Month: December 2021

Fueling the Creative Vision within the Chicago Office

NEW YORK, Dec. 17, 2021 /PRNewswire/ — DDB North America has announced the appointment of Rodrigo Jatene to Chief Creative Officer, DDB Chicago to lead creative vision, culture, and product at the region’s largest office. Jatene will partner with CEO Andrea Diquez and the Chicago leadership team, including newly appointed Chief Strategy Officer Milo Chao and Sandra Alfaro, Head of Business Leadership to create Unexpected Works for clients including Molson Coors, Mars, McDonald’s, and U.S. Army. 

Diquez said: “My goal for the DDB Chicago office has always been to create the most diverse team possible, varying in experience, background, and thought, bringing unexpected thinking from unexpected places. Rodrigo is the person to take our agency and our creative product to a whole new level and I am excited about what we will be able to accomplish together.”

Jatene comes to DDB Chicago with over 22 years of experience and a number of prestigious accolades over the course of his career, for brands in almost every industry. He has led some of the most compelling work in the world in recent years, with data, technology and a careful humanity at the core of everything he does. He has spent time at Leo Burnett Tailor Made, DM9DDB, AgenciaClick, EURO RSCG, McCann Erickson Madrid, and Wunderman Brazil. Most recently, Jatene was Chief Creative Officer of Grey West, where he oversaw the Los Angeles and San Francisco offices and led the overall vision, culture, and product of the agency. He also ran Grey’s Regional Creative council in North America and served as a permanent member of the Grey Global Creative Board.

Jatene said: “I’m honored to join the legendary DDB Chicago and to be part of the team that is leading it into the future. It’s not every day that you’re faced with a project with such an ambitious vision, fueled by an impressive list of clients and a hugely talented and diverse team, both eager to build and transform brands and businesses through the power of creativity and cultural relevance. I couldn’t be more excited and in line with what Andrea has masterfully set out to build, and I can’t wait to get started.”

Before moving to the U.S., Jatene served as Co-President and Chief Creative Officer of Grey Brazil for four years. Under his leadership, the agency landed 18 new brands and won more creative and effectiveness awards than ever before, becoming the most creative and innovative shop within the network for three years in a row, and leading Grey LATAM’s back-to-back Cannes Lions’ Regional Network of the Year wins in 2017 and 2018.

Throughout his career, Jatene has won 60 Lions, including a Grand-Prix in 2018, as well as numerous medals at some of the most prestigious global industry festivals including, D&AD, OneShow, Clio, LIA and over 40 Grand Prix at shows like Andy Awards, Effie Awards, New York Festivals, El Ojo de Iberoamérica and CCSP. Over the years, he has had the honor to serve as juror and chair at festivals like D&AD, Cannes Lions, Andy Awards, New York Festivals, El Ojo, Wave Festival, and CCSP.

Justin Thomas-Copeland, CEO DDB North America said: “Creativity is the most powerful force in business and Rodrigo brings the full armory of creative excellence, leadership and experience to DDB Chicago. He will move our clients’ business and bring the unexpected through amazing ideas and experiences which sit at the intersection of data, technology and human emotion. Exciting times ahead.”

ABOUT DDB WORLDWIDE    
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY.  

ABOUT OMNICOM 
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. 

CONTACT: Donna Tobin, Global Chief Marketing & Communications Officer; [email protected]

SOURCE DDB Worldwide

World’s Simplest Brands study details how consumers rank leading brands, and what companies can gain by simplifying

NEW YORK, Dec. 15, 2021 /PRNewswire/ — The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences.

World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving the lives of consumers everywhere.

Google led the global rankings, followed by Netflix, German grocer Lidl, YouTube and another German grocer, Aldi. In the United States, Amazon was named the simplest brand, followed by streaming services Hulu and Netflix. Costco and Google rounded out the top five.

The brands that did best in both the global and national categories tended to be those that consumers relied upon during the pandemic. That’s no accident. “The pandemic has made life harder, and World’s Simplest Brands found that people want transparent, direct, simple experiences that make their lives easier,” said Howard Belk, co-CEO and Chief Creative Officer, Siegel+Gale. “The brands that topped this list simplified not only the consumption experience; they simplified the human experience.”

The Pandemic Puts a Premium on Simplicity

World’s Simplest Brands asked respondents if their lives had grown more complex during COVID-19, and a large plurality said that it had.

