TMA Super Poll Reveals Viewers’ Preferences For Ads In The Big Game Posted on October 25, 2021October 25, 2021 by Amanda Granath Celebrities, Laughs and Surprises Top The List Don’t Make Them Work For It DALLAS, Oct. 25, 2021 /PRNewswire/ — TMA (The Marketing Arm), the Dallas-based creative agency and one of the largest buyers of celebrity talent for Big Game ads, has launched the first annual TMA Super Poll. The poll, which assesses consumers’ preferences towards advertising in the Big Game, was conducted in August 2021 among a representative sample of 1,000 respondents across geographies, ages, genders, ethnicities and generations (e.g. Gen Z, Millennials, Gen X). “With more than 90% of the commercial time already sold, many advertisers are now moving forward to produce this year’s crop of Big Game ads. As an agency that creates cultural resonance for brands, we wanted to know what viewers might be thinking, so we could counsel those clients and marketers who plan to advertise in this year’s game, accordingly,” said Megan McMahon, SVP of Celebrity & Influencer at TMA. As an agency that creates cultural resonance for brands, we wanted to know what viewers might be thinkingTweet this Following is a summary of the survey’s key findings: The Big Game appears to represent a prime opportunity for marketing to women. Almost as many people watch it for the commercials (43%) as for the game (57%). However, women are far more likely to watch it for the ads (60%).The strategy of employing celebrities in Big Game ads works. More than half of all viewers prefer Big Game commercials with celebrities (54%). The preference is even greater among Black (68%) and Hispanic (62%) viewers.Pre-releasing ads before the game seems at odds with viewers’ preferences. An overwhelming majority (89%) would prefer to see a Big Game ad for the first time during the game.People are looking for escapism. Nearly all viewers want Big Game ads to make them laugh (97%). Related to this, the majority (71%) would prefer that advertisers stay away from political messages.Don’t make viewers work. Contrary to the trend toward interactive ads, most viewers (70%) would prefer not to interact with ads or be called upon to take an action (e.g., post, vote, etc.)A long-standing presence in the Big Game pays off for brands. Consistent Big Game advertisers, such as Budweiser, Pepsi, Coca-Cola and Doritos, are the brands viewers most look forward to seeing in the game.The celebrities viewers most want to see in Big Game ads are Hollywood heavyweights with a robust social media presence. Dwayne “The Rock” Johnson tops this list by a wide margin. Kevin Hart and Drake score well among Black viewers.CELEBRITIES VIEWERS MOST WANT TO SEE IN A BIG GAME AD #1 Dwayne Johnson#2 Jennifer Lopez#2 Lady Gaga#4 Kevin Hart#5 Taylor Swift#6 Drake #6 Britney Spears#8 Ryan ReynoldsCelebrities with a background in music are more likely to be remembered. Beyonce, Michael Jackson, Britney Spears, Cardi B and Jennifer Lopez are among the top 10, with Beyonce in the top spot. CELEBRITIES VIEWERS MOST REMEMBER IN A BIG GAME AD#1 Beyoncé#2 Ashton Kutcher#2 Matthew McConaughey#4 Britney Spears#4 Michael Jackson#4 Betty White#7 Cardi B#8 Peyton Manning#9 Dwayne Johnson#10 Jennifer Lopez#10 Tom BradyTom Brady is by far the most popular Big Game quarterback. Aaron Rodgers and Patrick Mahomes are the only other active QBs in the top ranks.FAVORITE BIG GAME QUARTERBACKS#1 Tom Brady#2 Peyton Manning#3 Joe Montana#4 Brett Favre#5 Aaron Rodgers#5 Drew Brees#7 Patrick Mahomes#8 John Elway For a complete copy of the TMA Super Poll, contact Jean Scheidnes at [email protected]. ABOUT TMATMA (www.themarketingarm.com) is a dynamic creative agency of experts in creating cultural resonance for brands. TMA offers a full suite of essential services including strategy and execution across sports and entertainment, experience, celebrity and influencer, digital and social, shopper and promotion, and content production. Dallas-based TMA is a unit of Omnicom Group Inc. (NYSE: OMC, www.omnicomgroup.com) and is staffed around the globe. SOURCE The Marketing Arm
New Data Exposes Reputational Chasm Between Love for Technology Products and Growing Concern About Technology Business Practices Posted on October 25, 2021October 25, 2021 by Amanda Granath Ketchum Study: 87% of Enterprise IT Buyers Say They Consider a Brand’s Commitment to Ethical Use During Purchase NEW YORK and SAN FRANCISCO, Oct. 25, 2021 /PRNewswire/ — While technology was pivotal in making commerce possible and fueling key elements of people’s lives during the COVID lockdown, the reputation of technology companies did not see a boost. A new study exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers. Three-quarters (74%) of the general public say they like having technology in their life but distrust big tech companies. Among enterprise IT B2B buyers, a company’s commitment to ensuring ethical use of technology makes nearly 9 in 10 (87%) more likely to purchase their products. The Ketchum 2021 Social Permission and Technology Study, the third conducted by global communications consultancy Ketchum, revealed serious challenges for the tech industry in a comprehensive look at enterprise IT buyers and business leaders, employees, consumers and society. In addition to ethical use of technology, enterprise IT buyers and business leaders say reputational elements such as commitment to data privacy (86%) and support for eco-friendly product lifecycles, such as product trade-ins (83%), rank very high in their purchase considerations. “B2B companies operate within a broad, highly connected ecosystem that is greatly affected by consumer and public perceptions – B2B is really B2B2C,” said Melissa Kinch, managing director and portfolio leader, Technology and Food, Agriculture & Ingredients, at Ketchum. “If you are a B2B tech brand, understand that your customers’ decision-making is affected by how consumers view your company and its values. You aren’t selling in a B2B bubble. Making a commitment to ethical use of technology and data privacy – and backing that with actions – is critical.” Hiring managers take note: more than half (56%) of employed Techruptors – a group Ketchum identifies as influential technophiles who tend to be leading indicators when it comes to tech trends and changing perceptions – say they have considered leaving their job because their company is not committed to the ethical use of technology. But there is a bright spot: the growing scrutiny of tech companies means that business leaders and IT decision makers also notice positive actions by tech brands. According to the survey, 75% of B2B leaders have noticed tech companies promoting STEM programs for students, and a similar percentage (76%) have noticed tech companies promoting STEM upskilling/reskilling programs for adults. Like the Tech, but