Michael Hartman, Renowned Broadway Press Agent, Joins Advertising Agency Serino Coyne Posted on November 29, 2018December 11, 2020 by Revanth Ravish Founder of the Hartman Group returns to broadway to join Leslie Barrett and Matt Upshaw as the agency’s new team of managing directors New York, N.Y., November 29, 2018 — Serino Coyne, a leading live entertainment advertising and marketing agency and part of Omnicom Group Inc. (NYSE: OMC), today announced that Michael Hartman, the founder and CEO of The Hartman Group and co-founder and president of Barlow-Hartman, two successful theatrical media relations companies, has joined the agency as a managing director. In this newly created role, Hartman will join Serino Coyne’s dynamic staff of artists, innovators and data-driven strategists to oversee the agency’s new business development. Beginning on Monday, Dec. 3, as part of a new leadership team under Serino Coyne CEO Angelo Desimini, Hartman will join Leslie Barrett, current Vice President of Business Engagement, and Matt Upshaw, current Vice President of Account Management and Insights, in their new roles as managing directors. Serino Coyne CFO Catherine Reidand President Greg Corradettiwill continue in their positions. “Michael Hartman is one of the most respected strategic minds in the making and marketing of Broadway show brands,” said Desimini. “A person with his deep experience and well-established relationships is extremely hard to find and rarely available. The contributions of Leslie Barrett and Matt Upshaw to the industry and this agency are inestimable. They are natural leaders with originality and a palpable hunger. I’m excited for the many new initiatives and expertise they bring to this next chapter of our company.” At Barlow-Hartman and later The Hartman Group, Hartman was one of the pre-eminent media relations professionals in the theater industry from 1999 to 2014. He joins Serino Coyne after a highly successful tenure as CEO of the Austin, Tex.-based Amy’s Ice Creams from 2014 to 2018. “My four years as CEO of a larger company in a different industry and a city dominated by tech and cutting-edge company culture allowed for tremendous personal growth, perspective, and the kind of expansion as a businessman I’d likely not gotten otherwise. I’m eager to bring renewed energy to the business of Broadway, not only to the work itself but to company culture. Serino Coyne has been a constant in my career as a press agent and business owner since I started and I am thrilled to join this respected, award-winning agency where Broadway history has been made many times over. Let’s make some more.” The restructuring plan at Serino Coyne reflects the new realities of advertising and marketing in live entertainment. As consumer behavior continues to change at a rapid pace, Serino Coyne’s new leadership team is uniquely positioned to tackle the challenges ahead. “With the addition of Michael and new roles for Leslie and Matt, we are creating an agency with expertise that allows innovations to come to the forefront,” said Desimini. “We understand that selling a ticket is no longer just about a great creative campaign. It’s about data-driven assignments that interact purposefully with audience members, partners and the social media sphere. This new team will bring a holistic view of how we do business, allowing us as an agency to tell stories like no one else. I’m especially thrilled that Michael, as a press agent for 20 years, brings to the table fresh eyes and a skill set that is going to be unique to the industry. With this new leadership team in place, Serino Coyne is ready for a bright new future filled with great work.” Now in its 42nd year, Serino Coyne has created successful campaigns for an impressive list of some the most groundbreaking, long-running Broadway shows and live entertainment properties of the modern era, including The Phantom of the Opera, The Lion King, Wicked andDear Evan Hansen. Leslie Barrett joined Serino Coyne in 2007 and most recently held the position of Vice President of Business Engagement. Over the last 11 years, she has been responsible for new business development, the creation of the digital media practice, the development of the partnership marketing group and the establishment of internal programs for staff training and development. She has also served on several special committees for Omnicom, the parent company of Serino Coyne. Prior to joining Serino Coyne, Leslie worked for Disney Theatrical Productions and Broadway.com. She currently sits on the board of the Broadway Inspirational Voices Choir. Michael Hartman is a former Broadway press agent who created many successful strategic campaigns and represented over 150 Broadway shows as founder and CEO of The Hartman Group