TracyLocke Diversifies Executive Leadership Board to Drive Strategic Growth Posted on September 27, 2021September 27, 2021 by Amanda Granath Investments in the expanded structure prioritize data and innovation to fuel creativity for both client partners and employee advancement DALLAS, Sept. 27, 2021 /PRNewswire/ — Leading commerce and communications agency TracyLocke announced its new executive leadership board, spanning across its hub offices in Chicago, Dallas and Wilton, Conn., focused on steering the future of the agency. The announcement comes on the heels of TracyLocke’s announcement naming Tina Manikas as President in June. “As we established our executive leadership board, we looked for individuals that embodied our culture of innovation and collaboration,” said Michael Lovegrove, Chief Executive Officer. “Each member of our team brings a unique point of view and new perspective to the table, unlocking business opportunities across and for our full client portfolio.” The newly expanded executive leadership board, under the leadership of Lovegrove and Manikas, will be focused on the evolution of four key pillars: driving strategic innovation, compelling creative excellence, expanding client partnerships and unifying talent-building programs. Strategic depth and an accelerated commitment to innovation with a focus on data science is key to the agency’s evolution and success. Michelle Tisdale was promoted to Chief Analytics Officer, and Ashish Oak was hired as Chief Innovation Officer. The two will work together to keep TracyLocke at the forefront of data science and deliver unprecedented shopper and commerce intelligence for clients and the agency, while leveraging Omni, Omnicom’s people-based marketing orchestration platform. Compelling creative excellence will remain a priority for the agency. Phil Camarota officially stepped into the Chief Creative Officer role, where he will continue to be responsible for directing the company’s creative capability and product, while partnering with creative leadership across the company to manage, direct and inspire compelling creativity. Sabrina Diez was promoted to Senior Vice President, Executive Creative Director, where she will partner with Camarota, playing a key role in fostering creative excellence across clients. For client partnerships, Stephen Miller was named Chief Marketing Officer, with a focus on promoting TracyLocke’s evolved capabilities and developing business growth opportunities in collaboration with newly appointed Chief Client Officer, Michael Bartlett. The two will be focused on creating sustainable growth among new and existing clients. Lastly, but most importantly, Alex Cuevas will be joining the executive leadership board as Senior Director of Talent Management and Diversity, Equity and Inclusion Lead. She will be shaping the future of the agency’s talent experience and culture. The complete executive leadership board includes representatives across business, creative, strategy, production, data science, innovation, finance and talent. “We believe diversity is not only an economic accelerator, but a necessity to make great work and attract the industry’s best talent,” Manikas stated. “TracyLocke is proud to have an executive leadership board that not only represents our employees, but also the communities in which we reside. We remain committed to this focus.” About TracyLocke: TracyLocke is an award-winning global agency that leverages insightful creativity and design thinking to drive commerce. With offices in North America and around the world, its employees are a blend of talented individuals with unique strengths, experiences and backgrounds. TracyLocke is part of the Omnicom Commerce Group and partners with clients such as PepsiCo, SC Johnson, Diageo, Pizza Hut, Godiva, Samsung, and the Dollar General Literacy Foundation. For more information about TracyLocke, visit www.tracylocke.com. About Omnicom Commerce Group: Omnicom Commerce Group (OCG) is a global community of four award-winning commerce agencies, working with brands and retailers to offer best in class consultancy, creativity and capability focused on driving increased conversion and transaction. OCG’s priority is to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retail and shopping. OCG encompasses 2,500 people across 19 markets – for more information please visit www.omnicomcommercegroup.com. OCG is part Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company. SOURCE TracyLocke
Mercedes-Benz is sustainably consolidating its agency landscape, and awarding the international mandate for marketing communication to Omnicom Group Posted on September 20, 2021September 20, 2021 by Amanda Granath Global pitch decision in favour of Omnicom Group, with a long-term partnership planned to launch under the name ‘Team X’ beginning January 2022Mercedes-Benz is bundling its global media, brand and performance marketing activities across all phases of the customer journey in an international agency networkAfter the merger of the new, fully integrated PR & Marketing unit under the leadership of Bettina Fetzer, the next step for strengthening the brand presence will follow with the further development of the agency networkCreating globally consistent brand experiences across all customer touchpoints Stuttgart, September 2021 – After