Distrust the Big Tech Companies The data shows that 72% of B2B leaders say they like having technology in their life but distrust big tech companies, similar to 74% of the general public. When asked who is most responsible for ensuring tech is used ethically, 45% of B2B leaders say it’s the companies that provide the underlying technology – more than double the number (22%) who believe it’s the companies that sell end products or services using the technology. “Despite tech’s role in solving problems large and small during the pandemic, both consumers and enterprise buyers say they like the products but not so much the companies who make them. What we’re seeing isn’t a reputational gap – it’s a chasm,” said Lisa Sullivan, managing director, Technology, at Ketchum. “As one of the most powerful and influential industries in the world, tech now shoulders the blame for many of our societal ills. Brands whose actions clearly align with their stated values have a real opportunity to rise above the current mistrust and build incredible brand equity across all their stakeholder audiences.” Americans Grow Concerned About Tech’s Impact on Mental Well-being Roughly half of Americans(49%) say they are worried the use of technology is impacting their mental state and 42% say they feel worse about technology’s involvement in their lives since the pandemic began. Techruptorsand B2B leaders are even more likely to feel the negative impacts from tech: 60% of Techruptors and 57% of B2B leaders worry it’s affecting their mental state and nearly half (48% of Techruptors, 46% of B2B leaders) feel worse about tech since COVID began. Gamers – a group that embraces technology willingly – are the most concerned, with 64% saying they are worried about the use of technology impacting their mental state. “The pandemic is showing us that people’s capacity for using technology in work and daily life is not infinite,” said Sullivan. “The burnout that arose is an indicator of how a tech brand’s key audiences — business decision makers and Techruptors – will react long-term as technology becomes increasingly pervasive. Our industry needs to look around corners on topics such as mental health impact.” Blaming Tech for Society’s Problems? Gender Concerns, Digital Chasm and Political Division Are Top of Mind The tech industry’s issues with gender inequality have been widely publicized. However, those workplace issues might just be the most visible signs of a much deeper problem about women and their general feelings toward technology. The study found that women tend to be much less enamored with technology than men, with one-third (33%) saying they are not glad they were born in a time where we have a lot of technology, compared to just 1 in 5 men (20%). In addition, women (54%) are significantly less likely than men (70%) to say they are comfortable with how technology companies handle their personal data, and fewer women than men (52% vs. 63%) trust tech companies will handle data ethically. The study also suggests that thedigital divide is becoming a chasm, with digital technology actively fueling social, political and economic divisions. Three-quarters (76%) of Techruptors, 82% of B2B leaders and 70% of the general public agree tech companies are helping bridge the digital divide during the pandemic, but they expect tech companies to do even more. Those surveyed say it’s not just that tech companies aren’t doing enough to address the problems they are creating; in some cases, they are actively and knowingly making things worse. For example (see full report for general public and business decision makers’ results): 76% of Techruptors and 75% of IT decision makers believe social media has fueled the anti-vaccine movement 74% of Techruptors and 74% of IT decision makers believe Big Tech has fueled political division in the past year 65% of Techruptors and 69% of IT decision makers believe the tech industry is driving income inequality One in three people (33%) believe technology played a negative role in the 2020 U.S. presidential electionOne in four people (26%) believe technology has played a negative role in the social justice movement About the Ketchum 2021 Social Permission and Technology StudyKetchum’s Analytics team conducted the third Ketchum Social Permission and Technology Study, an online survey of 2,000 total respondents, between July 19 and July 23, 2021. This includes 1,000 adults age 18+ in the United States, nationally representative of the U.S. population as it relates to age, gender, region and race/ethnicity, as well as 1,000 adults who qualify as business leaders and/or IT decision makers. The margins of error for the consumer sample and the B2B sample are both +/-3 percentage points at the 95% confidence level. Smaller subgroups will have larger error margins. Download the full report at ketchum.com/Techruptor. About KetchumThe winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc.Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
Eddi Yang Returns to Ketchum as Chief Client and Operating Officer for Mainland China Posted on October 21, 2021October 21, 2021 by Amanda Granath SHANGHAI, Oct. 21, 2021 /PRNewswire/ — Leading global communications consultancy Ketchumtoday announced the appointment of Eddi Yang as chief client and operating officer, China. Yang, a respected senior leader with more than 20 years of marketing and communications experience, rejoins Ketchum with responsibility for business growth, client relationships and talent development. “Eddi’s return to Ketchum is a reflection of our significant evolution to a digital-first consultancy that was designed for the modern communications environment in China,” said Prince Zhang, CEO, Greater China, Ketchum. “She’s well recognized as a passionate, integrated marketer and communicator, and her proven leadership abilities in this innovative, fast-paced market will help propel forward our ability to deliver high-impact creative work that leads to meaningful sales results for our clients.” Yang joins Ketchum from MSL China’s Beijing office, where she was responsible for driving business growth, providing strategic counsel to global clients, and leading employee engagement and talent retention. She is a veteran of both client- and agency-side marketing and communications teams, with comprehensive knowledge and skills across consumer marketing, digital marketing, e-commerce, corporate and brand communications, issues management and corporate social responsibility. This is Yang’s second tour at Ketchum, having served as general manager of Ketchum’s Guangzhou office from 2003 to 2009. Yang said, “I am honored to come back home to Ketchum at this exciting time in our history. The depth and expertise of our talent in the region have made Ketchum one of the top global communications consultancies in China. I look forward to working with both employees and clients to continue to grow our reputation in the region as the go-to for a digital-first, integrated communications and marketing team that delivers measurable results for its clients.” About KetchumThe winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc.Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Ketchum
