The Integer Group® Names Gail Obaseki as Director of Diversity, Equality and Inclusion

DENVER, Nov. 30, 2020 /PRNewswire/ —The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality & Inclusion (DEI). Her new role spans Integer’s U.S. network of agencies, including Bentonville, Chicago, Dallas, Denver, Des Moines, Los Angeles and New York. Obaseki is reporting to Ellen Cook, CEO for The Integer Group.

Working closely with Integer’s executive leadership team, network HR group, and DEI Council, Obaseki will lead efforts to evaluate and enhance Integer’s strategies and initiatives, ensuring the agency’s DEI-specific mission is prioritized and inherent to its DNA. As part of this strategy, a focus will be placed on Recruitment & Hiring, Inspiration & Education, Inclusive Culture, Community & Partnership, and Inclusive Work.

With more than 25 years of industry experience, Obaseki brings with her a wealth of advertising agency leadership from TracyLocke and JWT, where she focused on people, processes and excellence in execution. Most recently at TracyLocke, Obaseki led Diversity and Inclusion efforts and Employee Onboarding, as well as Production Services, Project Management, Creative Resourcing, Field Marketing Management, and Studio Services. Because of her background, Obaseki has always been an advocate for marginalized people, including BIPOC, women and the LGBTQ community, working to ensure all have a seat at the proverbial table and that their voices are heard. From being part of the first wave of Black students to integrate her hometown schools, to protesting against the Vietnam War and Apartheid, to building bridges through mentorship and creating safe spaces within corporate agencies, Obaseki’s history has been one filled with balancing revolution and progressivism with steady and deliberate change from within.

“We are thrilled Gail has joined our team, bringing incredible passion and dedication to seeing her colleagues thrive by feeling supported,” said Ellen Cook, CEO of The Integer Group. “Gail will insist on accountability to push Integer forward as an agency made up of creative and innovative talent from diverse backgrounds and perspectives, who recognize, respect, and maximize everyone’s contribution. There is much more work to be done, and we are fully committed to this next chapter of advancing our mission: to create a truly diverse and inclusive environment for our employees and to deliver great work that works for clients that is truly reflective of the world today.”

Added Obaseki: “I am extremely excited to join The Integer Group, as we continue to create an environment in which diversity, equality, and inclusion are not just present but a foundational pillar of who we are and what we do. And where every person of every race, gender identity, orientation, background, and situation feels safe and valued. As a leading commerce agency, we also understand that we have a responsibility to ourselves as well as a responsibility to our clients and our communities, to affect change and to lead with empathy. We are committed to this responsibility and eager to take action.”

About The Integer Group®

Integer is the Growth Company. We believe in the power of data-fueled intelligence to ignite creativity that captures true value for our clients—turning demand into tangible sales results. Our work starts conversations, creates connections and drives conversion that can be measured and optimized in real time through our core capabilities: Retail Experience Design, Retail Marketing, eCommerce & Social Commerce, Connected Commerce Media, Brand Communications & Activation, and Technology & Innovation.

Integer is a key member of Omnicom Group Inc. and Omnicom Commerce Group, and serves as the commerce arm of TBWA\Worldwide. With more than 1,000 data and culture-driven associates in 22 offices around the globe, we are all commonly focused on growth for clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.

www.integer.com  

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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SOURCE The Integer Group

SSCG Media Group Announces the Launch of ChannelDX™, a Media Channel Planning Tool Focused on Healthcare Professionals

NEW YORK, Nov. 23, 2020 /PRNewswire/ — SSCG Media Group, one of the industry’s largest healthcare media planning and buying agencies, announced the launch of ChannelDX™, a media channel planning tool focused on healthcare professionals (HCPs). It was co-developed in collaboration with Nielsen. ChannelDX™ will enable SSCG strategists to identify the optimal channel mix for client campaigns, improve the efficiency of investment strategies, and drive long-term results for pharmaceutical and healthcare brands. ChannelDX™ covers a broad range of HCP specialties across a wide selection of media channels, including digital and emerging media types, making it the first of its kind.

To date, syndicated channel planning tools have only existed for mainstream consumer brands. This has left a void in the ability for healthcare marketers to leverage automation in order to further optimize channel mix for brands targeting HCPs. By working with Nielsen, SSCG developed a proprietary, data-driven tool that allows for the transformation of data sources into actionable insights for more dynamic planning.

“We’re thrilled to be bringing the large-scale, proprietary HCP media intelligence and insight from SSCG Media Group together with the software-driven intelligence from Nielsen to offer this unique industry first. Now more than ever, agencies and clients need this level of cross-channel rigor as the media landscape becomes ever more complex, and as our quest to understand and impact HCP behavior becomes more intensified,” says Debbie Renner, CEO, SSCG Media Group.