Those results became even more stark when looking at younger consumers. For example, in the 18–34 demographic, 55 percent of people said their life was more complicated; 45 percent in the 35–54 segment shared that sentiment. On the other end of the spectrum, 37 percent of 55–64-year-olds said life became more complex; 29 percent said it became simpler. For consumers over 65, 38 percent said life became more complex; 17 percent said it became simpler.

Income also played a significant role, showing the divide between people who could afford to work from home, and those who either lost their jobs or were required to report to work in challenging environments. Over half of the people interviewed that earn under $70,000 in annual income said that life had grown more complex. The numbers are inverted for people earning over $100,000 in annual income, with 51 percent of those surveyed saying life had become simpler for them.

There are huge benefits for brands that can deliver simple experiences to beleaguered consumers. “Our study confirms that the last year and a half has been a clarion call for simplicity,” said David Srere, co-CEO and Chief Strategy Officer, Siegel+Gale. “World’s Simplest Brands quantifies the substantial monetary value of investing in simplifying. Companies can thrive by keeping it simple for customers…or suffer the consequences.”

Here are some of the study’s key findings:

• 76 percent of people are more likely to recommend a brand that delivers simple experiences, compared to 64 percent in 2018.
• 57 percent of people are willing to pay more for simpler experiences, slightly higher than the last report’s findings.
• While there isn’t a significant change in people willing to pay more for simplicity, the premium people are willing to pay for it has quadrupled. Siegel+Gale estimates that companies leave an estimated $402 billion on the table by failing to provide simple experiences, versus $98 billion in 2018.
• A stock portfolio of the World’s Simplest Brands has outperformed the average of the major indexes by 1,600 percent since 2009.

Simplicity has always been important, whether brands knew it or not. But the pandemic has placed a premium on it. “Brands throughout the world have long competed for a variety of superlatives. The rare few can count simplicity as an accolade,” said Margaret Molloy, Chief Marketing Officer, Siegel+Gale. “Now is the time for all brands and CMOs to re-examine their commitment to simplicity.”

The World’s Simplest Brands Were Pandemic Staples

The isolation of consumers during the pandemic meant they shifted focus inward—from cooking at home to streaming content at record paces. They used shopping services and Internet searches to bring the world to their front door. Not surprisingly, the brands that performed best in this year’s index delivered on simplicity during dark times. Here are their rankings:

2021 Top 10 World’s Simplest Brands

1. Google
2. Netflix
3. Lidl
4. YouTube
5. Aldi
6. McDonald’s
7. Samsung
8. Amazon
9. Uniqlo
10. Spotify

2021 Top 10 U.S. Simplest Brands

1. Amazon
2. Hulu
3. Netflix
4. Costco
5. Google
6. Burger King
7. Publix
8. Levi’s
9. Disney+
10. Dunkin’

To browse the full rankings by country and industry, visit worldssimplestbrands.com

About World’s Simplest Brands

For the ninth edition of their study, Siegel+Gale asked more than 15,000 people across nine countries in the U.S., Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity.

About Siegel+Gale

Siegel+Gale is a global brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, the firm builds brands that cut through the clutter—and unlock success for their clients. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide with offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo. As a part of Omnicom Group Inc., Siegel+Gale has strong partners all around the world.

TBWA\Asia Pacific secured 32 Agency of the Year titles across six regions, including two highly regarded client-agency partnership accolades

SINGAPORE, Dec. 10, 2021 /PRNewswire/ — Campaign Asia’s highly anticipated and well-respected Agency of the Year announcements, celebrating the success of the creative, media and digital agencies across six regions; Australia/New Zealand, Greater China, Japan and Korea, South Asia and Southeast Asia, concluded in Hong Kong on December 8, 2021.

In an extraordinary time, underpinned by two years of crisis and chaos, TBWA closes 2021 with 32 Agency of the Year titles including recognition for the strength of its client/agency partnerships. The Collective’s leadership was also celebrated with Akihiko Imai, president and CEO of TBWA\Hakuhodo, being named Japan\Korea Agency Head of the Year. The strong performance comes off the back of TBWA being named Global Agency of the Year by Adweek earlier this week.

Said Sean Donovan, president TBWA\Asia: “In what can only be described as a turbulent few years for all industries, I’m incredibly proud of our leadership’s agility, resilience and ability to lead their people, clients and agencies through chaos to find opportunity. 

“I believe deeply that ‘None of Us Is as Strong as all of Us,’ and the recent recognition is a testament to the collaboration, innovation, perseverance and passion of our people to find the white space to create possibility in spite of the difficulties.”

