Month: March 2022

DALLAS & LONDON, March 22, 2022 /PRNewswire/ — Credera, a global, boutique consulting firm focused on strategy, innovation, data, and technology, today announced it has joined the Amazon Web Services (AWS) Well-Architected Partner Program. This program validates that Credera has demonstrated a process-oriented approach to designing, building, and operating AWS solutions in alignment with best practices to achieve client business objectives.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). Credera leads Omnicom’s Amazon Center of Excellence, which is strengthened by this membership in the Well-Architected Partner Program and its recent achievement of the AWS Data and Analytics Competency.

“Our global Credera teams proactively work with AWS and our clients to deliver well-architected cloud solutions,” said Bronek Carr, Credera managing director and AWS UK alliance lead. “We leverage the AWS Well-Architected Framework to periodically audit and confirm the value delivered. We also lead AWS Well-Architected reviews on behalf of other clients as an independent and objective party to demonstrate their readiness and AWS product capability.”

Credera has a long history of successfully delivering high-value, complex solutions. As a member of the AWS Well-Architected Partner Program, Credera unlocks differentiated value for its clients by building business-ready, secure, high-performing, resilient, and efficient infrastructure for a variety of applications and workloads. Well-architected solutions like Credera’s Marketing Analytics Platform drive customer engagement, conversion, and lifetime value by generating and activating real-time data insights with the AWS platform.

“Credera’s expert AWS cloud architects have a passion for helping our clients build standards-based AWS solutions to accelerate client business objectives,” said Mario DiMattia, Credera principal architect and AWS U.S. alliance lead. “Gaining entrance to the AWS Well-Architected Partner Program unlocks additional opportunity for us to invest in meaningful ways in our client’s cloud journey.”

Headquartered in Dallas, Credera has a team of more than 3,000 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

ABOUT CREDERA
Credera (credera.com) is a global, boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 3,000 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP

Omnicom Group (omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. 

SOURCE Omnicom Precision Marketing Group

ST. LOUIS, March 21, 2022 /PRNewswire/ — FleishmanHillard today announced the latest hires or moves of top talent as part of the agency’s continued focus on strengthening its Global Creative, Strategy and Planning practice. Over the past two years, the agency has made significant investments in building its Creative, Strategy and Planning capability, including hiring talent from some of the creative industry’s top agencies.

“At FleishmanHillard, we believe that bold and courageous creative powers the work and contributes in a meaningful way to driving our business, the business of our clients and the career experiences of our people,” said Della Sweetman, chief business development officer and global Creative, Strategy and Planning lead. “We strive to be an agency where powerful ideas are coveted and celebrated. And, we are committed to the foundational need for creative expertise because we know creativity is a strategic lever for problem solving and crafting transformative outcomes.”

New hires and moves within the Global Creative, Strategy and Planning team include:

• Joel Rodriguez is global executive creative director and partner, having worked at some of the top creative agencies in the industry including, most recently, McCann Worldgroup.
• Will Clarke joins FleishmanHillard as executive creative director and partner within the Global Creative and Planning team. Before joining the agency, Will was executive creative director and executive vice president at The Marketing Arm overseeing a creative team across its Chicago, Dallas, New York and Los Angeles markets.
• Kev O’Sullivan, global executive creative director, is transitioning from London to Southern California, where he’ll continue to serve as a global executive creative director and creative lead on one of the agency’s top clients. 
• Scott Durday rejoins FleishmanHillard as a creative programming lead and partner in Southern California to support Creative and Planning in the market after time at other agencies, including Leo Burnett where he was director of creative strategy and programming.
• Evan Kearney joins the agency as senior vice president and partner on the Strategy and Planning team. Evan was most recently with Ogilvy where he was global executive group strategy director.
• Geraldine (Geri) Szabo joins FleishmanHillard as a senior vice president on the Strategy and Planning team. Geri’s experiences include Wieden+Kennedy, R/GA, Lopez Negrete and Macias before making the switch.
• Purvi Naik joins as a vice president and creative director, Health & Life Sciences, from Havas. 
• James Sansoterra also joins as a vice president and creative director, Health & Life Sciences. He was previously head of design, building the creative resources at MSL.
• Depali (Dee) O’Connell takes on the newly created role of managing director of Creative and Planning in the UK office.
• Ellie Tuck joins the UK office as creative director, coming from Teneo.
• Ahalya Moxon, formerly with Teneo, will join the UK office as associate creative director in April.
• Dominic Payling joins the UK office as director and head of Planning for the market. Dominic was previously with MSL Group.
• Catherine (Cat) Mersereau onboards with the Strategy and Planning team as a junior planner after a successful FleishmanHillard Diversity Fellowship.