merging the communication and marketing departments within the company, Mercedes-Benz is now taking the next step and fundamentally repositioning itself on the agency side as well, consolidating its global marketing communication scope with ‘Team X’ from Omnicom. This arrangement, which is unique in the industry, will create a fully integrated, global agency model – from performance content development to media playout and success measurement – which can serve interested parties and customers with relevant information at all contact points of the customer journey. This consolidation on the agency side is to follow the internal consolidation of performance marketing activities into international hubs in the four regions of the United States, Europe, China and Overseas. As a basis for content production, an efficient process for digital image and moving image production is being established which can present the required communication content and formats for personalised communication with the customer on a large scale. Prior to the six-month selection process, the areas of responsibility of the two agency groups that are currently enjoying a very successful working relationship with Mercedes-Benz were redefined and re-evaluated in a multi-stage selection process, with the aim of consolidating into one partner. The focus of the tender was primarily on the further development of digital and data-based media, as well as brand and performance marketing activities, which assure the customer-centric approach to all target groups along the customer journey – online and offline. In addition to the processes of change in marketing and sales driven by the digital transformation, the aim for the new agency set-up is also to simplify marketing operations. In order to consistently increase marketing effectiveness and efficiency, the intelligent use of data along the customer journey should also be accelerated. As the budget holder of global media activities, Omnicom Group was convincing in this selection process, and as the new holistic partner, will ensure seamless development and playout process both on- and off-site for the corporate and product brands of Mercedes-Benz, on a global basis. The new agency unit will commence operations under the name ‘Team X’ in January 2022, and will have cross-divisional responsibility for a large number of Mercedes-Benz business units in more than 40 markets worldwide. A long-term partnership is planned. “With this decision, Mercedes-Benz is setting the next milestone in consistent customer communication on all channels – online and offline. By bringing together a new, fully integrated unit, Mercedes-Benz is re-orchestrating all of its communication content across all channels to deliver a data-driven, personalised and seamless brand experience for customers at all touchpoints worldwide. This is where ‘Team X’ will act as our holistic, fully networked agency partner for globally sustainable, efficient and effective communication,” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Sales. “Our goal is to build the most desirable cars in the world – we also want to convey the desirability of our products as well as our esteem for our customers in every contact with our brand,” says Seeger. “We share the importance of this moment and feel privileged to partner with Mercedes-Benz as they transform and merge their Global Marketing and Communication activities”, says John Wren, Chairman and CEO of Omnicom Group. “Mercedes-Benz was looking for a holistic agency partner that could help deploy a sustainable and globally consistent luxury experience for the company’s brand promise around the world for the first time. Our newly formed ‘Team X’ delivers on that goal, creating a streamlined global structure with clear single points of contact as well as innovative data and analytics connected in every layer. We look forward to supporting Mercedes-Benz in a long-term partnership to further increase the desirability of its brand portfolio and pioneer the creation of personalized and highly effective customer communications.” Globally consistent and brand defining experiences To further develop the brand’s luxury positioning, Mercedes-Benz is also focusing even more on generating brand-defining experiences that lie outside the classic campaign – from events to collaborations. To this end, both agency groups involved in the pitch were additionally asked for a concept for a fully integrated global creative agency. This is intended not only create a globally consistent brand presence, but also consider the special cultural and social characteristics in the relevant regions. To this end, Omnicom Group presented a compelling approach, envisioning an integrated and tailor-made agency solution unlocking a holistic view of the consumer across every brand-defining touchpoint, experience and moment along the customer journey. The model combines the ability to further augment desirability for our brand portfolio while using powerful data to identify and capture future demand potentials. Working closely with the Mercedes team, Omnicom Group plans to further refine the model, bringing together best-in-class specialists across disciplines within their existing agency network in the United States, Europe and China – as well as from long-standing Mercedes-Benz