In addition to the Southeast Asia Creative of the Year title and Integrated Agency of the Year, Australia and New Zealand, TBWA’s impressive, combined performance saw the Collective pick up Southeast Asia Best Place to Work – GOLD; Southeast Asia Talent Development programme – GOLD; Hong Kong Creative Agency of the Year – GOLD; Singapore Creative Agency of the Year – GOLD; Hong Kong Digital Agency of the Year – GOLD; Singapore Digital Agency of the Year – GOLD; Japan\ Korea Best Culture – GOLD; Southeast Asia Integrated Agency of the Year – SILVER.

In addition to Greater China’s recognition for their impressive client partnerships, the agency was awarded China Creative Agency – SILVER; Greater China Integrated Agency of the Year – SILVER; Greater China Best Culture – SILVER; Greater China Best Production – SILVER.

Our Collective in Japan and Korea also achieved success being named Integrated Agency of the Year – SILVER; Consultancy of the Year – SILVER; Japan’s Creative Agency of the Year – SILVER; Korea Creative Agency of the Year – SILVER; Korea Media Agency of the Year – SILVER; Japan Digital Agency of the Year – BRONZE; Korea Digital Agency of the Year – DIGITAL.

In addition to our client partnership accolade in the Philippines with T3, a public-private task force established to reboot the economy, the agency also won Philippines Creative Agency of the Year – BRONZE; Digital Agency of the Year – BRONZE.

While TBWA\Thailand was also named Creative Agency of the Year – SILVER; TBWA\ Indonesia – SILVER; Indonesia Creative Agency of the Year – BRONZE; TBWA\India Creative Agency of the Year – BRONZE.

While our talent was also recognised with TBWA\Hakuhodo’s president and CEO Akihiko Imai named Japan\Korea Agency Head of the Year; Yuhei Ito, Japan\Korea Creative Person of the Year and Ayumi Dejima Japan\Korea Young Achiever of the Year.

Looking to Disrupt? Find us at www.tbwa.com and on LinkedIn, Twitter or on Instagram.

About TBWA\Worldwide
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek’s 2021 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE TBWA\Worldwide

The promotion follows Ferguson’s journey from Young Blood to CCO

NEW YORK, Dec. 9, 2021 /PRNewswire/ — Today, TBWA\Chiat\Day New York announced the appointment of Amy Ferguson as Chief Creative Officer. For Ferguson, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, and Travelers Insurance, among others. She will be responsible for leading TBWA\Chiat\Day New York’s creative department, while ensuring the creative product is everyone’s responsibility.

With the promotion, Ferguson joins the agency’s executive leadership team and will report to CEO Nancy Reyes.

One of the first residents of the agency’s Young Bloods creative program in 2004, Ferguson was responsible for reigniting the initiative this year—reaffirming TBWA’s commitment to supporting diverse creative talent. Not to be confused with an internship, the paid placement sees residents at all stages of their careers work alongside members of the agency’s creative department on client briefs and projects.

Being named to the inaugural Clio Creators list and the Adweek Creative 100, Ferguson is a well-known creative powerhouse. From earned, owned and paid media, she has a proven history of creating non-traditional creative campaigns that span the entire communications ecosystem.

After Ferguson’s first stint at TBWA\Chiat\Day, she went to Grey New York to work on E-trade and produced a wildly popular and awarded “Talking Babies” Super Bowl spot. She was one of the first hires at MullenLowe New York, where she and longtime creative partner Julia Neumann were brought in to kick-start the office and serve as creative directors on the JetBlue business, resulting in the airline’s hugely successful viral Mother’s Day film, “FlyBabies.”

And in 2018, Ferguson returned to TBWA\Chiat\Day NY alongside Neumann to serve as Executive Creative Directors. Notably, she was at the creative helm for globally award-winning work including adidas’ “Billie Jean King Your Shoes” and MTN DEW “Major Millions”—campaigns that broke industry conventions and delivered exceptional business results.

Nancy Reyes, CEO, TBWA\Chiat\Day New York notes, “There is not a kinder, more intelligent or creative person better placed to propel our agency forward, and I can’t wait to see the kick-ass work we’ll produce for our partners. Amy is a natural, collaborative leader, and her modern thinking has and will continue to deliver groundbreaking work for our clients.”

With an always-in-beta mantra, TBWA continues to increase its digital and social offerings. And with her wealth of forward-thinking experience, the agency is in the midst of a new era of creativity. Supported by an incredibly talented roster of ECDs, alongside her agency duties, Ferguson will join TBWA’s Global Creative Core, a select group of top creative leaders from across the TBWA collective chosen to help execute against the company’s vision.

