has different skills and experiences than me, but shares the same passion for creativity as I do. Eric brings stellar design and experience skills and with his global lens he’ll help us craft more unexpected stories. I couldn’t be more excited to partner with him, expand our creativity, and grow the SF office. Cruz began his career at Wieden+Kennedy where he spent over 11 years in Portland, Tokyo and London. He was Co-Founder and Director of W+K Tokyo Lab, the agency’s creative think tank and experimental music label. Cruz regularly lectures to inspire the next generation of talent and has taught Design, Advertising and Moving Media at the Center for Creative Studies Detroit, Temple University Tokyo, and The One Academy Kuala Lumpur. Cruz was also a Founding Member of TEDx Shanghai, which aimed to ignite China’s innovation renaissance through creative dialogue, idea exchange, and transformative evolution. Cruz said: “The DDB network has a strong legacy and the vision of creating Unexpected Works is one I have strived to live by throughout my career. The opportunity to engage with New Economy brands and explore new ways of brand building in the digital age and Web 3.0 is super exciting. I’m anxious to shake things up with John, Ben, and the amazing team at DDB SF!” Cruz has been recognized by the Tokyo ADC, Cannes Lions, ADC New York, One Show, D&AD, Spikes Asia, AdFest, AdStars, The Webbys, The FWA, CSS Design Awards, and Japan Media Arts Festival. Born in the Philippines and raised in the US and Spain, he is currently “back home” in Los Angeles after a 20-year backpack around the world. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected] SOURCE DDB Worldwide
FleishmanHillard Named a Top 10 Best Company for Women by Seramount for 2021 Posted on November 16, 2021November 16, 2021 by Amanda Granath Agency Celebrates Sixth Consecutive Year in the Top 10 and 12th Year on the List ST. LOUIS, Nov. 16, 2021 /PRNewswire/ — FleishmanHillard was named to Seramount’s 2021 Top 75 Companies for Executive Women list today for the 12th consecutive year, also being recognized in the Top 10 for the sixth year. Seramount continues to explore ways organizations can move more women executives into top positions, while highlighting the successes at these trailblazing companies. Previously compiled by the National Association for Female Executives, this is the most definitive list of top workplaces for women who want to advance through the corporate ranks. It celebrates companies that champion women’s advancement, with a focus on succession planning, profit-and-loss role, gender pay parity, support programs and work-life balance programs. “Championing women and the development and growth of their careers has long been a cornerstone of FleishmanHillard,” said John Saunders, president and CEO of FleishmanHillard. “Being recognized yet again as a Top 10 Company for Executive Women is a testament to all of our amazing female colleagues, their brilliant work and the impact they have on our firm, our clients and the communities we serve.” FleishmanHillard has an unwavering focus on inclusion – appointing, supporting and recognizing its female colleagues. Examples of these efforts include: 72% of U.S. offices are women-led68% of the leadership Cabinet is female50% of C-suite positions are held by womenHalf of FleishmanHillard’s global practice and sector groups are led by women “Our 2021 Top 75 Companies for Executive Women initiative reveals encouraging increases in the number of women who are in senior leadership roles and running major divisions,” says Dr. Betty Spence, Head of Women’s Advancement at Seramount. “We have noted a correlation between these increases and new emphasis placed on formal sponsorship programs at 68 percent of the Top Companies, and we applaud their efforts in ensuring that women have advocates for their advancement.” The full list of companies can be found HERE. MethodologyThe 2021 Top 75 Companies application includes more than 200 questions on topics including female representation at all levels, but especially the corporate officer and profit-and-loss leadership ranks. The application, based on 2020 data, tracks and examines how many employees have access to programs and policies that promote advancement of women and how many employees take advantage of them, plus how companies train managers to help women advance. To be considered, companies must have a minimum of two women on their boards of directors, a US-based CEO, and at least 500 US employees. About SeramountSeramount, now part of EAB, is a strategic professional services firm dedicated to advancing diversity, equity, and inclusion in the workplace. Over four decades, partnering with some of the most iconic companies in the world, we’ve built a deep, data-driven understanding of the employee experience, which lays the groundwork for everything we do. Our comprehensive DE&I toolkit includes actionable research and insights, membership, strategic guidance and consulting, and inspiring events, meeting each client’s needs no matter where they are on their journey and guiding them along an ever-changing landscape. Seramount has empowered over 450 organizations to realize the business benefits of diversity, equity, and inclusion. Learn more at seramount.com. About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom GroupOmnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE FleishmanHillard Inc.