Omnicom Group Reports Third Quarter 2021 Results Posted on October 19, 2021October 20, 2021 by Amanda Granath Revenue of $3,435.0 million increased 7.1%, with organic growth of 11.5% Operating profit of $541.6 million increased 8.0% Operating profit margin of 15.8% Net income of $355.6 million increased 13.5% Diluted earnings per share of $1.65 increased 13.8% NEW YORK, Oct. 19, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced results for the quarter ended September 30, 2021. “Robust organic revenue growth of 11.5% drove improvement in all of our key financial measures – with a notable jump in CRM Precision Marketing from our digital transformation work,” said John Wren, Chairman and Chief Executive Officer of Omnicom Group Inc. “Our powerful and differentiated offering, which is tailored to our clients’ needs and is comprised of best-in-class talent, creativity, operating systems and technologies such as Omni, enables us to consistently orchestrate better outcomes for clients and win new business. It is a formula that delivered for us in the third quarter, and will drive our ability to meet our clients’ growing demands in an increasingly complex marketing landscape.” (Dollars in Millions, except per share amounts) Three Months Ended September 30 Nine Months Ended September 30 2021 2020 2021 2020 Revenue $3,435.0 $3,206.5 $10,433.6 $9,414.1 Operating Profit(1) 541.6 501.4 1,575.4 984.1 Operating Profit Margin 15.8 % 15.6 % 15.1 % 10.5 % Net Income(2) 355.6 313.3 991.6 547.3 Net Income per Share – Diluted(2) $1.65 $1.45 $4.58 $2.53 EBITA(3) 560.3 521.6 1,635.2 1,046.5 (1) 2020 results include a reduction in salary and service costs of $68.7 million and $117.8 million for the three and nine months ended September 30, 2020, respectively, related to reimbursements and tax credits from governmental pandemic relief programs in several countries (2) Net Income and Net Income per Share are for Omnicom Group Inc. (3) See Reconciliation of Non-GAAP Financial Measures Third Quarter 2021 Results RevenuesOmnicom’s worldwide revenue in the third quarter of 2021 continued to improve from the negative effects of the COVID-19 pandemic and increased 7.1% to $3,435.0 million from $3,206.5 million in the third quarter of 2020. The components of the change in revenue included an increase in revenue from the positive impact of foreign currency translation of 1.6%, a decrease in acquisition revenue, net of disposition revenue, of 5.9% and an increase in revenue from organic growth of 11.5%. Organic growth in the third quarter of 2021 compared to the third quarter of 2020 increased across all of our fundamental disciplines. The percentage increases were as follows: 8.6% for Advertising, 24.3% for CRM Precision Marketing, 18.0% for CRM Commerce and Brand Consulting, 49.9% for CRM Experiential, 8.3% for CRM Execution & Support, 10.5% for Public Relations and 6.6% for Healthcare. Across all of our regional markets, organic growth in the third quarter of 2021 compared to the third quarter of 2020 was as follows: 7.7% for the United States, 20.2% for Other North America, 11.4% for the United Kingdom, 14.9% for the Euro Markets & Other Europe, 19.6% for Asia Pacific, 15.9% for Latin America and 24.3% for the Middle East & Africa. ExpensesOperating expenses increased $188.3 million, or 7.0%, to $2,893.4 million compared to the third quarter of 2020. Salary and service costs, which tend to fluctuate with changes in revenue, increased $174.7 million, or 7.6%, to $2,461.8 millioncompared to the third quarter of 2020, reflecting an increase in salary and related service costs of $229.2 million and a decrease in third-party service costs of $54.5 million. The increase in salary and related service costs resulted primarily from the increase in organic revenue, as well as the strengthening of most foreign currencies against the U.S. Dollar, especially the British Pound and Euro. The prior year period reflects a reduction in salary and service costs of $68.7 million related to reimbursements and tax credits from governmental programs in several countries. Third-party service costs, which fluctuate with changes in revenue, decreased during the quarter due to our net disposition activity, primarily related to the disposition of ICON, partially offset by the organic growth in revenue as well as the effects of foreign currency exchange rate changes. Occupancy and other costs, which are less directly linked to changes in revenue than salary and service costs, increased $12.4 million, or 4.5%, to $285.5 million compared to the third quarter of 2020, due to the strengthening of most foreign currencies against the U.S. Dollar. SG&A expenses increased $4.8 million, or 5.3%, to $95.0 million compared to the third quarter of 2020, due to increases in most categories. Operating ProfitOperating profit increased $40.2 million, or 8.0%, to $541.6 million compared to the third quarter of 2020. Our operating margin for the third quarter of 2021 increased to 15.8% compared to 15.6% for the third quarter of 2020. Interest ExpenseNet interest expense decreased $4.8 million, or 9.9%, to $43.7 million compared to the third quarter of 2020. Interest expense on debt in the third quarter of 2021 decreased $3.8 million to $44.8 million primarily as a result of the benefit from the early redemption in May 2021 of all the outstanding $1.250 billion principal amount of 3.625% Senior Notes due 2022, which was partially offset by the issuance of $800 million of 2.60% Senior Notes due 2031. Income TaxesOur effective tax rate of 24.1% decreased from 26.7% in the third quarter of 2020. In the third quarter of 2021, income tax expense was reduced by approximately $11.7 million primarily from the favorable settlements of uncertain tax positions in certain jurisdictions. Net Income – Omnicom Group Inc.Net income – Omnicom Group Inc. for the third quarter of 2021 increased $42.3 million or 13.5%, to $355.6 millioncompared to the third quarter of 2020. Diluted net income per share was $1.65 per share compared to $1.45 per share in the third quarter of 2020. EBITAEBITA increased $38.7 million, or 7.4%, to $560.3 million compared to the third quarter of 2020. Our EBITA margin was unchanged at 16.3% compared to the third quarter of 2020. COVID-19 Business UpdateAs the impact of the COVID-19 pandemic on the global economy continues to moderate, we experienced an improvement in our business in the third quarter of 2021 as compared to the third quarter of 2020. The increase in revenue primarily reflects