agency partners antoni und OSK. “The creative unit with hubs in the US, Europe and Asia will take local needs into account early into the strategy and creative work, and adapt global brand presences in a regionally nuanced way. In addition, together with all regions, we want to significantly strengthen the communicative and experience-oriented proportion of brand communication. In parallel, we will work as a team on continuous brand development and the design of our style-defining appearance across touchpoints and audiences – in all regions and markets. One presence, one brand experience – one “Mercedes look and feel” for all brand-defining activities worldwide – that is our goal,” says Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG. Fair and transparent selection process with commitment to sustainability Selection of the new agency was based on a standardised procedure involving all participating regions and Mercedes-Benz business units. In order to guarantee a fair and transparent process, the agency services presented were assessed according to uniform criteria and collated to form an overall result using a predetermined weighting key. Evidence of and commitment to a sustainable business strategy was a relevant part of the selection criteria. Throughout the process, Mercedes-Benz also followed the common guidelines of the World Federation of Advertisers (WFA) and the European Association of Communications Agencies (EACA) on conducting pitches. Source: media.daimler.com
Omnicom Agrees to Acquire OSK Posted on September 20, 2021September 20, 2021 by Amanda Granath NEW YORK, Sept. 20, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC), today announced it has agreed to acquire Oliver Schrott Kommunikation GmbH (OSK), one of Germany’s leading public relations and communication agencies. OSK will operate as a stand-alone brand within Omnicom Public Relations Group, the collective of top global public relations and specialist agencies within Omnicom. OSK has a broad portfolio of communication services at the intersection of PR, social media and marketing. It is most known for its automotive communications and also offers expertise in the areas of new mobility, technology and digital life. OSK serves some of the world’s best-known brands, including Mercedes-Benz, Harman, Siemens and ZF. Since its founding in 1993, it has established an international presence with more than 225 people located in offices in Germany, China and the United States. Following the closing of the acquisition, OSK will continue to be led by President and CEO, Oliver Schrott. “The acquisition of OSK is part of our strategic plan to grow our capabilities in the areas where OSK excels, especially the convergence of technology, mobility and communications,” said John Wren, Chairman and CEO of Omnicom. “We are excited to bring OSK into the group to strengthen our PR footprint in Europe and deliver new perspectives for our clients. I want to welcome Oliver and his entire team to Omnicom.” OSK has consistently been ranked among Germany’s leading PR agencies and is the undisputed #1 agency for automotive and mobility communications. The agency has expanded its capabilities into a broad-based communications service provider with a portfolio that is unique in the sector, internationalized with offices in New York and Beijing, and digitized with a technology hub in Berlin. “With Omnicom, we have found an ideal partner that will build on our successful past and help us get to the next level of our development,” said Oliver Schrott. “After 28 years of success as an owner-managed agency, we’re eager to see how our unmatched talent combined with Omnicom’s know-how and resources will accelerate our position across geographies, industries and data-driven communications.” OSK will also have a leading role as Omnicom partners with Mercedes-Benz to co-create ‘Team X’ – a tailormade and data-driven global agency solution with expertise spanning across the entire spectrum of Mercedes’ Communications and Marketing activities. The transaction is expected to close in the fourth quarter of 2021 and is subject to finalization of a definitive agreement and customary closing conditions. ABOUT OSKOliver Schrott Kommunikation GmbH (OSK) (www.osk.de) is one of Germany’s leading PR and communications agencies. Founded in 1993 by former journalist Oliver Schrott, the consultancy offers advice and support at the interface between communication and sales, brand and product. OSK specializes in international PR campaigns, platforms and formats for the four future-oriented fields of Automotive, New Mobility, Technology and Digital Life. The company employs more than 225 permanent staff at its headquarters in Cologne and offices in Berlin, Stuttgart, Friedrichshafen, New York and Beijing. OSK’s clients include leading international brands such as Mercedes-Benz, Harman, Siemens and ZF. ABOUT OMNICOM GROUP INC.Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. ABOUT OMNICOM PUBLIC RELATIONS GROUPOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including global health strategy, marketing to women, public affairs and corporate social responsibility. It encompasses more than 6,300 public relations professionals who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of Omnicom Group Inc. SOURCE Omnicom Group Inc.