TPN Names Industry Veteran as New Chief Strategy Officer Posted on November 8, 2021November 8, 2021 by Amanda Granath Cheryl Policastro to lead strategic vision of agency as commerce continues to evolve DALLAS, Nov. 8, 2021 /PRNewswire/ — TPN, the creative commerce agency, today announced the appointment of industry veteran Cheryl Policastro to Chief Strategy Officer (CSO), effective immediately. Policastro, who brings vast retail, brand and analytics expertise, will continue to lead the strategy and insights discipline at TPN to advance the agency’s overall vision while also focusing on forward-looking opportunities for the company and its client partners. Her appointment to CSO bolsters the company’s already predominantly female-led C-Suite and furthers TPN’s commitment to the advancement of women. Policastro joined TPN in 2016 as Vice President, Planning & Perspectives, focused on the Bank of America client. She was promoted to Managing Director, Head of Strategy & Insights in 2018. In that role, she advanced the focus on talent development, implemented the use of new data sources for cultivating insight and championed new approaches for creating better moments of connection with consumers and shoppers. More recently, she oversaw the strategy and insights team during one of its most critical times, helping clients to navigate the unchartered retail experience and rapidly changing consumer behaviors that resulted from the global pandemic. “TPN is all about creating connected customer experiences for the world’s most iconic brands, and Cheryl’s expertise in analytics and insights, brand management and shopper marketing has helped to deliver on that promise for our client partners,” said Sharon Love, TPN Chief Executive Officer. “She led the strategic charge as COVID-19 drastically altered the retail landscape, navigating what it meant for TPN and our client partners. Her steadfast leadership has allowed our team to be proactive and adaptive during a time of great change, and she works and leads with empathy, respect and drive, all which are core to our TPN Soul.” As CSO, Policastro will continue to elevate the company’s approach, resources and agile capabilities to ensure the team can create and connect seamless brand experiences that evolve as the marketplace evolves. She will collaborate with the leadership team to establish priorities when it comes to TPN’s strategic vision and will work across functions to implement and execute on those strategies, balancing speed with quality. Policastro will also partner with TPN’s growth team to identify ways to build and expand upon the company’s business and offerings. “TPN has always been about making the buy happen, but how we do that during this transformational time requires innovative thinking, ever-evolving skillsets and an enhanced creative, collaborative approach,” said Policastro. “As CSO, I will focus on putting in place the right processes and practices for proactive adaption in this dynamic environment. It has never been more important to operate from a place of empathy, using data to stay agile and focused, and employing a forward-thinking view of how people live and interact with brands. We will continue to elevate our human approach to inspire TPN associates across functions and to help design innovative experiences that deliver results.” Policastro’s career has spanned across numerous industry leaders, beginning with Liz Claiborne in 1989 and holding positions at L’Oréal, Phillips Lighting and Novartis Consumer Health. She has worked in beauty, apparel, OTC pharmaceuticals, financial services, lighting and home care. In 2016, Policastro was named the Shopper Marketing Gold Effie Award Winner from Effie Worldwide and was a Women of Excellent Honoree from the Path to Purchase Institute. For more information on TPN, please visit www.tpnretail.com. About TPN TPN is the creative commerce agency that exists to Make the Buy Happen for some of the most iconic retailer, technology and CPG brands in the world. We specialize in all things commerce—leveraging the agency’s core practice areas of Digital Commerce, Brand, Retailer and Shopper—to create connected experiences that drive sales and build brand commitment. TPN is a part of Omnicom Commerce Group. The agency has nine offices across the U.S. and in the U.K. and is celebrating more than three decades of delivering creativity and results. About Omnicom Commerce Group Omnicom Commerce Group (OCG) is an unrivalled community of commerce experts working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping and at our core are four individual award-winning commerce agencies – Haygarth, The Integer Group, TPN and TracyLocke – employing over 2,500 people across 19 markets. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. SOURCE TPN