“In today’s environment, advertisers and agencies have a greater need for flexible products that are customizable and deliver on key business objectives,” said Jay Wofsy, SVP, Planning and Ad Intel, Nielsen. “We are excited about our relationship with SSCG Media Group as we are marrying our technology with their first-party data to help solve key business challenges. The new solution allows for better strategic planning that offers a view of multiple planning scenarios based on market insights, investment and campaign objectives for more refined channel and budget allocation.” 

ChannelDX™ aims to align campaign objectives with what motivates HCPs to engage with or use specific media channels for professional purposes. The tool ingests information about brand strategy, target audience and channel capabilities, including advertising impact, effective investment levels and maximum reach. ChannelDX™ helps determine which channels are most effective in achieving brand objectives, along with the impressions needed to effectively drive engagement. This allows SSCG media planners to identify the point of diminishing returns for paid media channels, ultimately aiding in how total media budget should be allocated across each channel. Overall, ChannelDX™ will help answer many important questions for clients targeting HCPs, and inform smarter, data-driven recommendations.

ChannelDX™ was developed exclusively to benefit clients of SSCG Media Group and is available for immediate use.

About SSCG Media Group:
As the Media Center of Excellence for Omnicom Health Group, one of largest and most diversified global healthcare advertising and communications networks in the world, SSCG is dedicated to building connections between healthcare providers (HCPs), patients, and important life-science brands by pioneering innovative media strategies that encourage meaningful conversations and drive better patient outcomes. SSCG’s core media service offerings include Audience Development, Media Strategy, Planning, Buying of Non-Personal Promotion (NPP), Research & Strategic Insights and Data & Analytics. As part of OHG’s Best of Health™ network, SSCG has access to talent, tools and technology that accelerates brand growth for Pharmaceutical clients.

SOURCE SSCG Media Group

Critical Mass Expands Social, Content, and Word-of-Mouth Capabilities Through Merger with Zócalo Group

NEW YORK–(BUSINESS WIRE)– Zócalo Group, a leading digital, and social media agency focused on driving word of mouth, today merged its operations into global digital experience agency Critical Mass. Both part of the DAS Group of Companies, Zócalo Group will now function as a fully integrated affiliate of Critical Mass, expanding to Critical Mass’s global offices. The merger is intended to combine and amplify the complementary strengths of both agencies under the Critical Mass name while providing clients with a broader spectrum of services.

“Our mission has always been to design meaningful experiences by relentlessly focusing on the customer,” said Di Wilkins, CEO of Critical Mass. “With Zócalo Group, we are able to augment our capabilities and extend connected customer experiences through social and word-of-mouth marketing.” 

“We’re excited to formally be a part of Critical Mass,” said Paul M. Rand, President and CEO of Zócalo Group. “We look forward to building on both companies’ track records of success, and to growing our shared capabilities for clients across the globe.”

Zócalo and Critical Mass already have strong foundations in each other’s areas of expertise. Zócalo, a social agency with pronounced digital experience, will enhance Critical Mass’ existing social capabilities while Critical Mass globalizes and expands the Zócalo offering. Together, they will provide clients a suite of industry-leading digital capabilities—Strategy, User Experience, Creative, Technology, Marketing Science, Social, Influencer and Word-of-Mouth marketing.

“Both Zócalo Group and Critical Mass are at the forefront of digital innovation and customer experiences,” said Dale A. Adams, chairman and CEO of the DAS Group of Companies. “We would be hard pressed to think of a better pairing, and are pleased to see these powerhouses move together under one roof. We believe this structure will offer great opportunities for both teams and their clients.”

About Critical Mass

Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences produces business building results for clients. Critical Mass is a part of the DAS Group of Companies.

About Zócalo Group

Zócalo Group (www.zocalogroup.com) is a full-service digital and social media agency, helping leading consumer and business-to-business brands become the most talked about and recommended in their categories. Based in Chicago, Zócalo Group has received numerous industry awards for brand programs and measurement initiatives. Zócalo Group is a part of the DAS Group of Companies. For more information, please visit www.zocalogroup.com.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20151117006490/en/ 

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-606-8017

[email protected]

DDB Launches Specialized Esports and Gaming Agency Globally

PRAGUE, Nov. 10, 2020 /PRNewswire/ — DDB Worldwide is launching DDB FTW (For The Win), the world’s first specialized esports & gaming network agency this month. The agency’s head office will be located in Prague and led by CEO, Global Esports & Gaming Lead, Darko Silajdžić, with additional capacities run out of the DDB agencies in Amsterdam, Dusseldorf, Paris and Hong Kong.