FleishmanHillard has moved Creative and Planning to the center of its business strategy, not only hiring some of the top talent in the business, but launching extensive creative programming throughout the agency to inspire creativity and drive transformative impact for its clients.

Through the agency’s “Bend the World” creative ambition and systematized scale, the agency has articulated a distinct creative point of view and lens through which it can define, develop, deliver and measure creativity.

“Bend the World gives us creative benchmarks and a clear vision of us at our best,” said Sweetman.

FleishmanHillard’s quarterly and annual Bend the World Awards internal showcase evaluates the agency’s best creative to continuously raise the bar for great work that drives its clients’ businesses forward.

In 2022, the agency is building out its global Creative studios network by bringing together studio, content and production teams and concept creatives to deliver fully integrated marketing communication campaigns at scale.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE FleishmanHillard Inc.

Firm Earns Honorable Mention with Mastercard for Overall Campaign of the Year

NEW YORK, March 21, 2022 /PRNewswire/ — Leading communications consultancy Ketchum won four PRWeek Awards and three honorable mentions at the 2022 PRWeek Awards ceremony, which took place at Cipriani Wall Street last week in New York. Ketchum won more awards than any other firm, continuing its track record as the most-awarded agency after achieving the same honor at February’s Innovation SABRE Awards.

Ketchum North America President Neera Chaudhary said of the wins: “Being recognized with so many trophies at an award show focused on creative and impact underscores our ability to really move the needle in areas of importance to our clients. I’m incredibly proud that our winning work is centered around campaigns that break new ground in DE&I, influencer analytics and branding in the metaverse – some of the most critical and exciting communications opportunities of our time.”

Ketchum and its clients won awards in the following categories:

BEST IN CREATIVE EXCELLENCE
“True Name”
Mastercard with Ketchum

BEST IN MULTICULTURAL MARKETING
“True Name”
Mastercard with Ketchum

BEST IN FINANCIAL COMMUNICATIONS
“True Name”
Mastercard with Ketchum

BEST IN SOCIAL MEDIA
“Super Wendy’s World”
Wendy’s with Ketchum

The firm also won honorable mentions in the following categories:

CAMPAIGN OF THE YEAR
“True Name”
Mastercard with Ketchum

BEST IN FINANCIAL COMMUNICATIONS
“The Strivers Initiative”
Mastercard with Ketchum

BEST IN DATA INSIGHT
“The Incredible Egg Challenge”
American Egg Board with Ketchum

About Ketchum
The winner of 131 Cannes Lions, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Ketchum

The TBWA collective was recognized in the publication’s prestigious A-List feature for its creative product, new business growth and strong performance

NEW YORK, March 14, 2022 /PRNewswire/ — TBWA\Worldwide was today named 2022 Network of the Year by Ad Age, a global media brand that publishes news, analysis, and data on marketing and media.

TBWA was recognized for its ability to create work that extends beyond traditional advertising, following an exceptionally strong business year across a wide range of global markets and its ability to drive Disruptive, transformative growth for its clients. The publication also highlighted its body of creative work for its creativity and impact, for clients including Apple, McDonald’s, MTN DEW, and Nissan, among others. The Ad Age profile can be viewed HERE.

“Being named Ad Age‘s Network of the Year is a huge honor that speaks to the success of all of our agencies and to the quality of our creative product around the world,” says Troy Ruhanen, CEO, TBWA\Worldwide. “To be recognized as Network of the Year, in a new category in the Ad Age A-List, is particularly rewarding, because it sets the standard and demonstrates the power of the collective and our 10,000+ creative minds who make all of this possible.”