DDB Chicago Appoints Head of Business Leadership Posted on November 4, 2021November 4, 2021 by Amanda Granath Sandra Alfaro is the latest addition to the DDB Chicago team NEW YORK, Nov. 4, 2021 /PRNewswire/ — DDB North America today announced that Sandra Alfaro has joined DDB Chicago as Head of Business Leadership. Alfaro will oversee leadership and growth for the region’s largest office, reporting directly to DDB Chicago CEO Andrea Diquez. Alfaro’s appointment follows the addition of Milo Chao, who joined as Chief Strategy Officer in September. Sandra Alfaro, Head of Business Leadership, DDB Chicago Diquez said: “We are focused on building an incredibly diverse team of thinkers here in Chicago and Sandra brings extensive leadership and growth experience that will propel our business forward. With a passion for people, leadership, and culture, Sandra has a superior ability to build and nurture best-in-class teams to provide integrated brand solutions for clients. I am thrilled to welcome her to the team.” For over 25 years, Alfaro has partnered with clients to help drive transformational growth by harnessing the power and influence of the diverse consumer. She has a keen ability to understand businesses and leverage knowledge to inspire effective culture-first integrated communications. Alfaro joins DDB Chicago from Horizon Media, where she was the first leader of the culture-first creative agency 305 Worldwide, a joint venture with global artist Pitbull. Prior to Horizon Media, she was the Managing Director of Grey Wing. During her five years at the agency, Alfaro helped reignite Grey Wing’s leadership in the industry, adding new clients including Pfizer, Papa John’s, Lilly, and Nestle. Alfaro began her career at Saatchi & Saatchi’s Conill Advertising, where she discovered her passion for advertising and business leadership. After Conill, she spent over a decade at The Vidal Partnership (TVP) building a best-in-class Account Management team, reaching the role of Managing Partner of the agency before she turned 30. She also played an active role in new business, leading winning pitches for key agency accounts including The Home Depot, JCPenney, Nissan, DIRECTV, and Old Navy. Her work at TVP was critical to the agency’s dramatic growth, leading to being recognized as Multicultural Agency of the Year for three consecutive years. Alfaro said: “This is an incredible opportunity to join the team at DDB Chicago. Andrea is an amazing leader with unmatched passion for people and creativity, and I am thrilled to work alongside her and be a part of this transformation story.” Alfaro has been recognized by Ad Age as a “Woman to Watch,” the youngest recipient to receive the honor at the time. She is an active speaker on topics including leadership, culture, and multicultural marketing. In 2019, Alfaro earned her Professional Coaching Certification and founded Power & Grace, a boutique consultancy offering life and business coaching, corporate training and public speaking. She channels her own passion for creativity through her obsession with books, theater and movies. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected] SOURCE DDB Worldwide
Omnicom Media Group Issues Call-to-Action for Industry Adoption of CTV Standards Posted on November 2, 2021November 9, 2021 by Amanda Granath Connected TV Signal Standardization Initiative Launches with Support from Industry Stakeholders New York, NY (November 2, 2021) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), has launched The Connected TV Signal Standardization Initiative, calling for industry-wide support of a set of investment practices and protocols designed to bring the transparency, quality consumer experiences and safety of linear TV to Connected TV(CTV) environments. Over the past year the combination of increased accessibility to internet-enabled TVs and pandemic-driven shifts in media consumption helped drive record growth in CTV investments. In the US, 2020 CTV ad spend increased 40.6% year-over-year to more than $9 billion, making CTV the fasted growing sector of the US digital ad market. That growth rate is expected to further accelerate in 2021, closing on in 50% with a projected spend of $13.41 billion. However, this exponential growth has also underscored fundamental flaws and gaps in the CTV investment infrastructure, including a lack of linear TV-level transparency; an inability to understand audiences at the household level across partners; and a measurability gap that translates to an open invitation to cyber criminals who are generating millions in ad fraud. While some providers have offered siloed responses, scalable solutions have proven elusive. “The category is growing, but so are the concerns about safety and transparency that make clients resistant to shifting spend into CTV,” says OMG North America Chief Activation Officer Megan Pagliuca. “Unless we as an industry – agencies and marketers, platforms, publishers and providers – adopt shared standards to mitigate the barriers to investment, these issues will increasingly undermine CTV ROI, and erode the marketer confidence that is fundamental to long-term category growth.” The Connected TV Signals Standardization Initiative addresses these endemic issues with recommended protocols and practices focusing on three signals that inform and impact media buying – inventory, identity, and fraud. Inventory: Standardization of the nutrition label for CTV inventory Integration of show and placement level details including show, channel, genre, and pod placementCollaboration with third party verification companies to validate