DDB_Worldwide_Darko_Silajdz

“In a changing world dominated by news of pandemics and social distancing, we are seeing acceleration of macro trends across all categories,” says Silajdžić, “and none with more momentum and potential than gaming and esports. As a gamer, I understand that the places where the next generation of people come together is shifting from physical locations to platforms like Fortnite.”

30% of the entire planet are gamers. It is a cross-generational phenomena that is inclusive and vibrant, and DDB is the first global network agency dedicated to guide brands into this vital territory.

DDB FTW will provide global and regional esports and gaming solutions to current clients, and new partners. The launch of the agency recognizes the importance of the category as a channel to reach the 2.8 billion people who identify as gamers.

Says Glen Lomas, President of DDB, EMEA: “This category is not simply about playing Candy Crush or shooting games, it is a movement that spawns its own music, fashion, and language. Gaming platforms are a lifeline of social connection for people during these trying times, and we expect the trend to continue in a post-Covid world.”

DDB FTW consists of passionate gamers from the DDB network covering various areas of expertise including strategy, creative, business design, innovation and tech.

About DDB

DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and many other of the industry’s leading advertising publications and awards shows. The agency’s clients include Mars, McDonald’s, Johnson & Johnson, Unilever and Volkswagen among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:  
Sara Cosgrove
European Communications Director, DDB Worldwide
[email protected]
+44 (0) 7939 9429890

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SOURCE DDB Worldwide

DDB Worldwide Announces Senior Leadership Promotions

adam&eveDDB’s Alex Hesz joins global executive leadership team as Chief Strategy Officer Roisin “Ro” Rooney promoted to Newly Created Role of Chief People Officer

NEW YORK, Nov. 10, 2020 /PRNewswire/ — DDB Worldwide today announced two exciting promotions, continuing the momentum of leadership changes. Alex Hesz has been promoted to Global Chief Strategy Officer and Roisin “Ro” Rooney has been promoted to Global Chief People Officer.

Both join from within the network into newly created roles. Hesz most recently led strategy for the DDB’s Europe, Middle East & Africa and was head of strategy for the highly awarded adam&eve agency. Rooney held the position of regional Chief People Officer, also for the EMEA region.

“I am thrilled to elevate our current leaders from within the network into these roles,” said Worldwide CEO Marty O’Halloran. “Things are changing rapidly, and we’re moving at pace to stay ahead. Alex brings an incredible track record from adam&eveDDB, an agency known for its legendary work and clients. Ro’s experience in EMEA with growing the network, fostering our talent, and creating culture will ensure we are helping our people through this challenging time and into the future.”

Prior to his role across EMEA, Hesz was the Group Chief Strategy Officer at adam&eveDDB. He will continue to serve as adam&eveDDB’s Group CSO for operations in both New York and London. In his global role, Hesz will oversee the entirety of DDB’s global offerings and has work to harness the collective power of the global network.

Rooney will lead recruitment, retention, leadership development and training and initiatives to ensure DDB talent is continuously advancing to stay ahead of client needs. She will nurture and bring to life an exceptional company culture that is embodied by the values, beliefs and behaviors of the DDB name. By building strong relationships across geographies and cultures, Rooney will deliver solutions and results to create meaningful change throughout the network.

Hesz has led strategic offerings across multiple offices and handles accounts such as Lloyds Banking Group, BlackRock, Booking.com, Virgin Media, Beam Suntory, Mars and Unilever. He has written for the Guardian, Marketing, Marketing Week, City AM, The Evening Standard, Campaign, AdAge and The Drum on subjects spanning digital marketing to moral hazard to corporate responsibility, on the last of which he co-wrote a book (Guilt Trip, 2009). He is a trustee of Versus Arthritis (formerly Arthritis Research UK), one of the UK’s largest medical charities.

A founding member of DDB University, now known as the People Performance Group, Rooney brings a strong background in learning solutions to accompany her fluency in DDB’s people and culture. She previously sat as chairperson of the International Agencies’ Council of EACA, the European Association of Communication Agencies from 2016 to 2019. She was also a member of Omnicom Group’s EDU Advisory Board, a team of practitioners charged with creating best in class global training and development solutions for the 1,200 companies and 65,000 employees of Omnicom Group.

ABOUT DDB

DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and the U.S. Army, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

ABOUT OMNICOM

Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media contact:

Name: Rahel Rasu
E-mail: [email protected]

DDB_Worldwide_Roisin_Ro_Rooney

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SOURCE DDB Worldwide

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