Ruhanen added, “We’re grateful to our clients who entrust us with their brands and partner with us to disrupt again and again.”

“The agencies featured in the Ad Age A-List package showed resilience, the ability to challenge conventions and worked with clients to rethink fundamentals with business transformation strategies,” said Judann Pollack, executive editor of Ad Age. “Above all they proved the market-moving value of the big creative idea. TBWA embodied all of these qualities at global scale, which is why we selected them as our first Network of the Year.”

Last week, the TBWA\ collective earned the #1 spot on Fast Company‘s list of Most Innovative Companies in the Advertising category, appearing on the list for the fourth year in a row. In December, Adweek named TBWA as its 2021 Global Agency of the Year. With the Ad Age Network of the Year title, TBWA has earned a first of its kind trio of industry honors.

Looking to Disrupt? Find us at www.tbwa.com and on LinkedIn.

About TBWA\Worldwide
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek’s 2021 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE TBWA\Worldwide

Leading DE&I efforts across talent, culture, work and CSR for the global commerce agency

DENVER, March 14, 2022 /PRNewswire/ — The Integer Group®, the world’s leading growth company focused on commerce and retail, and a key member of Omnicom Commerce Group (OCG) has promoted Gail Obaseki to Vice President, Head of Diversity, Equality & Inclusion (DE&I). Obaseki joined Integer in November 2020, and in her time with the agency, she has made a significant impact on its DE&I commitments, from improving the Network’s talent demographics and prospective talent pool to introducing new DE&I programs and ensuring DE&I is inherent in all work the agency produces.

In her evolved role, Obaseki will work closely with Integer’s executive leadership team and HR group, continuing to spearhead Integer’s DE&I initiatives and lead the agency’s DE&I Council, which oversees efforts across Recruitment & Hiring, Inspiration & Education, Inclusive Culture, and Community & Partnership. She also will helm the agency’s newly formed DE&I Advisory, specifically committed to ensuring inclusion across all work outputs for clients that directly reach consumers and shoppers in the market and in their communities.

In her new role, Obaseki will also focus on building deeper relationships among Integer’s employees and clients. As a core member of OCG’s DE&I team she will serve as Executive Sponsor of OCG’s Black ERG, including Black employees across the practice area. She will also work with the agency’s DE&I Council to expand Integer’s “Hear Me” Series, which provides space for marginalized voices to come together for meaningful discussions about what affects their communities and families, and how to ally to impact change. With significant participation from across Integer, clients and the wider group, attendees listen and interact to discuss their lived experiences surrounding topics such as learning to negotiate, tone policing, equity and more.

“Since day one, Gail hit the ground running with unmatched passion and dedication. She has introduced fresh ideas and has held us accountable to realize our DE&I goals – not only goals to achieve in the long-term, but she has effected real, impactful change that has become inherent to who we are as an agency and what we do for our clients,” said Ellen Cook, CEO of The Integer Group. “Gail has a nuanced approach of balancing revolution and progressivism with steady and deliberate progress, and this approach has helped Integer realize a true advancement of our DE&I ambition quickly. And her efforts have been recognized by our employees as well as by our clients. We are lucky to have Gail on our team, and we look forward to the impact we will continue to make together.”

For more information about Integer, visit www.integer.com.

About The Integer Group®

We are The Growth Company. 

The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating and sustaining Growth for the brands we work with. We believe in the power of data-driven intelligence to uncover the most rewarding Growth opportunities with our clients and to fuel creativity that delivers results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation. 

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group. Integer also serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 21 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.

www.integer.com 

About Omnicom Commerce Group

The Integer Group® is part of Omnicom Commerce Group (OCG), a global community of four award winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses Haygarth, The Integer Group, TPN and TracyLocke, together employing 1800 people across 23 markets. For more information, visit www.omnicomcommercegroup.com. OCG is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE The Integer Group

DALLAS, March 9, 2022 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the achievement of the Amazon Web Services Data and Analytics Competency. The designation recognizes that Credera has demonstrated success in helping customers evaluate and use modern tools and best practices for collecting, storing, governing, and analyzing data at any scale.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC). Credera houses Omnicom’s Amazon Center of Excellence, enriched by this recent achievement of the Data and Analytics Competency status.