Omnicom Agrees to Acquire antoni Posted on September 20, 2021September 20, 2021 by Amanda Granath NEW YORK, Sept. 20, 2021 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced it has agreed to acquire antoni, a Berlin-based, digitally-native advertising agency. antoni is one of the most innovative and creative advertising agencies in Europe. Since its launch in 2015 with its founding client, Mercedes-Benz, antoni has grown to more than 170 people and expanded its services to leading brands such as Vodafone, bett1.de, Kärcher and Katjes. antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs. antoni was founded by André Kemper, Managing Director and Chief Creative Officer, and Tonio Kröger, Managing Director and CEO, who have demonstrated their ability to effectively adapt their services to evolving and rapidly changing consumer and client demands. Tonio and André will continue to serve in their current roles following the closing of the transaction. “We have been courted by a few international groups over the years, but we chose a partnership with Omnicom because it is a group which truly respects entrepreneurship and creativity. I have a long-standing history with Omnicom and together we will co-create and implement a successful and effective international expansion,” commented Kröger. “I’ve known Tonio for years and I’m glad to welcome him back to the Omnicom family,” said John Wren, Chairman and CEO of Omnicom. “antoni’s creative leadership and depth of talent will significantly strengthen our capabilities in Europe and around the globe.” antoni made the leap from being a true start-up to becoming one of the most innovative and compelling creative agencies in an unprecedented short period of time. Its pool of brilliant international talent is highly respected and envied across the industry. During its tenure servicing Mercedes, antoni has contributed to it becoming one of the ten most valuable brands globally and the leading luxury car brand. antoni will also have a leading role as Omnicom partners with Mercedes-Benz to co-create ‘Team X’ – a tailormade and data-driven global agency solution, spanning expertise across the entire spectrum of Mercedes’ Communications and Marketing activities and aiming to shape the future of Mercedes’ Global Brand Communications. “antoni is a true gem – characterized by the most inspiring team I’ve ever had the pleasure to work with. I love this team and its character. In Omnicom, we have found a partner that will truly preserve and build upon this unique character,” said Kemper. The transaction is expected to close in the first quarter of 2022 and is subject to finalization of a definitive agreement and customary closing conditions. About antoniantoni is one of the most innovative and creative advertising agencies in Europe. Born into the digital age, the agency was founded in 2015 by André Kemper and Tonio Kröger in Berlin-Mitte exclusively for Mercedes-Benz and since has transformed the iconic automaker’s creative messaging, style and tonality. Today it has grown to more than 170 people and expanded its services to well-known brands as Vodafone, bett1.de, Kärcher and Katjes and delivers award-winning and transformative solutions that constantly push convention. About Omnicom GroupOmnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Omnicom Group Inc.
Mat Bisher Joins DDB New York as Chief Creative Officer, Further Fueling the Power of Creativity within the New York Office Posted on September 17, 2021September 17, 2021 by Amanda Granath NEW YORK, Sept. 16, 2021 /PRNewswire/ — DDB has announced the appointment of Mat Bisher to Chief Creative Officer, DDB NY to lead creative teams at the network’s flagship office. Bisher will work under the creative leadership of DDB Global Chief Creative Officer, Ari Weiss. Weiss said: “Mat is the type of creative leader who can see the entire board. His influence stretches well beyond the creative department as he inspires teams to find successes on the biggest and hardest problems, as well as on the smallest, unexpected opportunities. He is also a remarkably kind and humble human being who would hate reading me gush on and on about him.” Bisher holds over 24 years of creative experience and has held creative leadership positions at renowned agencies such as McCann, BBDO, Deutsch and Burrell. He spent the majority of his career at McCann Worldgroup where he was most recently EVP, Executive Creative Director. There, Bisher produced award-winning campaigns for clients including Microsoft, U.S. Army, Lockheed Martin, Verizon, MasterCard, Chevy, NY Lottery and Qualcomm. Bisher said: “I couldn’t be more excited to be joining DDB NY as a leader within the incredible, creatively famous DDB global network. I have the greatest respect for Ari and the DDB leadership team. There is a vision in place, and I’m honored to be included in it. This is going to be epic.” Bisher’s work has been recognized by Cannes Lions, One Show, D&AD, Webby, Clio, and ANDY. His “Trail View” campaign for Nature Valley was ranked one of the most-awarded digital campaigns in the world and he was included as one of Adweek’s Top 100 creatives in advertising. Whether it’s a global powerhouse like Microsoft or an iconic state brand like NY Lottery, creativity is the driving force behind everything he does. Bisher steps in to lead the NY creative team as Lisa Topol and Derek Barnes leave the agency later this month. ABOUT DDB WORLDWIDEDDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of more than 200 offices in over 70 countries with its flagship office in New York, NY. ABOUT OMNICOM Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Contact: Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide[email protected] SOURCE DDB Worldwide
