InterbrandHealth Report Reveals Top Biopharma Brands

Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs

NEW YORK–(BUSINESS WIRE)– A global study released today by InterbrandHealth identifies the biopharma companies that are addressing healthcare professionals’ (HCPs), payers’, and policymakers’ needs. A commitment to brand is a promise to address healthcare challenges and meet the needs of these healthcare professionals.

The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.

Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go “beyond the pill.” As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring nontraditional solutions in areas like digital therapies, and ramping up their corporate citizenship activities.

“Biopharma is at a pivotal moment, and the time for change is now,” said Jane Parker, InterbrandHealth’s CEO.

Dr. Ronnie Hershman, a cardiologist affiliated with NYU Langone Long Island Cardiac Care and the CEO of HealthEffect, LLC, noted, “The biopharma industry has relied on blockbuster drugs for a long time, but healthcare is changing, and what physicians need has changed. Biopharma companies need to shift and think about what else they can offer.”

Best Pharma Brands ranks these leading companies by qualifying the industry’s definition of value through brand, then quantifying the corporate brand’s contribution to business performance. The ranking identifies the 10 most valuable biopharma brands. In total, these 10 brands represent approximately USD $129 billion in brand value. Pfizer and the Roche Group secure the #1 and #2 positions on the ranking.

Best Pharma Brands Ranking

*The ranking and brand value for each organization is outlined below

  1. Pfizer (USD $19.985 billion)
  2. Roche Group (USD $15.479 billion)
  3. Merck & Co., Inc., Kenilworth, N.J., U.S.A. (USD $13.880 billion) [Note: MSD outside of the United States & Canada]
  4. Janssen: Pharmaceutical Companies of Johnson & Johnson (USD $13.866 billion)
  5. Novartis (USD $13.496 billion)
  6. Amgen (USD $13.461 billion)
  7. Gilead Sciences (USD $13.361 billion)
  8. Novo Nordisk (USD $10.206 billion)
  9. AstraZeneca (USD $8.123 billion)
  10. GSK (USD $6.778 billion)

Best Pharma Brands also sets an important industry benchmark by highlighting the need for biopharma companies to change how they interact with the market and meet the needs of the healthcare community.

Parker commented that “these 10 biopharma brands are embracing a strategy that is somewhat new to the health and life sciences sector: they are effectively leveraging their corporate brands and, in doing so, they are growing their businesses, fueling innovation, and developing meaningful solutions for patients on a global scale.”

Best Pharma Brands is powered by global research data, feedback from HCPs, and data-driven insights. The underlying methodology mirrors Interbrand’s Best Global Brands, which demonstrates that strong brands can withstand market volatility and are more likely to outperform key financial indices like the S&P 500.

To be considered, biopharma brands must have a global presence, generate revenue from the sale of prescription medicines, report the ratio of revenues generated from sales of prescription medicines, possess a strong pipeline of potential future prescription medicines, have awareness among HCPs, and serve as the primary external-facing manufacturer brand.

Please visit BestPharmaBrands.com to request a download of the report. To join the conversation on social media, use the hashtag #BestPharmaBrands.

About Best Pharma

Brands Best Pharma Brands is InterbrandHealth’s inaugural top 10 ranking that quantifies the corporate brand’s contribution to business performance in the biopharma industry.

Best Pharma Brands is powered by Interbrand’s International Organization for Standardization (ISO)–certified Brand Valuation methodology, which quantifies the measurable financial impact that a company’s brand has on its overall business performance.

Best Pharma Brands reflects HCPs’ current perceptions of brand value, measured through a global online survey. The report focuses on the prescription portion of a biopharma company’s total revenue. Other revenue sources, including consumer health, over-the-counter products, medical device sales, diagnostics, and animal health are excluded from the analysis.

In addition to the ranking and supporting commentary, the report examines industry trends and provides data-driven insights on topics such as the impact of the corporate brand in an adoption decision, mergers and acquisitions, and corporate citizenship. The report clearly outlines how corporate brand, when leveraged, can generate significant value for a business.

About InterbrandHealth

InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health business at Interbrand. For more than 35 years, InterbrandHealth has combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries.

As the leader in brand valuation and the publisher of the annual Best Global Brands report, Interbrand has pioneered the idea that brands have a tangible value as business assets. As part of Interbrand and the Omnicom Group Inc. (NYSE:OMC), InterbrandHealth provides service and support in all key global markets. For more information, please visit us at InterbrandHealth.com and follow us on Twitter, LinkedIn, and Facebook.

Omnicom Agencies Present “Hacking the Future” Sessions at SxSW Interactive

New York, NY, and Austin, TX, March 11, 2016 – At this year’s South by Southwest Interactive Festival (SxSW), Omnicom (NYSE: OMC), will have a significant presence both onstage and off. With nearly 200+ of its leaders attending the conference, Omnicom’s agencies will present innovative programs on a broad range of topics from finding and funding the next tech start-up, to mastering the art of data-driven storytelling, to creating original music for brands during the Festival, March 11-15 in Austin, TX.