“I’m beyond excited to step into the CCO role here at Chiat,” added Ferguson. “When I was coming up, I didn’t encounter many female creative leaders and even fewer mothers. I have a theory that a mom of three under five can do this job and do it well. Luckily, I’m surrounded by wonderful, supportive people who also believe it’s possible, and I can’t wait to get started.”

Ferguson continued, “I look forward to pushing the work to brave, new places while staying true to the amazing creative standard that’s a part of this agency’s DNA and taking the opportunity to prioritize culture and collaboration.”

Next year, Young Bloods will again seek creative talent from diverse backgrounds to celebrate and reflect the multicultural nature of America—beautiful CVs, websites and top portfolio schools are not prerequisites in the selection process.

About TBWA\Chiat\Day New York

Known as the Disruption® Company, TBWA\Chiat\Day NY is the New York office of the TBWA global collective. Named Adweek’s Global Agency of the Year in 2021, AdAge’s A-list in 2019 and 2020 and recognized as one of the World’s Most Innovative Companies by Fast Company, we help brands find strategic and creative white space through the power of Disruption.

Clients include Abbott, bubly, Brooklyn Film Festival, Columbia Journalism Review, Dial, got2b, Hilton, Mayo Clinic, MTN DEW, Nissan, Schwarzkopf, Snuggle and Travelers Insurance.

Follow us on Twitter, LinkedIn and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

SOURCE TBWA\Chiat\Day

The Disruption® Company was recognized for its business growth, creative product, innovation focus and strength around the world

NEW YORK, Dec. 6, 2021 /PRNewswire/ — TBWA\Worldwide was today named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem.

TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for its clients. The publication also highlighted its body of creative work for clients including Apple, Nissan and PepsiCo, among others, its focus on innovation and the progressive evolution of the company’s Disruption® methodology. The Adweek profile can be viewed here.

“In one of the most competitive years Adweek’s selection committee has ever seen, TBWA\Worldwide was unanimously selected as 2021’s Global Agency of the Year,” said David Griner, International Editor, Adweek. “Our editors were impressed not only with the network’s business growth and consistently high bar for creative, but also by its clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.”

“Being named Global Agency of the Year—again—is a tremendous honor and a testament to the 10,000+ creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality,” says Troy Ruhanen, CEO, TBWA\Worldwide. “It validates our ‘Always in Beta’ mindset and our commitment to continuous innovation. From evolving DisruptionX and using creativity to impact the entire brand experience, to how our innovation platform NEXT is helping our agencies become innovation incubators, to the outstanding business performance and creative product from our agencies around the world, 2021 was an exceptional year—but our best days are ahead.”

Ruhanen added, “We are also grateful to our clients for entrusting us with their brands. Without their continued partnership and their belief in Disruption, none of this is possible.”

Earlier this year, the TBWA\ collective earned the #3 spot on Fast Company‘s list of Most Innovative Companies in the Advertising category, appearing on the list for the third year in a row. Adweek last selected TBWA as its Global Agency of the Year in 2018.

Looking to Disrupt? Find us at www.tbwa.com and on LinkedIn, Twitter or on Instagram.

About TBWA\Worldwide

TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek’s 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE TBWA\Worldwide

OPRG and Its Agencies Medal in 27 Categories–Most Wins for an Agency Network at Each Ceremony

NEW YORK, Dec. 6, 2021 /PRNewswire/ — Omnicom Public Relations Group (OPRG), a division of Omnicom Group’s Communications Consultancy Network (NYSE: OMC), today announced a record number of wins in the global AMEC and ICCO 2021 Awards, which recognize exceptional achievements in communications effectiveness and measurement.

OPRG and its agencies captured a total of 17 AMEC honors, including seven Golds and a sweep of the New Technology in Communications Measurement category, while also winning 10 ICCO Global Awards.

“In 2021, OPRG shifted to a new behavior-based data-driven approach,” said Chris Foster, CEO of OPRG. “These AMEC and ICCO wins are a testament to the power of our strategy and the trust our clients place in us to innovate with them to solve some of the biggest challenges in the communications industry.”

The AMEC Awards is a global awards program for communications measurement. Now in its 19th year, the Awards aims to recognize and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics. This year AMEC received a record number of entries from clients, research consultancies and communications agencies around the world.