UpHealth Names Ketchum Its Agency of Record Posted on September 14, 2021September 14, 2021 by Amanda Granath DELRAY BEACH, Fla., Sept. 14, 2021 /PRNewswire/ — UpHealth, Inc., (NYSE: UPH) a pioneering global healthcare management platform, announced today that global strategic communications and marketing consultancy Ketchum is its agency of record. UpHealth taps Ketchum as it prepares its integrated healthcare system for broader global adoption. “Ketchum is a perfect partner for our next chapter at UpHealth, as they are well positioned across the full spectrum of care,” said Dr. Ramesh Balakrishnan, CEO of UpHealth. “The Ketchum team shares our energy and passion for how innovation can transform healthcare globally, and I look forward to their partnership. UpHealth is entering a phase of rapid growth and innovation, and Ketchum’s expertise will help us tell the story of our remarkable company and how we are bringing about the future of healthcare.” Neera Chaudhary, president of Ketchum North America, added, “Now, more than ever, is a necessary time for the evolution and optimization of healthcare delivery, and we are honored to partner with UpHealth to help tell their story, supported by our depth and breadth of client experience across the healthcare ecosystem. The UpHealth global solution for integrated digital connected care is a great addition to our growing work in digital health.” About UpHealth, Inc.UpHealth is a global digital health company that delivers digital-first technology, infrastructure and services to dramatically improve how healthcare is delivered and managed. The UpHealth platform creates digitally enabled “care communities” that improve access and achieve better patient outcomes at lower cost, through digital health solutions and interoperability tools that serve patients wherever they are, in their native language. UpHealth’s clients include global governments, health plans, healthcare providers and community-based organizations. For more information, please visit https://uphealthinc.com and follow us at @UpHealthInc on Twitter, UpHealth Inc. on LinkedIn and @uphealthinc on Instagram. About KetchumThe winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. SOURCE Ketchum
FleishmanHillard Appoints Rachel Catanach General Manager of New York, Ephraim Cohen Global Managing Director, Media + Platforms Posted on September 13, 2021September 13, 2021 by Amanda Granath ST. LOUIS, Sept. 13, 2021 /PRNewswire/ — FleishmanHillard today announced two key appointments: Rachel Catanach to general manager of its New York operations, and Ephraim Cohen to global managing director of Media + Platforms. “Our operations are thriving thanks to our relentless focus on creating the best experience for clients and our employees,” said J.J. Carter, global COO and Americas president, FleishmanHillard. “These appointments will continue to strengthen our position as the leading agency for global campaigns built on media strategies that deliver business results. New York is an established hub for global clients, and Rachel’s cross-market experience will bring additional expertise to the leading brands we represent, while our Media + Platforms core service will continue to grow as one of our agency’s key offerings under Ephraim’s leadership.” In her new role, Catanach will be responsible for the operations, strategy and growth of FleishmanHillard’s New York office. She’ll be moving to New York from Hong Kong where she has served as the agency’s president of Greater China for the past five years, and as the managing director of the Hong Kong office for nine years. She also serves on FleishmanHillard’s global leadership Cabinet. In addition to her experience in business operations and developing colleagues, Catanach has expertise in global brand building, corporate and financial communications, issues and reputation management and strategic events. Under her leadership, the firm’s Greater China operations were named 2020 PRovoke Media Greater China Agency of the Year and 2020 Public Affairs Asia Multi-market Agency of the Year. She is the former Chair of Public Relations Hong Kong and is a regular industry commentator. A founding member of the global Media + Platforms practice two years ago, which integrates earned media, editorial, social and digital capabilities, Cohen will continue building out the talent base and global offerings. In partnership with the agency’s TRUE Global Intelligence practice, Cohen will also expand the agency’s data transformation strategy, designed to increase the business impact of campaigns by putting the power of advanced data tools directly into the hands of all communications counselors. Cohen is taking the role after leading FleishmanHillard’s New York office since 2015, establishing the office as a growth driver and global client leadership hub across four key sectors – Financial and Professional Services, Technology, Healthcare and Consumer. Cohen joined FleishmanHillard in 2014 to lead social and digital for the firm’s eastern region before being appointed General Manager of FleishmanHillard NY. About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. Chelsey Watts314-982-7705[email protected] SOURCE FleishmanHillard Inc.