“SxSW is the premier festival for innovative and disruptive technologies,” said Jonathan Nelson, CEO of Omnicom Digital. “It’s great to see Omnicom’s talent at the forefront of new technologies like virtual reality, artificial intelligence, Internet of things, and leveraging their knowledge to help brands connect with consumers.”

Paying homage to the host city, Annalect and Resolution Media have teamed up for a special event at the long-established “granddaddy of all local venues” – The Continental Club – on South Congress Avenue. The BIZARRE BAZAAR will showcase how clients and partners are “hacking the future” to create a culture of readiness and anticipation for what is to come as new innovations fuse the digital and physical worlds.

In addition, Omnicom agencies will present programming for seven SxSW Interactive 2016 events, appearing on collaborative workshops, panels and presentations beside some of the biggest names in marketing and tech. Highlights include:

Annalect

DDB

 GSD&M

GMR Marketing

Interbrand

 OMD

  • Hosted by OMD’s Ignition Factory, the Fifth Annual Bootstrap BBQ will bring start-ups, big brands and clients together under one roof for networking, live music and a fireside chat with Yahoo’s David Pogue.

Porter Novelli

Press Contacts:    

Regina Chung Loy, [email protected], (212) 415-3452

Omnicom Announces it has Exceeded the IPA Women in Senior Management Target of 40% Ahead of 2020 Goal

LONDON, 8 March 2016 – Omnicom Group (NYSE: OMC), a global leader in advertising and marketing communications, today announced that almost 80% of Omnicom UK’s management teams comprise 40% women or more, ahead of IPA’s 2020 goal. 

These figures are released today, on International Women’s Day, to coincide with the Second Annual Omniwomen UK Leadership Summit; a day-long training programme designed to inspire 200 of Omnicom’s rising female stars across its UK companies. The summit, held at Bankside, London, focuses on further increasing the influence and number of women leaders across the network. 

Sam Phillips, Chief Marketing Officer, Omnicom Media Group, UK & Managing Director, OMG Ethnic (UK) said: “Omniwomen is designed to increase the influence and number of women leaders throughout the Omnicom network, creating a strong, diverse and effective leadership for the industry’s future. Using our global reach, Omnicom has gathered talented women from both inside and outside of the group to share their candid advice about how they built their successful careers. Attendees will be able to share their experiences, reflecting on where they are, where they want to be and how they get there.”

Paul Bainsfair, IPA Director General commented: “Having a diverse, representative workforce with equal opportunities for all is crucial for our industry to thrive. Which is why the IPA’s diversity targets, set out by President Tom Knox, are so vital. For Omnicom UK to have already achieved 40% female representation in almost 80% of its management teams is a fantastic achievement. This will no doubt help future-proof their success and that of the wider industry.”

Ahead of the Summit, research carried out by Flamingo shed some light on some of the potential challenges in getting women into leadership positions across the industry. It revealed that some women are rejecting the traditional upward trajectory in favour of a more ‘curvy career path’, which allows them to broaden their skill set, in turn, making them more competent and confident leaders.

It also shows that a new model for leadership is emerging that revolves around creating the right conditions for individuals to thrive: making women feel supported to grow and get things wrong and learn from their mistakes.

These are some of the themes that will be explored during the day, alongside panel sessions on ‘Speaking Up and Speaking Out’ and ‘Leadership from around the World.’ Breakout discussions will examine ‘The Body Language of Leadership,’ ‘Cracking Confidence,’ and ‘Taking Commercial Control.’

Today’s event will also bring together men and women from C-suite executives to academics, campaigners and psychologists, offering Omnicom UK’s female leaders a great forum in which to meet, share and learn.

One of the speakers at the Omniwomen Leadership Summit is Brie Rogers Lowery, Deputy Managing Director Europe and UK Managing Director, Change.org. She said: “Empowering people to start, join and win campaigns is in Change.org’s DNA and it will be great to discuss how the internet can put women’s voices at the centre of our politics at the Omniwomen Leadership Summit. Smart businesses like Omnicom know that the sky’s the limit for companies which support their women to lead.”

Janet Riccio, Executive Vice President, Omnicom Group, added; “The bottom line is that striving for a diverse and inclusive leadership team in today’s world where the competition for talent is fiercer then ever, is a business imperative. Our agencies need qualified women more than ever to win.” 

In addition to the training programme, Omniwomen aims to raise £20,000 for Smart Works, a charity set up to provide high quality interview clothes, styling advice andinterview training to out-of-work women on low incomes.