ICCO’s annual awards program is globally recognized by PR trade associations representing 70 countries worldwide. Entries are judged by a panel of top international PR practitioners who considered the excellence and effectiveness of PR work from across the world

OPRG and its agencies, FleishmanHillard, Ketchum and Methods+Mastery, earned the following awards:

AMEC

• AMEC Communications Research & Measurement Team Large Organisation of the Year: Methods+Mastery
• Best use of new technology in communications measurement
  • GOLD: Methods+Mastery & Android
  • SILVER: Ketchum & Horizon Blue Cross Blue Shield of New Jersey
  • BRONZE: Omnicom Public Relations Group & Multiple Clients – OmniearnedID™
• Most impactful client recommendations arising from a measurement study – GOLD: Ketchum & American Egg Board
• Best use of measurement for a single event or campaign – GOLD: Methods+Mastery & YouTube
• Best use of social media measurement – GOLD: Methods+Mastery & YouTube
• Most effective planning, research and evaluation: The Americas – GOLD: Methods+Mastery & Biden for President
• Innovation award for new measurement methodologies:
  • GOLD: Methods+Mastery & Android
  • SILVER: Methods+Mastery & Capital One Financial
• Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme – GOLD: Methods+Mastery & Google for Startups
• Most effective planning, research and evaluation in the public and not-for-profit sectors – GOLD: Methods+Mastery and The OverWatch Project
• Best use of integrated communication measurement/research
  • SILVER: Methods+Mastery & IBM, Marketing & Social Discipline
  • BRONZE: Ketchum & American Egg Board
• Most effective planning, research and evaluation in consumer communications – SILVER: Ketchum & Genuine Alaska Pollock Producers
• Best multi-market reporting – BRONZE: Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers
• Most effective planning, research and evaluation in business-to-business communications – BRONZE: OneVoiceConnect Ketchum & Philips

ICCO

• Network of the Year: FleishmanHillard
• Digital and New Media Award: Ketchum for Bodyform/Libresse – Pain Museum
• Championing Diversity Award: FleishmanHillard
• Crisis & Issues Award: FleishmanHillard Vanguard for Avon Campaign Against Domestic Violence
• Media Relations Award: Ketchum for New German Media Makers #WeatherCorrection
• Strategy & Evaluation in a Campaign Award: Methods + Mastery for Biden for President Influencer Activation
• Financial Services Award: Ketchum, McCann & Carat for Mastercard – The Strivers Initiative
• Influencer Marketing Award: Ketchum & Omnicom Public Relations Group for American Egg Board, The Incredible Egg Challenge
• Purpose Award: Ketchum, McCann and CARAT for Mastercard – The Strivers Initiative
• Best Cross-Cultural Campaign: Omnicom Public Relations Group for Sea Beyond: A Prada Group Campaign in Collaboration With UNESCO

As the global leaders in communications, OPRG has created the first analytics platform that validates the impact of communications on business outcomes, consumer behaviors and reputation. OmniearnedID™ is the analytical DNA of OPRG professionals as we transform the industry, noted Foster.

For more information about omniearnedID, visit www.omnicomprgroup.com/omniearnedid

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Public Relations Group

ATLANTA, Dec. 2, 2021 /PRNewswire/ — Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, today announced the opening of a new office in Atlanta to support its growing roster of clients in the Southeastern United States. Credera is part of the Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“Launching our Atlanta office is a key step in continuing our growth as a global, boutique consulting firm to serve our clients with a personalized approach but with the global scale that Credera brings,” says Justin Bell, CEO and president of Credera. “This expansion is an exciting opportunity for both current and future Credera leaders to dive in and build upon Credera’s investment in this part of the country.”

“Credera will continue to live out our mission of making an impact in the rapidly growing city of Atlanta and the greater Southeast United States,” says Peter Yobo, Credera principal and Atlanta market lead. “We look forward to welcoming local, senior leaders who care about building meaningful relationships and driving measurable results in partnership with clients and their teammates.”

Credera is actively recruiting experienced consultants with deep expertise in program leadership, experience design, digital transformation, and technology strategy who are looking for a fast-growing, mission-driven, and values-oriented firm. Credera will continue to focus on growing leaders through mentorship and continuing education opportunities.

Headquartered in Dallas, Credera today has a team of approximately 1,000 talented consultants around the globe. It has been honored by Fortune as a “Best Place to Work” in consulting and professional services.

ABOUT CREDERA
Credera (credera.com) is a consulting firm focused on strategy, innovation, data and technology. As a part of Omnicom Precision Marketing Group, our approximately 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlock extraordinary business performance for our clients. Our mission is to make an extraordinary impact on our clients, people, and communities.

ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of these services is Omni, a proprietary marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second- and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.

ABOUT OMNICOM GROUP
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

SOURCE Omnicom Precision Marketing Group