“Achieving the AWS Data and Analytics Competency is a celebration of Credera teams working together with our global clients to deliver innovative data solutions powered by modern AWS engineering,” said Ryan Gross, Credera Partner and Data & Analytics leader.  “We are just getting started, and we’re excited to accelerate our efforts to apply the latest AWS technology to our shared customers’ toughest challenges.”

“Over the past two years, Credera has transformed the way our people and our clients think and work with data,” said James Breeze, Credera Managing Director and UK Cloud Practice leader. “We equip our team members with AWS’ market-leading tools to explore data, uncover patterns, and infuse insights into everything we deliver with our clients.”

Credera has a long history of successfully delivering high-value data platforms to address clients’ complex problems using AWS technology. This Data and Analytics Competency recognizes Credera’s deep data platform experience and highlights the unique value Credera unlocks with clients by applying its rigorous data methodology. Solutions like Credera’s Marketing Analytics Platform drive customer engagement, conversion, and lifetime value by generating and activating real-time data insights.

“Through our Amazon Center of Excellence, Credera blends world-class talent and proven methods for data science, AWS engineering, analytics, and precision marketing,” says Jeff Townes, Credera’s Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. “Our Data and Analytics team continues to innovate to serve our clients together.”

Headquartered in Dallas, today Credera has a team of more than 3,000 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services. Credera is an AWS Advanced Consulting Partner.

ABOUT CREDERA
Credera (credera.com) is a global boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, our over 3,000 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing is a part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ABOUT OMNICOM GROUP
Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Precision Marketing Group

The Disruption Company® ranks No. 1 in the Advertising sector and joins the ranks of Canva, Roblox and SpaceX, and more

NEW YORK, March 8, 2022 /PRNewswire/ — TBWA\Worldwide has been named to Fast Company‘s prestigious annual list of the World’s Most Innovative Companies for 2022, ranking number one in the Advertising sector and marking the fourth year in a row TBWA has been named one of the most innovative companies in the world.

The list honors the businesses making the most profound impact on both industry and culture, ultimately thriving in today’s ever-changing world.

“It’s a tremendous honor to receive recognition for the fourth year in a row as one of Fast Company‘s Most Innovative Companies,” said Troy Ruhanen, CEO, TBWA\Worldwide. “We are thrilled to be number one in the advertising sector. We are especially honored that the editors recognized our ability to use creativity as a catalyst for our clients’ business transformation and our commitment to innovating across the total brand experience, all while creating positive social impact as a global creative collective. Thank you to our people and our clients, as it’s your dedication and partnership that makes this recognition possible.

Fast Company highlighted several notable projects from across the TBWA global collective, including:

• Juniper Park\TBWA’s Signal for Help, a hand gesture created for the Canadian Women’s Foundation that serves as a distress signal for domestic violence. The signal helped to save an abducted teenager’s life after she used it to alert a driver that she needed assistance after learning it on TikTok, where it had been shared millions of times.
• TBWA\Media Arts Lab’s Hollywood in Your Pocket, which enlisted Oscar-winning director Kathryn Bigelow to introduce iPhone 13 Pro’s new cinematic mode by shooting five different genre scenes (romance, war, gangster, space thriller, and Western) in a campaign that extended into an interactive digital experience.
• TBWA sibling agency Lucky Generals created one of the best ads of the 2021 Super Bowl to show off Amazon’s new Alexa, putting the virtual assistant in giving her the only body that could possibly compare—Michael B. Jordan’s—on the world’s biggest media stage.

The MIC list is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

“The world’s most innovative companies play an essential role in addressing the most pressing issues facing society, whether they’re fighting climate change by spurring decarbonization efforts, ameliorating the strain on supply chains, or helping us reconnect with one another over shared passions,” said Fast Company Deputy Editor David Lidsky.