Co-hosted by Philippa Brown, CEO of Omnicom Media Group UK and Sam Phillips, Chief Marketing Officer, Omnicom Media Group, UK & Managing Director, OMG Ethnic (UK), the Omniwomen UK Summit includes a line-up of inspirational speakers, including:

  • Dame Carolyn McCall, CEO, easyJet
  • Professor Luis Huete, IESE Business School and Omnicom University
  • Lindsey Clay, CEO of Thinkbox and President of WACL (Women in Advertising and Communications London)
  • Caroline Criado-Perez, feminist campaigner and journalist
  • Hayley Mills, OMD International and Black Women in Media
  • Brie Rogers Lowery, Deputy MD, Europe and UK MD, Change.org
  • Maria Gigante, Events Director, NFL
  • Amanda Rendle, Former Global Head of Corporate Marketing, HSBC 
  • Elin Haf Davies, Adventurer
  • Janet Riccio, Executive Vice President, Omnicom and Head of Omniwomen
  • Cilla Snowball CBE, Group Chairman and Group Chief Executive of AMV BBDO
  • Gabrielle Moss, MD, Proximity
  • Daren Rubins, CEO, PHD
  • Ali MacCallum, CEO, M2M
  • Maggie Collier and Kirsty Fuller, Joint CEOs, Flamingo
  • Emma Sergeant, President, DAS EMEA

Omniwomen UK Committee Members

Adam & Eve DDB Ketchum 
AMV BBDOM2M
BeanstalkOmnicom
ChameleonOMD UK
DAS UKOMD EMEA
FleishmanHillard FishburnOmnicom Media Group UK 
FlamingoPorter Novelli
FuseProximity
GMR MarketingRAPP/Haygarth
Hall & PartnersRedwood
Integer TBWA
Wolff Olins

About Omniwomen

The mission of Omniwomen is to serve as the catalyst for increasing the influence and number of women leaders throughout the Omnicom network.

Omniwomen brings together senior women leaders in an open and supportive environment for networking and learning.Atour interactive and engaging events, delegates will have the opportunity to exchange ideas, insights, information and experience with their peers regarding the challenges of executive-level leadership in the communications industry. Only Omnicom and the Omniwomen group offer access to such a unique group of individuals.It’s all about building a community.

About Omnicom 

Omnicom Group Inc. (www.omnicomgroup.com ) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Press Contacts:

Omnicom Group

Joanne Trout

[email protected]

+1-212-415-3669

Anna Keller/Jess Edwards

[email protected] /[email protected]

+ 44 (0) 7720 277 201

BBDO Is The Most Strategic Agency Network In The World For The Third Year In A Row According To The Warc 100 Rankings

Completes the Agency Triple Crown – Most Strategic, Most Creative and Most Effective Network in the World

NEW YORK, MARCH 1, 2016 – For the third year in a row, BBDO was the most strategic agency network in the world in the Warc 100. The annual Warc 100 tracks the rankings of campaigns, based on their performance in 79 effectiveness and strategy competitions over the past year. It’s intended to reflect the business impact of a campaign rather than just its creativity. 

Thirteen of the top 100 most effective campaigns of the year were created by nine BBDO agencies, more than any other agency network. Two BBDO agencies were ranked among the top ten individual shops  AMV BBDO in the UK (#5) and Clemenger BBDO Melbourne in Australia (#9).

Said Andrew Robertson, President and CEO, BBDO Worldwide, “BBDO is all about “The Work. The Work. The Work.” Great work that works great for our clients. Great thinking inspires great work that delivers great results. Being ranked number one in the world for the third consecutive year underscores just how deeply engrained this is across our network.”

Winning the Warc 100 completes a triple crown for BBDO. Earlier this year, BBDO topped The Gunn Report for the tenth year in a row as the most creative agency network in the world. BBDO also topped the Global Effie Effectiveness Index as the most effective agency in the world for the second year in row.

Further details regarding the Warc 100 rankings can be found at the Warc 100 website:

https://www.warc.com/warc100.100

ABOUT THE WARC 100 

The Warc 100 is a ranking of advertising and marketing campaigns that have worked. Warc tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity.

Warc tracked more than 2,000 winners in 79 different effectiveness and strategy competitions to compile the rankings. Warc assigns points to these campaigns (and the brands and agencies behind them) based on the prizes they win in those competitions. Each competition is weighted based on how rigorous and prestigious it is – Warc determines this via results from a poll of more than 100 senior strategists in markets around the world.

The rigorous methodologywas developed in consultation with Professor Douglas West, Professor of Marketing at King’s College London. The methodology is applied consistently across all competitions tracked.

ABOUT WARC 

Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for InnovationWarc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore.

ABOUT BBDO 

BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for eight years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row. In 2016, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the third consecutive year.  BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications including in 2015. 

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

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