increased client spending in all our disciplines and across all our geographic areas compared to the prior year period and the strengthening of most foreign currencies, primarily the British Pound and the Euro, against the U.S. Dollar. The increase in revenue period-over-period was partially offset by a reduction in acquisition revenue, net of disposition revenue reflecting the sale of our wholly owned subsidiary, ICON International, a specialty media business, in the second quarter of 2021. Global economic conditions may continue to be volatile as long as the COVID-19 pandemic remains a public health threat, which could negatively impact our clients’ spending plans. We expect global economic performance and the performance of our businesses to vary by geography and discipline until the impact of the COVID-19 pandemic on the global economy subsides. Definitions – Components of Revenue ChangeWe use certain terms in describing the components of the change in revenue above. Foreign exchange rate impact: calculated by translating the current period’s local currency revenue using the prior period average exchange rates to derive current period constant currency revenue. The foreign exchange rate impact is the difference between the current period revenue in U.S. Dollars and the current period constant currency revenue. Acquisition revenue, net of disposition revenue: Acquisition revenue is calculated as if the acquisition occurred twelve months prior to the acquisition date by aggregating the comparable prior period revenue of acquisitions through the acquisition date. As a result, acquisition revenue excludes the positive or negative difference between our current period revenue subsequent to the acquisition date and the comparable prior period revenue and the positive or negative growth after the acquisition date is attributed to organic growth. Disposition revenue is calculated as if the disposition occurred twelve months prior to the disposition date by aggregating the comparable prior period revenue of disposals through the disposition date. The acquisition revenue and disposition revenue amounts are netted in the description above. Organic growth: calculated by subtracting the foreign exchange rate impact component and the acquisition revenue, net of disposition revenue component from total revenue growth. Revenue by DisciplineEffective January 1, 2021, we realigned the classification of certain services primarily within our CRM Consumer Experience discipline. As a result, our CRM discipline is now grouped into four categories: CRM Precision Marketing, which includes our precision marketing and digital/direct marketing agencies; CRM Commerce and Brand Consulting that is primarily comprised of Omnicom Commerce Group, including our shopper marketing businesses, and Omnicom Brand Consulting agencies; CRM Experiential, which includes our experiential marketing agencies and events businesses; and CRM Execution & Support, which includes field marketing, merchandising and point of sale, as well as other specialized marketing and custom communications services. Conference CallOmnicom will host a conference call to review the third quarter 2021 financial results on Tuesday, October 19, 2021 at 4:30 p.m. EDT. Participants can listen to the conference call by dialing (844) 291-6362 (domestic) or (234) 720-6995 (international), along with access code 1468163. The call will also be simulcast and archived on our website at: https://investor.omnicomgroup.com/investor-relations/news-events-and-filings. Corporate ResponsibilityAt Omnicom, we are committed to promoting responsible practices and making positive contributions to society around the globe. We invite you to explore our website (csr.omnicomgroup.com) for highlights of our progress across the four areas on which we focus: Community, People, Environment and Governance. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. Non-GAAP Financial MeasuresWe use certain non-GAAP financial measures in describing our performance. We use EBITA (defined as earnings before interest, taxes and amortization of intangible assets) and EBITA Margin (defined as EBITA divided by revenue) as additional operating performance measures, which exclude the non-cash amortization expense of intangible assets (primarily consisting of amortization of intangible assets arising from acquisitions). Accordingly, we believe EBITA and EBITA Margin are useful measures for investors to evaluate the performance of our business. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with U.S. GAAP. Non-GAAP financial measures reported by us may not be comparable to similarly titled amounts reported by other companies. Forward-looking StatementsCertain statements in this press release including those related to COVID-19 constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, based on current beliefs of the Company’s management as well as assumptions made by, and information currently available to, the Company’s management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “should,” “would,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. Forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. You should carefully consider this and the other risks and uncertainties that may affect the Company’s business, including those described in Item 1A, “Risk Factors” and Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our most recent Annual Report on Form 10-K and other documents filed from time to time with the Securities and Exchange Commission. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. Omnicom Group Inc. Consolidated Statements of Income Three Months Ended September 30 (Unaudited) (Dollars in Millions, Except Per Share Data) 2021 2020(a) Revenue $3,435.0 $3,206.5 Operating Expenses: Salary and service costs $2,461.8 $ 2,287.1 Occupancy and other costs 285.5 273.1 Costs of services 2,747.3 2,560.2 Selling, general and administrative expenses 95.0 90.2 Depreciation and amortization 51.1 54.7 2,893.4 2,705.1 Operating Profit 541.6 501.4 Interest Expense 50.7 54.4 Interest Income 7.0 5.9 Income Before Income Taxes 497.9 452.9 Income Tax Expense 120.0 120.9 Income From Equity Method Investments 2.2 2.9 Net Income 380.1 334.9 Net Income Attributed To Noncontrolling Interests 24.5 21.6 Net Income – Omnicom Group Inc. $355.6 $313.3 Net Income Per Share – Omnicom Group Inc. Basic $1.66 $1.45 Diluted $1.65 $1.45 Weighted average shares (in millions) Basic 214.0 215.4 Diluted 215.4 215.8 Dividends Declared Per Common Share $0.70 $0.65 (a) Salary and service costs for the three months ended September 30, 2020 includes the reduction of $68.7 million in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations. Omnicom Group Inc. Consolidated Statements of Income Nine Months Ended September 30 (Unaudited) (Dollars in Millions, Except Per Share Data) 2021(a) 