For the second year in a row, to coincide with the issue launch, Fast Company will host its Most Innovative Companies Summit on April 26–27. The virtual, multi-day summit celebrates the Most Innovative Companies in business, and provides an early look at major business trends and an inside look at what it takes to innovate in 2022. Fast Company‘s Most Innovative Companies issue (March/April 2022) is available online here, as well as in-app form via iTunes, and on newsstands beginning March 15. The hashtag is #FCMostInnovative.

About TBWA\Worldwide
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek’s 2021 and 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).

About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

SOURCE TBWA\Worldwide

NEW YORK, March 1, 2022 /PRNewswire/ — Omnicom Public Relations Group (OPRG), a division of Omnicom Group’s Communications Consultancy Network (NYSE: OMC), today announced that Chief Innovation Officer Erin Lanuti was chosen as one of the 25 most influential people in communications technology by PRWeek.

Lanuti is responsible for the global vision and oversight surrounding data, technology and innovation across Omnicom’s 15 public relations agencies (including Ketchum, FleishmanHillard, Porter Novelli and Marina Maher Communications) – the largest body of communications professionals in the world.

Lanuti was selected as part of the 2022 Dashboard 25 class for being the visionary behind the award-winning omniearnedID™(OEID), the first analytics platform to validate the impact of communications on business outcomes, consumer behaviors and brand reputation. Less than a year after launch, this patent-pending approach is now in use at a range of Fortune 500 clients. Most recently omniearnedID won the Innovation SABRE – North America awards for Best in Marketing Technology and Best in Measurement, Post-Campaign Analysis for Ketchum’s use of omniearnedID for the American Egg Board to measure return on influence.  

Of Lanuti’s award, PRWeek judges commented: “A veteran in the commstech space, it’s no surprise Erin Lanuti’s latest project is the most expansive application of data to communications yet. The visionary behind Omnicom’s omniearnedID platform, Lanuti understands the impact of communications on business outcomes.”

Chris Foster, CEO of OPRG, said, “Erin’s drive and vision have propelled her from account executive to start-up founder to her role today as the first chief innovation officer at the world’s largest PR agency holding company. She is integral to furthering the vision of making OPRG the most data-driven agency network in the world and infusing omniearnedID into the analytical DNA of every consultant across our agency network.”

Launched in 2020, PRWeek‘s Dashboard 25 is a prestigious annual list of the primary movers, shakers and innovators in the comms tech space. It celebrates visionaries and risk-takers driving the PR industry forward, from media monitoring services, newswires, private equity, social media management, in-house client teams and PR agencies.

“Erin’s passion, tenacity and deep comms knowledge, along with her vision, have helped her in working with Omnicom’s Annalect to create OEID. OEID is the first analytics platform to validate the impact of comms on business outcomes, consumer behavior and reputation. She is one of the instigators of the massive transformation happening at OPRG,” said Jonathan Nelson, CEO of Omnicom Digital.

Lanuti is a member of the Fast Company Executive Board and the women’s network chief and an active mentor and presenter at conferences and universities.  

For more information about omniearnedID, visit www.omnicomprgroup.com/omniearnedID.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Public Relations Group

Christine Lane, Melissa Hochman, and Rock Darlington join the cross-network team

NEW YORK, Feb. 28, 2022 /PRNewswire/ — DDB North America announced today that the network has strengthened its innovation and experience offering with three senior hires; Head of Experience Christine Lane, Group Director, Experience Melissa Hochman, and Group Executive Producer, Experience Rock Darlington. Reporting into DDB North America’s Chief Integration Officer Lucia Grillo, all three bring creative curiosity and an exceptional dedication to craft that will push DDB North America’s commitment to work beyond the traditional.

Grillo, who joined the regional leadership team last June, has been tasked with evolving DDB’s creative product to be more insight-driven and immersive, delivering platform ideas, with content and executions in more spaces and places.