FleishmanHillard Extends Diversity, Equity and Inclusion Offering Across Europe Posted on September 8, 2021September 8, 2021 by Amanda Granath LONDON, Sept. 8, 2021 /PRNewswire/ — FleishmanHillard today announced its continued focus and investment in bringing leading DE&I expertise across Europe with the launch of True MOSAIC across 15 markets, further advancing the agency’s global Diversity, Equity and Inclusion (DE&I) strategy and supporting its ambition to become the most inclusive agency in the world. Since launching the True MOSAIC practice in 2020, FleishmanHillard has rapidly expanded its DE&I offering across all regions, including the Americas, EMEA and Asia Pacific. The emphasis is on supporting the growth of FleishmanHillard’s DE&I expertise on a global scale, strengthened in each region with deep local knowledge and distinctive cultural fluency. “Global integration of our DE&I efforts is at the core of our vision and our belief that communications can be a strategic catalyst for creating equity and inclusion,” said Adrianne C. Smith, FleishmanHillard’s chief diversity and inclusion officer. “To support that vision, we’re delighted to bring together the many FleishmanHillard and OPRG DE&I practitioners across Europe to provide locally relevant strategic counsel, supported by the proven experience and consulting model of FleishmanHillard’s True MOSAIC practice.” The unification of the FleishmanHillard and OPRG DE&I expertise in Europe brings together a well-resourced talent pool and a high level of experience in helping clients navigate their communications – forging new and reimagined standards, ideas, values and ways of exploring diversity and inclusion solutions. The galvanized DE&I consulting team in Europe includes 15 key markets: Amsterdam, Barcelona, Berlin, Brussels, Dusseldorf, Paris, Frankfurt, Dublin, Lisbon, London, Madrid, Milan, Munich, Rome, Valencia and Warsaw, with teams of experienced DE&I practitioners in every market. More countries are being formally added as the offering expands further throughout Europe. Coupled with customized DE&I counsel, True MOSAIC offers tools to help guide a client’s DE&I journey and measure their progress. They include: DE&IQ. A proprietary diagnostic tool created to help organizations assess public perception of their DE&I actions to better strengthen their positions and map meaningful plans of action. The framework assesses an organization’s reputation across five pillars related to DE&I and is designed to give organizations a clear diagnostic about how their actions and communications are resonating in the market and relative to their competitors.TRUE Self x True MOSAIC. A strategic workshop that combines FleishmanHillard’s best-in-class corporate positioning methodology with the expert counsel of its dedicated DE&I counselors. The collaboration is designed to help clients bring their most important stakeholders and decision makers together to align how they engage on DE&I – where they’ve been, how committed they are to their values and what they do next.Decision Tree. Responding to the complex DE&I landscape requires a delicate balance that is nuanced and individualized to each organization. When reputation is on the line, this process helps organizations know when and how to engage on issues and societal events, arriving at a place of action and communication.Inclusive Language Guide and Workshop. Beginning with a constructive conversation might sound simple, but the language we use can either be inviting or polarizing. The True MOSAIC Inclusive Language Guide and Workshop is a first step to help corporate leaders and organizations communicate consciously by educating them on the power of words. About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.