2020(b)(c) Revenue $10,433.6 $9,414.1 Operating Expenses: Salary and service costs $7,609.9 $ 6,851.5 Occupancy and other costs 871.0 872.6 Gain on disposition of subsidiary (50.5) — COVID-19 repositioning costs — 277.9 Costs of services 8,430.4 8,002.0 Selling, general and administrative expenses 269.9 259.2 Depreciation and amortization 157.9 168.8 8,858.2 8,430.0 Operating Profit 1,575.4 984.1 Interest Expense 184.8 166.6 Interest Income 20.1 25.1 Income Before Income Taxes 1,410.7 842.6 Income Tax Expense 355.1 240.2 Income (Loss) From Equity Method Investments 2.1 (10.1) Net Income 1,057.7 592.3 Net Income Attributed To Noncontrolling Interests 66.1 45.0 Net Income – Omnicom Group Inc. $991.6 $547.3 Net Income Per Share – Omnicom Group Inc. Basic $4.61 $2.54 Diluted $4.58 $2.53 Weighted average shares (in millions) Basic 215.0 215.6 Diluted 216.4 216.2 Dividends Declared Per Common Share $2.10 $1.95 (a) During the second quarter of 2021, we recorded a gain on the disposition of subsidiaries, which increased Operating Profit and Net Income – Omnicom Group Inc. by $50.5 million for the nine months ended September 30, 2021. Additionally, Net Interest Expense during the second quarter of 2021 included a $26.6 million charge related to the early extinguishment of our 2022 Senior Notes, which decreased Net Income – Omnicom Group Inc. by $19.5 million for the nine months ended September 30, 2021. The net impact of these items increased Earnings per Share – Diluted by $0.14 per share for the nine months ended September 30, 2021. (b) During the second quarter of 2020, we recorded expenses for certain repositioning actions related to the realignment of our businesses in reaction to the COVID-19 pandemic. The impact of these items decreased Operating Profit by $277.9 million, Net Income – Omnicom Group Inc. by $223.1 million and Earnings per Share – Diluted by $1.03 per share for the nine months ended September 30, 2020. (c) Salary and service costs for the nine months ended September 30, 2020 includes the reduction of $117.8 million in operating expenses related to reimbursements and tax credits under government programs in several countries where we have operations. Omnicom Group Inc. Detail of Operating Expenses Three Months Ended September 30 (Unaudited) (Dollars in Millions) 2021 2020 Operating Expenses: Salary and service costs Salary and related service costs $1,730.3 $1,501.1 Third-party service costs 731.5 786.0 Occupancy and other costs 285.5 273.1 Costs of services 2,747.3 2,560.2 Selling, general and administrative expenses 95.0 90.2 Depreciation and amortization 51.1 54.7 Total Operating Expenses $2,893.4 $2,705.1 Omnicom Group Inc. Detail of Operating Expenses Nine Months Ended September 30 (Unaudited) (Dollars in Millions) 2021 2020 Operating Expenses: Salary and service costs Salary and related service costs $5,101.2 $4,568.2 Third-party service costs 2,508.7 2,283.3 Occupancy and other costs 871.0 872.6 Gain on disposition of subsidiary (50.5) — COVID-19 repositioning costs — 277.9 Costs of services 8,430.4 8,002.0 Selling, general and administrative expenses 269.9 259.2 Depreciation and amortization 157.9 168.8 Total Operating Expenses $8,858.2 $8,430.0 Omnicom Group Inc. Reconciliation of Non-GAAP Financial Measures – EBITA Three Months Ended September 30 (Unaudited) (Dollars in Millions) 2021 2020 Net Income – Omnicom Group Inc. $355.6 $313.3 Net Income Attributed To Noncontrolling Interests 24.5 21.6 Net Income 380.1 334.9 Income From Equity Method Investments 2.2 2.9 Income Tax Expense 120.0 120.9 Income Before Income Taxes 497.9 452.9 Interest Income 7.0 5.9 Interest Expense 50.7 54.4 Operating Profit 541.6 501.4 Add back: Amortization of intangible assets 18.7 20.2 Earnings before interest, taxes and amortization of intangible assets (“EBITA”) $560.3 $521.6 Revenue $3,435.0 $3,206.5 EBITA $560.3 $521.6 EBITA Margin % 16.3 % 16.3 % The above table reconciles the U.S. GAAP financial measure of Net Income – Omnicom Group Inc. to EBITA (defined as earnings before interest, taxes and amortization of intangible assets) and EBITA Margin (defined as EBITA divided by revenue) for the periods presented. We use EBITA and EBITA Margin as additional operating performance measures, which exclude the non-cash amortization expense of intangible assets (primarily consisting of amortization of intangible assets arising from acquisitions). Accordingly, we believe EBITA and EBITA Margin are useful measures for investors to evaluate the performance of our business. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with U.S. GAAP. Non-GAAP financial measures reported by us may not be comparable to similarly titled amounts reported by other companies. Omnicom Group Inc. Reconciliation of Non-GAAP Financial Measures – EBITA Nine Months Ended September 30 (Unaudited) (Dollars in Millions) 2021 2020 Net Income – Omnicom Group Inc. $991.6 $547.3 Net Income Attributed To Noncontrolling Interests 66.1 45.0 Net Income 1,057.7 592.3 Income (Loss) From Equity Method Investments 2.1 (10.1) Income Tax Expense 355.1 240.2 Income Before Income Taxes 1,410.7 842.6 Interest Income 20.1 25.1 Interest Expense 184.8 166.6 Operating Profit 1,575.4 984.1 Add back: Amortization of intangible assets 59.8 62.4 Earnings before interest, taxes and amortization of intangible assets (“EBITA”) $1,635.2 $1,046.5 Revenue $10,433.6 $9,414.1 EBITA $1,635.2 $1,046.5 EBITA Margin % 15.7 % 11.1 % The above table reconciles the U.S. GAAP financial measure of Net Income – Omnicom Group Inc. to EBITA (defined as earnings before interest, taxes and amortization of intangible assets) and EBITA Margin (defined as EBITA divided by revenue) for the periods presented. We use EBITA and EBITA Margin as additional operating performance measures, which exclude the non-cash amortization expense of intangible assets (primarily consisting of amortization of intangible assets arising from acquisitions). Accordingly, we believe EBITA and EBITA Margin are useful measures for investors to evaluate the performance of our business. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information presented in compliance with U.S. GAAP. Non-GAAP financial measures reported by us may not be comparable to similarly titled amounts reported by other companies. Omnicom Group Inc. Revenue by Discipline Three & Nine Months Ended September 30 (Unaudited) (Dollars in Millions) Three Months Ended September 30 Nine Months Ended September 30 2021 2020 2021 2020 Advertising $1,820.6 $1,827.6 $5,838.8 $5,291.0 CRM Precision Marketing 309.4 237.1 872.4 683.1 CRM Commerce and Brand Consulting 231.3 194.2 667.4 602.8 CRM Experiential 132.7 88.1 345.1 297.9 CRM Execution & Support 258.8 235.5 756.3 702.0 Public Relations 359.4 325.6 1,022.8 957.4 Healthcare 322.8 298.4 930.8 879.9 Revenue $3,435.0 $3,206.5 $10,433.6 $9,414.1 SOURCE Omnicom Group Inc.