Grillo said: “DDB North America has been on a journey of creative product transformation over the past year, beginning with the arrival of our CEO and President, Justin Thomas-Copeland and his vision for the agency as a future-forward integrated creative powerhouse. I’m so excited we are taking another step in our journey, as we continue to expand and invest in experience and innovation. Christine, Melissa, and Rock are some of the best at what they do, and we are thrilled to have them at DDB.”

Christine Lane joins DDB North America as Head of Experience. Lane comes to DDB with an impressive resume, with the last six years spent at McCann as SVP, Executive Director of Innovation. There she was responsible for some of the agency’s best-known non-traditional work, including award-winning “Fearless Girl,” a bronze statue of a young girl, installed on the eve of International Women’s Day, to stare down Wall Street.  A true innovator, Lane has dedicated her career to architecting world-class production teams from the ground up to create works for clients such as AT&T, GE, Mastercard, National Geographic, Pfizer, Reckitt and Verizon. In 2018, she was named to Adweek’s Creative 100, a list of gifted professionals who inspire current and future generations with their work and their passion for creativity. Lane will work with teams across DDB North America to drive ideation and lead education and awareness of the latest platform innovation and technology.

Lane said: “I’m at my best when inventing new, unexpected forms of experience, and I feel so at home with the entrepreneurial spirit and way of thinking at DDB. There is a lot to be said for the openness, desire, and drive that DDB has and is putting towards working differently. I’m looking forward to surrounding myself with extremely talented people and matching their creativity with how we can best serve the consumer in order to make the creative output even stronger.”

Partnering with Lane to drive education and serve as a liaison for the social and digital space to bring the best of what the innovation world has to offer is Melissa Hochman. A multidisciplinary strategist by trade, Hochman will help drive digital strategies for experience and social as DDB North America’s Group Director, Experience. She’s worked on a variety of clients including P&G, IBM, Campbell’s Snack Brands, National Down Syndrome Society, and Pizza Hut. Hochman began her 10-year career in media, moved to digital strategy at Ogilvy and most recently, held the role of VP, Digital Strategy at Saatchi & Saatchi. She is fascinated with what makes a consumer’s mind tick and pairing that with knowledge of media behaviors to solve the business challenge at hand.

Hochman said: “There is incredibly strong creative DNA in the DDB brand. The culture feels collaborative and intentionally entrepreneurial which is key to making fully-integrated work. There isn’t a formula for creativity, but DDB is reimagining what it looks like to operationalize and enable it, from the client brief to how it shows up in the world. I am excited to collaborate with Lucia, Christine and Rock as a cross-network team. Plus, I have an absolute crush on DDB’s groundbreaking work for Skittles.” 

Rock Darlington brings over 17 years of award-winning digital production experience to his role as Group Executive Producer, Experience. He hails from Leo Burnett, where he spent over 12 years leading and executing all forms of integrated production. Darlington worked on a number of different projects while at Leo Burnett, but cites using AI to help take bias out of hunger for client Feeding America as a career highlight. Prior to Leo Burnett, Darlington spent time as a Producer at Domani Studios, Draft FCB, and Pixel. At DDB, Darlington will work closely with teams across the North America network to vet ideas outside of traditional content and will be a key partner to make the work even better, faster, and smarter.

Darlington said: “I’ve always been jealous of the type of work DDB is doing. Unexpected projects, like a Skittles Broadway Show and Miller Lite’s Cantroller, are the kinds of work consumers really enjoy when engaging with brands. I can’t wait to dive in with the teams and continue to find new, interesting avenues to connect brands to their consumer and to help inspire this kind of out-of-the-box thinking.”

DDB North America CEO and President Justin Thomas-Copeland said: “We are strategically strengthening our experience and innovation capabilities and Christine, Melissa, and Rock are all exceptional hires, at the top of their fields, who live and breathe our Unexpected Works philosophy. They will be instrumental to our creative product transformation in taking the briefs to new heights! I cannot wait to see what is to come! “

ABOUT DDB WORLDWIDE    
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of over 10,000 employees across 149 offices in over 63 countries, with its flagship office in New York, NY. 

ABOUT OMNICOM 
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected]

SOURCE DDB North America