from 2009 – 2014, and co-founder and President of Barlow-Hartman from 1999-2009, two highly-successful media relations companies in New York. For the past four years he immersed in an entirely new industry as CEO of Amy’s Ice Creams, a 35-year young company of 300 employees and 17 locations, based in tech-savvy Austin, Tex. He was proud to oversee a company that was nationally recognized for its super premium ice cream, uniquely performance-based customer service and wildly entrepreneurial company culture. Matt Upshaw joined Serino Coyne in 2007 and has most recently held the role of Vice President of Account Management and Insights. He was instrumental in the creation, management and growth of the Insights Department – the first of its kind in the theater industry – which provides clients with sales analysis, dynamic pricing and revenue management entirely in-house. In his 11 years at the agency, Matt has managed the marketing teams for more than 50 clients, from limited-engagement plays to long-running musical hits and other live entertainment properties. Matt has a background in civil engineering and U.S. Naval intelligence. Serino Coyne is the nation’s preeminent full-service entertainment advertising, marketing, and branding agency. Founded in 1977, Serino Coyne represents some of the world’s largest entertainment brands, including Disney Theatrical Group (Frozen, Aladdin, The Lion King), Wicked, Dear Evan Hansen, Ain’t Too Proud – The Life and Times of The Temptations, Harvey Fierstein’s Torch Song, National Geographic ENCOUNTER, Legends / One World Observatory, The Phantom of the Opera, and The Tony Awards®. The agency’s work has garnered multiple Webby, Telly, and Clio Awards. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
DDB, Tribal Sweep Marketing Excellence Awards And Named Mumbrella Agency Of The Year 2018 Posted on November 19, 2018December 11, 2020 by Revanth Ravish The agency group brings home 17 awards plus Agency of the Year title Singapore, November 19, 2018—DDB Group Singapore, including its digital arm Tribal Worldwide Singapore, has won six gold, eight silver and three bronze trophies at the Marketing Interactive Marketing Excellence Awards, as well as the title of Creative Agency of the Year at Mumbrella Asia’s Agency of the Year Awards held in Singapore last week. At the Marketing Excellence Awards on November 9, Tribal Worldwide Singapore and client Heineken emerged as the golden pair, winning eight awards for their successful partnership. The duo won a gold and two silver awards for ‘F1 is more than a race,’ a gold and two silver nods for ‘All I want for Christmas is Heineken,’ and silver and bronze metals for ‘UCL champion the match.’ Heineken also took home Marketer of the Year. Tribal also won a gold, silver and bronze awards for Manulife’s ‘What’s your MOVE?’ and a gold for ‘Cover me bro.’ The agency further won gold and silver metals for the Ministry of Communications and Information’s ‘War against Diabetes’ and a gold award for the Ministry of Culture, Community and Youth’s ‘Mr. Woo, the Hungry Ghost Festival chatbot.’ DDB Group Singapore brought home a silver for DBS Suite Life. Tribal also won bronze for ‘Active is now!’ in partnership with iNNN Creative Solutions and Carat Singapore. On Nov 15, 2018, DDB Group Singapore was also named Creative Agency of the Year at Mumbrella’s Agency of the Year Awards 2018. “Last week marked an incredible achievement for both DDB and Tribal. We’re proud of our teams for the winning campaigns for big brands like Heineken, Manulife, DBS Bank, MCI and MCCY,” said David Tang, CEO and President at DDB Asia. “Our focus, as always, is in the work and that’s the passion of our DDB Group.” ABOUT DDB GROUP SINGAPORE With a focus on innovative marketing, DDB Group Singapore builds brands and business with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper marketing), Track (e-commerce), Tasseologic (data and CRM) and Tango5 (social impact). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications network – the fourth largest communications network in the world, with more than 200 offices in over 90 countries. DDB Worldwide is a member of Omnicom Group Inc. DDB Group Singapore was named IAS Hall of Fame Agency of the Year 2009-2016, and has dominated the Effie Singapore Awards for twelve consecutive years. ABOUT DDB WORLDWIDE DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. At the prestigious 2016 Cannes International Festival of Creativity, DDB took home 101 Lions. DDB is also the 2016 African Cristal Network of the Year and the 2017 Eurobest Network of the Year for the eight time in nine years. In addition, DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. ABOUT OMNICOM GROUP INC. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale Posted on November 13, 2018December 11, 2020 by Revanth Ravish Tech brands, retail and quick-serve restaurants dominate global rankings NEW YORK, Nov. 13, 2018 — Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include: 55 percent of people are willing to pay more for simpler experiences. 64 percent of people are more likely to recommend a brand that delivers simple experiences. A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.Companies that fail to provide simple experiences leave an estimated share of $98 billion on the table. “World’s Simplest Brands quantifies the substantial monetary value of investing in simplifying,” said Howard Belk, co-CEO and chief creative officer, Siegel+Gale. “Now in its eighth year, our study reaffirms an increasing demand for transparent, direct, simple experiences that make peoples’ lives easier. Once again the data proves that simplicity pays.” Movers and ShakersAgainst a backdrop of political, economic and cultural uncertainty, and given rapidly shifting customer expectations, people are demanding simplicity more than ever before. Highlights from this year’s global rankings include:Netflix: For the first time, the leading Internet entertainment service has been named World’s Simplest Brand. Its ease of experience, which allows users to stream, pause and resume viewing high-quality content—without commercials or commitments—earns them the top honor for simplicity.ALDI and Lidl: The German discount grocers are a mainstay of our global Top 10. They surpass big-box competitors by virtue of their clear communications, affordable prices and premium private label products.Spotify and Trivago: The Swedish music streaming service and the German online booking platform are both newcomers to the Top 10 global ranking. Uniqlo: In a beleaguered fashion industry, this Japanese clothing retailer’s philosophy—simplicity, quality and longevity—resonates around the world.Media struggles: Perhaps not surprisingly, given the current context of ‘fake news’ claims and evidence of disinformation campaigns, the news and social media industries fared poorly in this year’s ranking.Consistently complex: Again, this year, industries mired in complexity such as insurance, telecommunications and car rental are at the bottom of the ranking. 2018 Top 10 World’s Simplest Brands NetflixALDIGoogleLidlCarrefourMcDonald’strivagoSpotifyUniqloSubway “The top performers in our study operate in crowded, highly competitive marketplaces. That said, their ability to consistently deliver their brands with simple, compelling experiences sets them apart,” said David Srere, co-CEO and Chief Strategy Officer at Siegel+Gale. “Companies will benefit greatly by keeping it simple for customers…or suffer the consequences.” To browse the full rankings by country and industry visit SimplicityIndex.com. About Siegel+GaleSiegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the Brand Consulting Group, a division of Omnicom Group Inc. (NYSE: OMC), we have strong partners all around the world. Contact: Molly Muldoon, PR Director, Siegel+Gale[email protected]1.212.453.0491
Management Transition at AMVBBDO Posted on November 6, 2018December 11, 2020 by Revanth Ravish LONDON, NOVEMBER 6, 2018 – BBDO Worldwide announced today that Dame Cilla Snowball, Group CEO and Group Chairman of AMVBBO, will be leaving the agency at the end of the year. She will be succeeded by Sarah Douglas as CEO AMVBBDO and Justin Pahl as Group Chairman AMVBBDO effective January 1, 2019. “About a year ago, Cilla told me she was giving me 12 months’ notice of her intention to leave her position and pursue a portfolio-based career, working on the boards and government initiatives that she is frequently approached for,” said Andrew Robertson, President and CEO, BBDO Worldwide. “Since then, I have spent most of my time pretending the conversation never happened; and Cilla has spent hers tirelessly developing the agency’s business, reputation and leadership team. As always though, Cilla meant what she said. And now, after 26 years, that time has come.” He continued, “I want to thank Cilla for her extraordinary contributions to AMVBBDO and the network. She has embodied all of our values, but no one – no one – has ever been loved more by clients. Because no one – no one – has ever loved clients more.” Dame Cilla Snowball joined AMVBBDO in 1992 as the agency’s first new business director, and has served as its Managing Director, Chairman, Group Chairman, and Chief Executive. The agency has held the UK’s number one billings position for 21 consecutive years, helped set the gold standard for UK creativity and, on multiple occasions, been named Agency of the Year for effectiveness, creativity, and marketing. She has made a significant