Omnicom at Advertising Week 2021 Posted on October 15, 2021October 15, 2021 by Katie Beaule Advertising Week 2021, or AWNewYork, will return as a hybrid event this year, gathering professionals in New York and digitally around the globe for four days of insight, inspiration and rejuvenation. The week will focus on brilliant creative work, technology advances, consumer research and media transformation happening right now. Omnicom, along with several agency members from across the networks, will be featured in speaking sessions throughout the week. Highlights include: Monday, October 18th 3:00PM | “The World is Ending and It’s Never Been a Better Time to Be in Advertising” with Ari Weiss, Global Chief Creative Officer, DDB Tuesday, October 19th 12:30PM | “Consumer Attention: A Sacred Commodity” with Christina Hanson, Chief Strategy Officer, OMD WW Wednesday, October 20th 12:00PM | “Hey, We Could All Use A Laugh” with Chris Beresford-Hill, CCO, TBWA\Chiat\Day New York Thursday, October 21st 2:00PM | “Brand On-Demand: Reimagining Collaborative Content” withTreva Thimm, Managing Director, Head of Content, Omnicom Media Group, Content Collective View the full list of events here.
Omnicom Group Schedules Third Quarter and Year-to-Date 2021 Earnings Release and Conference Call Posted on October 11, 2021October 11, 2021 by Amanda Granath NEW YORK, Oct. 11, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) will publish its third quarter and year-to-date 2021 results on Tuesday, October 19, 2021 after the New York Stock Exchange closes. The company will also host a conference call to review the financial results on Tuesday, October 19, 2021 starting at 4:30 p.m. EDT. Participants may listen to the conference call by dialing (844) 291-6362 (domestic) or (234) 720-6995 (international), along with access code 1468163. The conference call will be simulcast and archived on our website at investor.omnicomgroup.com. About Omnicom Group Inc.Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
Ben Williams Joins TBWA\Worldwide as Chief Creative Experience Officer Posted on October 7, 2021October 7, 2021 by Amanda Granath The appointment of a new breed of creative leader builds on the company’s investments in brand experience, design and innovation NEW YORK, Oct. 7, 2021 /PRNewswire/ — TBWA\Worldwide today announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global creative product, unlocking the power of creativity to push the boundaries of brand experience. Williams joins from R/GA, where he was responsible for driving the creative output for advertising, digital product, service and experience initiatives for some of the world’s leading brands. With a background in experience design, product development, and innovation in addition to advertising, Williams’ appointment is indicative of an expanded view of creativity that’s far reaching in its ambition and scale. “The industry has become preoccupied with capturing demand, separating brand and business, and creating experiences rooted in ‘best practice’ that are contributing to a sea of sameness. Disruption is more ambitious, unlocking opportunities for brands to develop transformative platforms that can influence every part of their company,” said Troy Ruhanen, CEO, TBWA\Worldwide. “One of the reasons why we’ve been named one of the world’s most innovative companies three years in a row is that we continually evolve our talent. And so when seeking our next global creative leader, we wanted to find someone who understood the power of Disruption and would see its potential in the context of our ever-expanding creative canvas, separating our clients from the conventions of their categories and placing them in a category of one.” Ruhanen continued, “Ben’s ability to redefine categories, to innovate and create products that influence culture make him the right choice for our collective. His work sits at the nexus of advertising, experience design and innovation. He will set an inspiring vision, unifying the breadth of creative skills within the collective, as well as attracting talent who are eager to create the new and invent ways for people to experience brands.” Williams will lead TBWA’s global creative core, a roundtable composed of CCOs from the collective’s top agencies, which also includes Chief Innovation Officer Luke Eid, Chief Strategy Officer Agathe Guerrier, Global Creative Chair John Hunt and others. He’ll engage with TBWA’s top global clients, some of which include adidas, Apple, McDonald’s, Nissan, PepsiCo and Philips. He will begin in January 2022, initially based in New York, with a move to Los Angeles later in the year. Earlier this year, TBWA evolved its trademarked Disruption methodology to multiply its impact, both upstream on clients’ businesses and downstream on all brand experiences in a strategic operating system upgrade called DisruptionX. Williams will partner with TBWA’s creative leaders around the world to set the vision for how Disruption is creatively expressed across every touchpoint of a brand, ranging from advertising to events, interactive commerce platforms to product design, physical stores to services, and everything in between, guided by a powerful brand platform that sets the stage for transformative growth. He’ll also explore and build experiences across the 25 emerging spaces identified within TBWA’s global innovation platform NEXT. “The Disruption Company rang true to me as a creative. I believe creativity has the power to solve business and human challenges in today’s world—not just marketing or communication problems—and yet few recognize its full potential,” said Williams. “Throughout my career, I’ve worked to disrupt the expected, the status quo, and do that through design, technology, experience, commerce and advertising. To be able to do those things within a company that sees Disruption as the antidote to incrementalism is exciting. We share a vision for the future of creativity and the scale and measurable impact our work can have in the world. I can’t wait to get started.” Williams is a highly respected and award-winning creative, with 25 years of experience in experience design, advertising and innovation. As Global Chief Experience Officer at R/GA, he has led the creative output for digital product, service and experience initiatives for brands like Nike, Google, American Express, Samsung and Equinox. There, he led teams of strategists, designers, and writers to deliver world-class experience strategy, concept development, and creative execution for clients, continually honing ways of working conducive to innovative work that sets a new standard. Some of Williams’ most notable projects include the Nike+ FuelBand, the wearable that paved the way for the entire digital sport and fitness category; Nike+ Running, the app which gave a global community