Omnicom Agencies Uphold Creative Excellence at the Spikes Asia Festival of Creativity Posted on September 30, 2019December 11, 2020 by Revanth Ravish BBDO and TBWA Place Within Top Three Networks NEW YORK and SINGAPORE, Sept. 30, 2019 — On the heels of winning Holding Company of the Year at the Cannes Lions Festival, Omnicom (NYSE: OMC) agencies topped industry lists at the 2019 Spikes Asia Festival of Creativity. For the sixth year in a row, BBDO received the night’s top honor and was named Network of the Year, with TBWA placing third. BBDO agencies also had a strong performance in the Asia-Pacific Agency of the Year category, with Colenso BBDO coming in first and BBDO Pakistan trailing shortly behind in third. For Media Agency of the Year, PHD Worldwide was awarded the third spot. In total, 20 Omnicom agencies contributed to more than 120 Spike awards featuring work for 40 different clients. This included an impressive 12 Grand Prix awards, seven of which were from BBDO, three from TBWA and two from DDB: Creative Effectiveness: “Project Free Period” by DDB Mudra for Johnson & JohnsonDesign: “Signs of Love” by TBWA\Melbourne for ANZ Bank AustraliaDigital: “Naughty or Nice Bauble” by Clemenger BBDO for MyerGlass: “Sons #ShareTheLoad” by BBDO India for P&G IndiaGrand Prix for Good: “Stop Dowrymongering” by BBDO Pakistan for UN WomenInnovation: “7:1 Furniture Collection” by BBDO Bangkok for HomeProIntegrated: “Naughty or Nice Bauble” by Clemenger BBDO for MyerMobile: “Safety Hub” by CHE Proximity for NRMAMusic: “I’m Drinking It for You” by Colenso BBDO for DB BreweriesOutdoor: “Signs of Love” by TBWA\Melbourne for ANZ Bank AustraliaPrint & Outdoor Craft: “Grave of Thrones” by DDB Sydney for FoxtelPrint & Publishing: “One Mindful Mind” by TBWA\India for NeuroGen “It’s a proud moment to see two of our agency networks in the top three again, with Omnicom agencies claiming the highest honors in 12 out of the 23 award categories,” said John Wren, Chairman and CEO of Omnicom Group. “Following our success at the Cannes Lions Festival, this achievement at Spikes Asia cements Omnicom’s place as a worldwide creative leader and highlights the outstanding teams and agencies we’ve established within the APAC region.” Full details on all winners can be found on www.spikes.asia. About Spikes AsiaBuilding on 32 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organizers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. The Awards, judged by leading international and regional creatives, honor the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Innovation and Healthcare. About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital Posted on September 26, 2019December 11, 2020 by Revanth Ravish NEW YORK, Sept. 26, 2019 /PRNewswire/ — Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC), announced today that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences. Smart Digital’s technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in real-time, resulting in more effective marketing and greater ROI. “Partnering with Smart Digital is not only a strategic move for Omnicom, as we grow and leverage proprietary tools, like Omni, to strengthen our AI and personalization capabilities, but, moreover, it’s important for our clients – for whom we’ll be better able to deliver powerful end-to-end customer experience solutions,” said Luke Taylor, CEO of OPMG. “We welcome them to the Omnicom family.” Smart Digital’s service portfolio ranges from the deployment of real-time personalization and optimization, to data management services and the development of end-to-end digital strategies, to cross-channel marketing. Thomas Vogt, founder and CEO of Smart Digital, commented “Our aim is to provide clients with the know-how, services and marketing technology that will enable individualized brand experiences and increase brand loyalty. With OPMG, we have found a partner who shares our ambitions and whose portfolio we ideally complement with our own services. Together, we will offer integrated and innovative solutions to clients that have never been available before. We look forward to working closely with OPMG and the wider Omnicom network.” Smart Digital was founded in Gerlinger, Germany in 2011 and has deployed its services in more than 30 international markets. The transaction is subject to regulatory approval and is expected to close in the third quarter. About Omnicom Precision Marketing Group Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc. Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. View original content:https://www.prnewswire.com/news-releases/omnicom-strengthens-its-ai-based-user-centric-personalization-solutions-by-acquiring-smart-digital-300925511.html SOURCE Omnicom Precision Marketing Group
Omnicom at Advertising Week 2019 Posted on September 17, 2019January 12, 2021 by Revanth Ravish Advertising Week New York 2019, the annual gathering of marketing, advertising, technology and brand professionals, begins this year on Monday, September 23rd in New York City. Omnicom, along with several agency members from across the networks, will be featured in speaking sessions and planned events throughout the week. Highlights include: Monday, September 23rd 11:30AM | “Brave Brands 2019” with Itaru Fujikawa, Senior Account Director, TBWA\Hakuhodo & Ari Weiss, Chief Creative Officer, DDB 1:30PM | “Raising the New Gen: A Frank Conversation Between a Mentor and His Mentees” with Chris Beresford-Hill, Chief Creative Officer, TBWA\Chiat\Day Tuesday, September 24th 10:45PM | “Sparks, Signals, Stories: What Work that Works Looks Like on YouTube” with Nick Reggars, Group Content Strategy Director, GS&P 4:00PM | “Save the Planet and Win a Grand Prix” with Tina Allen, Managing Director, BBDO NY Wednesday, September 25th 10:00AM | “Media Measurement Priorities” with Jonathan Steuer, Chief Research Officer, OMG 1:45PM | “Cannabis, Hemp and CBD: How Licensing Programs Can Turn Brands into Leaders” with Allison Ames, President & CEO, Beanstalk & Michael Stone, Chairman and Co-Founder, Beanstalk Thursday, September 26th 9:30AM | “The Role of Identity in an Evolving Data-Driven World” with Megan Pagliuca, Chief Data Officer, Hearts & Science 2:15PM | “Inside the Great Hack” with Jeff Goodby, Co-Chairman & Partner, GS&P 4:30PM | “Measurement on Demand” with Adam Gitlin, Head of Data, Annalect View the full list of events here.
Omnicom Public Relations Group Appoints Erin Lanuti to New Chief Innovation Officer Role Posted on September 10, 2019December 11, 2020 by Revanth Ravish NEW YORK, Sept. 10, 2019 /PRNewswire/ — Omnicom Public Relations Group (OPRG) today announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York. “Erin has a proven track record of building and scaling digital solutions globally across marketing disciplines,” said van Bergen. “Her expertise will be instrumental across all OPRG agencies as we continue to focus on demonstrating the true business value of communications for clients. We’re thrilled to have her on our team.” Lanuti joins OPRG from Publicis, having spent nine years driving integrated marketing and digital transformation across MSLGROUP and Performics. She developed and scaled globally a suite of global performance marketing solutions including Conversation2Commerce, a solution that linked PR to a measurable business impact across ecommerce, sales and brand lift. “OPRG is uniquely positioned in the industry with its unrivaled scale and access to the breadth and depth of Omnicom resources,” said Lanuti. “I couldn’t be more excited to join OPRG and partner with its amazing agencies to capitalize on this opportunity and accelerate innovation.” She has been awarded “Innovator of the Year” by the International Business Awards, “Digital 40 over 40” by Campaign Magazine and added to the prestigious “Innovator 25” by the Holmes Report. About Omnicom Public Relations Group Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About the DAS Group of Companies The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries. SOURCE Omnicom Public Relations Group Related Links https://www.omnicomgroup.com