contribution to the industry as past Chairman of the Advertising Association and past President of WACL, MGGB and The Thirty Club of London. In recognition of her contributions to advertising, diversity and equality, she was made a Dame last year – the first in advertising. “It’s very hard to leave a business I love, and work that I enjoy,” said Snowball. “If you’ve worked as long as I have in a great job like mine, I think it’s best to go when people ask why, not when you are leaving. I’m beyond grateful for the opportunities and support I have been given at AMVBBDO, surrounded by the best work, people and clients. I’ve always loved doing portfolio work and I am excited about the next chapter.” Sarah Douglas joined AMVBBDO 18 years ago and currently serves as its Chief Client Officer. Justin Pahl is Managing Director and has worked at AMVBBDO for the past 10 years. “Sarah has been associated with some of the agency’s most powerful work and has led many of its most important pitches as Chief Client Officer. She is sharp, challenging, courageous, and knows how to get the best out of the agency,” said Robertson. “Justin has led some of our most important client assignments and, most recently, led the European effort on Ford. I congratulate Sarah and Justin and wish them every success as they transition into their new roles.” ABOUT AMVBBDO AMVBBDO is the UK’s largest advertising agency and has been ranked the number one agency by Nielsen for the last 21 consecutive years. AMVBBDO works with over 70 brands and has one simple aim with all of them – to create powerful brand platforms that propel them forward. We firmly believe in the link between creativity and effectiveness. Creativity is at the core of our DNA and we always operate with passion, integrity and civility. In 2018, AMVBBDO was named Agency of the Year at Creative Circle, D&AD and Marketing Week Masters Awards, and it was the most awarded UK agency at ADC, Brand Film Festival, MAA Do Different Awards, Marketing Society, One Show and YouTube Works. It was the #2 most successful agency in the world at Cannes. AMVBBDO has been rated one of the Top 50 Best Companies to Work For. AMVBBDO is part of BBDO Worldwide. ABOUT BBDO BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For 12 years in a row, BBDO has been ranked the most creative agency network in the world in The Gunn Report and for seven years, including 2018, BBDO has been named Network of the Year at the Cannes Lions International Festival of Creativity – more than any other agency network. For the past five years, BBDO has topped the WARC 100 as the world’s most strategic agency network. BBDO has also been chosen Agency of the Year multiple times by the leading industry trade publications. BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
Regional Management Changes at BBDO Posted on November 5, 2018December 11, 2020 by Revanth Ravish NEW YORK, NOVEMBER 5, 2018 – BBDO Worldwide announced regional management changes today. The announcement was made by Andrew Robertson, President and CEO, BBDO Worldwide. St. John Walshe will become CEO, BBDO The Americas, and Jim Moser Chairman, BBDO Europe. “St. John started his career at BBDO in 1997 as an account executive on M&M’s,” said Robertson. “For the last 13 years, he has been our global lead on Mars. In that time, it has grown into one of our largest clients and a global flagbearer for our work – the most awarded client at Cannes the last two years in a row. For the last five years, he has also been leading most of our agencies in Europe. Their performance has been strong . He is an exceptional people picker, talent developer and team builder. He is restless, curious and innovative.” Robertson continued, “Jim Moser will be moving from Australia to London. He has had several significant agency and group roles in the 19+ years he has been with the Clemenger Group, and prior to that led our agencies in Poland and Italy. He may be an American moving from Australia, but he loves Europe. And there is no more passionate believer in BBDO, its people, and what we stand for than Jim.” Both Mr. Walshe and Mr. Moser will relocate to their new regions next year. ABOUT BBDO BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For 12 years in a row, BBDO has been ranked the most creative agency network in the world in The Gunn Reportand for seven years, including 2018, BBDO has been named Network of the Year at the Cannes Lions International Festival of Creativity – more than any other agency network. For the past five years, BBDO has topped the WARC 100 as the world’s most strategic agency network. BBDO has also been chosen Agency of the Year multiple times by the leading industry trade publications. BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.