a new way to experience running; A/R Jordan, which leveraged augmented reality to reimagine the sneaker drop, putting Air Jordan sneakers back to the top of people’s minds and creating the first way for people to purchase directly within Snapchat; an evolution of Oprah’s Book Club, where he and a team created a platform to bridge the physical and digital for a more connected reading experience; and a reinvention of Converse.com that blurred the line between content and commerce. Prior to joining R/GA, Williams spent a number of years at both Publicis and AKQA. Before moving to the U.S. from Australia, Williams partnered with agencies large and small before founding his own design studio that represented brands such as Ford, Yellow Pages, Toyota, Kraft, Subaru, Quiksilver, and Sneaker Freaker magazine. He also spent 10 years leading the creative design and execution of digital platforms and experiences for the biggest touring music festival in the world — Big Day Out. About TBWA\WorldwideTBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek‘s 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC). About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. SOURCE TBWA\Worldwide
Omnicom Media Group Boosts Performance Media Offering with Acquisition of Jump 450 Posted on October 6, 2021October 6, 2021 by Amanda Granath NEW YORK, Oct. 6, 2021 /PRNewswire/ — Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. Jump 450 will form the foundation for a dedicated performance media platform and business operation within OMG. The company will continue to be led by its current management team. “Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Daryl Simm, Global Chairman and CEO, Omnicom Media Group. “Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals.” “We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company’s purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing services,” said Jump Co-Founder and CEO Shaun Sheikh. “We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities.” Founded in 2016, Jump 450 Media is based in New York and has been named to prominent lists such as Inc.’s 2019 Best Workplaces, AdAge’s 2020 Best Places to Work, and Fast Company’s 2020 Best Workplaces for Innovators alongside its founders being named to Forbes 30 Under 30. ABOUT JUMP 450 MEDIAJump 450 Media is a performance marketing agency that helps brands acquire customers profitably through digital media. Jump hyper-scales growth by marrying the art of creative storytelling with the science of digital media buying to create highly effective advertising. Recognized as one of Inc. Best Workplaces in 2019 and AdAge’s Best Places to Work in 2020, Jump 450 is based in New York. About Omnicom Media GroupOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Media Group
TBWA’S Future Of Travel Report Explores Travel’s Inflection Point Posted on October 5, 2021October 5, 2021 by Amanda Granath The era of limitless travel and copy-and-paste itineraries is coming to a close. As the category aims to rebalance itself, businesses will be forced to shift focus from high volume to high value. LOS ANGELES, Oct. 5, 2021 /PRNewswire/ — Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its Future of Travel report. The report is the third in Backslash’s “Future of” series, which explores what will—and more importantly what should—come next in must-watch categories. For decades, tourism has been defined by volume. Predictable itineraries and cut-rate flights attracted the masses, taking a catastrophic toll on our most cherished destinations and the people who live there. But as the world begins booking post-vaccine getaways, the report predicts that a greener, smarter, more intentional era of travel is upon us. “The pandemic upended business and leisure travel as we knew it, and time away from travel showed us that we were ready for a reset,” said Agathe Guerrier, Chief Strategy Officer, TBWA\Worldwide. “While travel volumes are likely to remain depressed for a while, there are many new opportunities for brands to add value in the category. As often, the businesses that play a role in shaping the future will be the ones to secure their place in it.” The report leverages cultural intelligence to unlock four opportunities for disruptive growth in travel and outlines specific ways for businesses to take action—whether that be through addressing untapped audiences, introducing new services, or investing in product innovation. The Great Redemption: A more mindful era of tourism will rebalance the scales, considering a place and its people as much as the traveler. Explore how anti-tourism, responsible restrictions, and AI will reset the category.Anchorless Living: As we shift from one-off vacations to always-on travel, tourism companies will be forced to cater to a life in flux. Learn how remote work-mode, nomad concierges, and flex packages will pave the way for a new kind of business travel.Travel’s Turn Inward: As travelers turn inward, itineraries will increasingly be built around the mind and body. Looking forward, psychedelics, interactive culinary experiences, and evidence-based amenities will be the markers of a truly transformative getaway.Destination Unknown: The pursuit of new frontiers will redefine travel aspirations. Explore how hedonistic escapes, destinations at the ends of the earth, and the ability to create-your-own virtual adventures will bring magic back to travel. “Travel is at an inflection point. For decades we’ve enjoyed limitless travel without much guilt, but we’re finally realizing that mass tourism comes with consequences. So while we may be booking fewer trips in the future, the trips we do take will be more intentional. And because of that we’ll see businesses start to shift their focus from high volume to high value, which is a really hopeful turnaround,” added Cecelia Girr, Backslash’s Director of Cultural Strategy. The Future of Travel report was born from months of in-depth qualitative and quantitative research, strategic ideation, and collaboration among 44 Culture Spotters from 26 global TBWA offices. Our Spotters bring expertise from their work on some of the world’s biggest travel companies—from Hilton, to Singapore Airlines, to Tourism New Zealand. The Future of Travel report can be downloaded at https://www.backslash.com/futureoftravel. About BackslashBackslash is a cultural intelligence unit powered by a global network of over 300 Culture Spotters from 70 offices across the TBWA collective. Backslash closely observes and analyzes worldwide developments so that TBWA—and its clients—can better understand and anticipate cultural change. Through a dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities. For more information on Backslash, follow us on Instagram at @TBWABackslash or visit www.backslash.com. About TBWA\WorldwideTBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek‘s 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC). SOURCE TBWA\Worldwide