the ad content being soldStandardization of these metrics through governing body frameworks, such as the updated IAB’s Content Taxonomy 3.0 Identity: Respect individual privacy and protect publisher data Transition to household IDs, standardized through an industry governing body frameworkBuild framework for buyers and sellers to collaborate within Data Clean Rooms based on privacy first principlesPhase out non-privacy safe signals within audience targeting systems Fraud: Illuminating the supply chain Improved supply chain transparency and SSAI signatures through implementations of ads.cert 2.0Integrate Connected TV Open Measurement SDK to allow better measurement of the CTV landscapeCollaboration between devices, platforms, and services on increasing fraud telemetry data such as Anti-Fraud SDKs and device attestation protocols Omnicom has pointed to the influx of TV dollars shifting from linear to digital as a core reason behind this investment initiative. “The reality is that savvy clients have been shifting their TV budgets into a more holistic video strategy for years,” says OMG North America Chief Investment Officer Geoffrey Calabrese. “The beauty of Connected TV is that it’s a way for marketers to have a true like-for-like channel to enhance their linear TV reach; but they’re going put that investment primarily with partners that can provide them with buying signals that match back to what they’re already seeing in linear. It’s just common sense.” The Connected TV Signal Standardization Initiative has already gained support from a cross- section of industry stakeholders, including AMC Networks, Yahoo, independent sell-side ad platform (SSP) Magnite, and bot detection and human verification company HUMAN (formerly WhiteOps). “Fully realizing the potential of CTV, a category that is rapidly expanding, requires transparency and a commitment to quality content, so advertisers can understand the value of what they are buying regardless of the transaction type,” says Evan Adlman, Senior Vice President of Advanced Advertising and Digital Ad Sales at AMC Networks. “We believe OMG’s CTV Signal Standardization Initiative will increase confidence in an environment that has lacked some of the core infrastructure other digital channels enjoy and help lead the charge through investment in CTV inventory across the industry.” Summing up the call-to-action, Pagliuca says, “If we as industry can ensure transparency, safety, and the quality of consumer experiences in CTV environments, we will provide advertisers with a viable path to increasing their CTV investment – everybody wins. “ Additional background on the Connected TV Signal Standardization Initiative can be found here.
OMD Worldwide Appoints George Manas as CEO Posted on November 1, 2021November 1, 2021 by Amanda Granath Mandy Walis joins as Chief Operating Officer of OMD U.S. NEW YORK, Nov. 1, 2021 /PRNewswire/ — Omnicom Media Group’s OMD Worldwide today announced George Manas as its Chief Executive Officer, effective immediately. Manas succeeds Florian Adamski, who was elevated to CEO of Omnicom Media Group. As CEO, Manas will lead OMD’s worldwide strategy, operations and capabilities, as well as work with clients from some of the world’s most iconic brands. Throughout his 17 years in media, performance marketing and CRM, Manas has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, tools and technology. “At Omnicom, we place considerable emphasis on succession planning. Florian and I have long agreed that George would be the right person to take the helm of OMD Worldwide,” said Daryl Simm, President and COO, Omnicom Group. “George’s recognition among Adweek’s 50 Most Transformative Execs and Media All-Stars is a result of his relentless work with clients to unlock new pathways to making Better Decisions, Faster.” Manas previously served as Chief Media Officer of OMD U.S. In this role, he stewarded the U.S. rollout of OMD Design, OMD’s proprietary approach that harnesses the power of Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes. Prior to OMD U.S., Manas served as President of Omnicom Media Group’s performance unit, Resolution Media. Adamski added, “Tech development has radically re-organized marketing. George has proven time and time again his ability to reimagine and rise to new challenges, contributing to OMD’s strength over the past 4 years. There is no one better able to accelerate the outcome-driven work we are doing for our clients and develop an even more magnetic place for the best talent.” Mandy Walis will fill Manas’ previous role, taking on the title of Chief Operating Officer of OMD U.S. As COO, Walis’ responsibilities will include leading the transformational vision and operational management of the agency, working alongside and reporting into OMD U.S. CEO John Osborn. In addition, Walis will oversee the agency’s Business Transformation Office, which houses specialized capabilities focused on delivering speed, agility and efficiency across OMD’s end-to-end workflow. Walis comes to OMD with over 15 years of experience across client management, business operations and product strategy. Prior to OMD, she served as Vice President of Product Strategy Management at