Credera Names Donal Smith UK Chief Client Officer Posted on October 4, 2021October 4, 2021 by Amanda Granath LONDON, Oct. 4, 2021 /PRNewswire/ — Credera, a global boutique consulting firm focused on cloud, data, engineering, transformation, and strategy, has named Donal Smith to the newly created position of Chief Client Officer for the UK market. Smith will be responsible for amplifying the voice of the client and their needs within Credera, ensuring the firm’s client-centric values and focus remains a core part of its strategy as it grows. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC). “Donal has worked with us for the past six years and has helped the business in many ways, including driving significant growth in our Energy and Commercial sector,” said Chris Dean, Credera’s CEO in the UK. “He is a great role model with a people-first mindset that fits Credera’s culture perfectly. Under Donal’s leadership we believe we will be able to grow our presence in the global market whilst retaining our boutique feel.” Smith is an experienced business leader, having led Credera’s Energy and Commercial sector for the past three years. His professional background includes over 20 years of management consulting, with most of the last decade focused at the intersection of innovation, customer centricity and digital transformation. Most recently Smith has shaped and delivered cloud, data and workplace transformation programmes for some of the world’s leading multinational organisations. Smith was also the UK sponsor of Credera’s diversity, inclusion, equality and wellness group. “I look forward to helping Credera continue to deliver extraordinary results for our clients and to help them evolve positively through structured innovation and tailored thought leadership. My goal is to ensure we are truly a global boutique: offering global scale but ensuring our clients continue to receive the responsive, flexible and attentive service associated with a smaller consultancy,” said Smith. “Our commitment to our people, clients, and community is what makes Credera a great place to work, so I am thrilled to be able to shape the firm even further as CCO.” ABOUT CREDERACredera (credera.com) is a global, boutique consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 900 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm’s mission is to make an extraordinary impact on our clients, people, and communities. ABOUT OMNICOM PRECISION MARKETING GROUPOmnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public, relations, healthcare, customer relationship management, events, promotional marketing, branding and research. ABOUT OMNICOM GROUP INC. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Precision Marketing Group
DDB Chicago Announces Chief Strategy Officer Posted on October 1, 2021October 1, 2021 by Amanda Granath Milo Chao returns to the network to lead strategic initiatives and unlock Unexpected Works NEW YORK, Oct. 1, 2021 /PRNewswire/ — DDB North America has today announced the appointment of Milo Chao as Chief Strategy Officer at DDB Chicago. Chao will oversee strategic functions for the office’s portfolio of clients at a time of transformation and growth and with key insights help Unexpected Works come to life. Chao will report directly to DDB Chicago CEO, Andrea Diquez, who joined to lead the DDB network’s largest North American office in May of this year. Diquez said: “Milo is a key addition to our leadership team here in Chicago and I could not be more thrilled that he is joining us. His incredibly diverse, international background, and hugely successful track record, combined with his entrepreneurial mindset, passion and creative spirit will be essential to our strategic approach during this time of transformation.” As a Chinese Irish American, originally from Dublin, Ireland, and grew up in Queens, New York, Chao brings to his role an integrated skill set and a diverse, international perspective, having held leadership positions at several agencies and within global start-ups. He has a long and highly regarded career, starting out in New York and working across the globe in Europe and Asia on clients as diverse as Dell, Sony, Toyota, Mars, Philips, Unilever and PepsiCo. Chao returns to the DDB network with over 22 years of experience and a unique set of skills including creative and brand, platform, commerce, and start-up experience. During his career, Chao spent time at DDB in Asia, as Regional Head of Planning in Singapore and worked his way up to Head of Strategic Planning for Greater China before leaving for Omnicom agency TBWA. Said Eric Zuncic, Chief Strategy Officer, DDB North America: “Milo is one of the rare multi-disciplinary strategists who has always been in service of the broadest-possible definition of creativity. His history of building deep client and creative relationships to help grow businesses of every scale, in every industry, all around the world is a credit to his ability to develop unexpected ideas that drive business forward.” Most recently Chao has spent the past two years in Los Angeles leading marketing communications for simplehuman, a privately held home goods company. There he was tasked with executing new brand strategy following a highly successful brand consulting engagement during his time as Principal at chao&chao. Chao founded his own company to help top brands and agencies, including Lego and Ford, reach deeper into the Chinese market, as a result of his time as an expert-in-residence at Shanghai’s leading start-up accelerator, China Accelerator. Chao still mentors and has advised more than 100 digital start-ups, ranging from bitcoin to blockchain and upcycling to influencer marketing. With his entrepreneurial background, Chao is strategically in tune with market disruptors and the speed of business today, and these insights will inform him in his role during a new era for DDB Chicago. “I am very happy to be returning to the DDB network and to be joining the Chicago office under Andrea’s leadership. I can’t wait to build on DDB’s strong creative legacy by infusing a re-imagined strategy that results in truly unexpected creative works,” Chao said. In addition, Chao feeds his own obsession with creativity through a podcast series The Milo Chao Show, originally intended for a Mainland Chinese audience, where he has interviewed advertising legends, including Lee Clow and George Lois, as well as some of the most famous creative minds in China. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY. ABOUT OMNICOMOmnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Contact: Donna Tobin, Global Chief Marketing & Creative Officer, DDB Worldwide [email protected]