WPP’s Essence, where she led strategic initiatives related to the agency’s global growth and improvement. Passionate about promoting gender equity in the workplace, Walis founded and led the employee resource group Women@Essence and offers her time as a mentor through organizations such as She Runs It, Step Up Women’s Network and Build by Girls. She is also a founding member of Chief, a network dedicated to connecting and supporting women in leadership. While at Essence, she created the Essence Immersion Day program, which provided college students from underrepresented groups access to media agency professionals. More information can be found in their biographies below. George Manas, Chief Executive Officer, OMD Worldwide, biography Mandy Walis, Chief Operating Officer, OMD U.S., biography About OMD OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making Better decisions, faster – combining innovation, creativity, empathy, and evidence to deliver better business outcomes. Named Adweek’s Global Media Agency of the Year in 2020 and 2019, OMD is ranked the best performing global media network overall according to RECMA, the world’s most effective media agency network in the Effie Effectiveness Index and was the most medaled agency network at the 2021 Cannes Lions Festival. About Omnicom Media GroupOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies. About OmnicomOmnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE OMD Worldwide
Omnicom Group Announces Two Top Executive Changes Posted on November 1, 2021November 1, 2021 by Amanda Granath Daryl Simm Elevated to President and COO, Omnicom Group Florian Adamski Named CEO, Omnicom Media Group NEW YORK, Nov. 1, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced two important senior management changes at the holding company and network level. Effective immediately, Daryl Simm moves into the role of President and Chief Operating Officer of Omnicom Group, a newly created position. Simm has served as Chief Executive Officer of Omnicom Media Group (OMG) for more than two decades, having joined Omnicom in 1998. In his new role at the holding company, Simm will work directly with Chairman and CEO John Wren to oversee business operations across Omnicom. “Daryl has been instrumental in developing our Media Network since its inception,” said John Wren. “He has been a driving force behind the growth of award-winning, full-service media agencies OMD, PHD and Hearts & Science, as well as many other businesses that are major contributors to Omnicom’s success.” Wren continued, “In addition to developing our Media Network, he has played an integral role in many of our successful investments and initiatives by bringing the power of Omnicom to our most important clients, including the development of Omni, our open operating system that orchestrates better outcomes for clients. Omni is now being utilized by over 40,000 employees across Omnicom, hundreds of clients, as well as being customized by practice areas like commerce, health and PR with unique solutions. Daryl is well-respected across the company and, in partnership with our executive leadership team, has helped us develop our strategy for future growth. I am very pleased to have him in this new role at Omnicom.” Also being announced, Florian Adamski, a digital and data native, will succeed Simm and become CEO of Omnicom Media Group. Previously, Adamski was CEO of OMD Worldwide, where he led the reorganization of talent and resources to earn back-to-back Adweek “Global Media Agency of the Year” titles in 2019 and 2020. During his tenure, OMD has grown into the world’s largest media-buying agency by revenue and was recently named the best performing global media network in the latest edition of RECMA’s Network Diagnostic Report. “Florian provided the strategy, vision and tactics that led OMD to become today’s industry-leading, global media agency,” said Wren. “His ability to attract top talent, implement new technologies and collaborate across the group has led to major business wins and retentions that resulted in continuous business growth.” Wren added, “As evidenced by our recent Mercedes-Benz win, Florian’s ability to work across different geographies and cultures, as well as his unique ability to solve client challenges by bringing together the best of our service offerings across the company, makes him well-suited for this larger role at the OMG level.” Together, Simm and Adamski demonstrate the company’s depth and breadth of talent, with both leaders being well respected within the industry, having earned very strong internal support, and deservedly gaining client endorsements from some of the world’s most iconic brands. Beyond their tenures at Omnicom, they have held leadership roles at various agencies and brands, earning them significant industry accolades. More information can be found in their biographies below. Daryl Simm, President and Chief Operating Officer, Omnicom Group, biography Florian Adamski, Chief Executive Officer, Omnicom Media Group, biography About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. About Omnicom Media GroupOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies. SOURCE Omnicom Group Inc.