Ketchum Bolsters Financial Media and Financial Communications Specialties with Senior-level Hires Posted on September 2, 2021September 2, 2021 by Amanda Granath NEW YORK, Sept. 2, 2021 /PRNewswire/ — Leading global communications consultancy Ketchum today announced the appointment of two new senior leaders within its Financial Communications and Media specialties. Benjamin Thiele-Long joined Ketchum on July 19 as managing director, financial communications, and Jon Brubaker joined the firm on July 20 as SVP, media relations. Thiele-Long brings more than 15 years of experience in providing strategic counsel, media relations, and financial communications for a broad array of clients and industries, including technology, retail, energy, construction, financial and professional services, education and non-profit. He has advised on some of the world’s largest and most complex transactions including global mergers and acquisitions, divestitures, IPOs, earnings and fund launches, with significant experience in investment banking, private equity, venture capital and fund management, including shareholder activism. He leads Ketchum’s Financial Communications team in the U.S. as part of the firm’s corporate reputation specialty group, reporting into partner Tamara Norman. Thiele-Long most recently served as director at Cognito, where he led the firm’s West Coast operations. He began his career in law, working as a barrister in the U.K. for more than a decade, specializing in regulatory law and financial regulation enforcement and compliance. Brubaker joins Ketchum with more than a decade of experience in financial services communications, specializing in developing impactful media relations campaigns to build brands and elevate external profiles of leading C-suite executives. Over his career he has worked with a wide range of financial services and capital markets firms, including alternative and traditional asset management firms, banks, financial technology and fintech companies, macroeconomic research firms, professional services firms and financial industry service providers. As SVP, media relations, Brubaker will provide senior-level counsel on business and financial media strategy to the firm’s corporate clients across all industries. Most recently, Brubaker served as director of Cognito’s media relations practice, where he oversaw a portfolio of clients executing both U.S. and global media relations and integrated marketing campaigns. He previously worked at Kwittken & Company and Walek & Associates, a boutique media relations firm specializing in hedge funds. “Clients come to Ketchum – and stay with us – because we offer a full suite of corporate reputation specialty services that complement our deep expertise in their respective industries. Jon and Benjamin are incredibly well-versed in the financial communications space and have deeply rooted networks with financial and business media. Their diverse experience in transactions, corporate reputation and C-suite visibility is a tremendous asset to clients across all of our industries, from Financial & Professional Services and Travel & Hospitality to Technology and Health Services,” said Norman. Ketchum’s North America president Neera Chaudhary added: “Companies of all sizes and across all industries are facing the dual challenge of advancing and communicating their financial narrative in a compelling way, while simultaneously navigating the constantly evolving financial ecosystems in which they operate. The importance of crafting a tailored financial media strategy that demonstrates value, opportunity, and authenticity to all stakeholders is paramount. Ketchum’s capabilities in financial media and financial communications, bolstered by these two new senior leaders, offers clients decades of experience combined with the deep relationships with investors and financial media they need to demonstrate their strength and leading position in the market.” Ketchum’s appointments of Thiele-Long in financial communications and Brubaker in financial media round out a trifecta of senior-level hires in the corporate financial space. In January, the firm named Becca Cooper managing director of its Financial & Professional Services industry, supporting capital markets, fintech, insurance and professional services clients. About KetchumThe winner of 131 Cannes Lions and PRovoke‘s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE Ketchum
FleishmanHillard China Asset Management Report Shows Chinese Investors Placing High Emphasis on Asset Managers’ ESG Credentials Posted on September 1, 2021September 1, 2021 by Amanda Granath Demand for Overseas Asset Managers’ Onshore Retail Funds is Robust as Foreign Competition in China’s Retail Fund Industry Becomes a Reality HONG KONG, Sept. 1, 2021 /PRNewswire/ — Chinese investors are paying closer attention to foreign asset managers’ environmental, social and governance (ESG) commitments and offerings as they look to invest, according to The Future of Asset Management in China 2021 study published today by FleishmanHillard. The report offers insights for global asset managers assessing opportunities in China. It is the third annual China-focused asset management report published by FleishmanHillard and its TRUE Global Intelligence practice, and features analysis drawn from an online survey of mainland Chinese investors’ attitudes and behaviors, plus an overview of the latest industry trends. With the increasingly strong interest in ESG investment, it is notable that a combined 95% of Chinese investors think that strong ESG product offerings are “very important” or “somewhat important” for overseas asset managers operating in China. This ranks the same as transparent fee disclosures (95%), followed by transparency in customer communications (94%). In addition, just over half of Chinese investors (53%) believe that the commitment of an asset manager to ESG is “very important,” with another two-fifths (43%) saying it is “somewhat important” – making it the third most important factor when choosing an asset manager. The credibility (61%) and performance (58%) of the asset management house continue to be the most important decision drivers. Overseas asset managers working to directly offer retail onshore funds in China for the first time this year should see strong demand for their products, with 95% of Chinese investors stating that they would be “extremely” or “very interested” in such offerings in the market. “China is emerging from the pandemic in a strong position, which is feeding into growing confidence among local investors and in turn benefiting demand for foreign asset managers’ services as they enter into this fast-opening market,” said Patrick Yu, Asia Pacific lead of FleishmanHillard’s Financial and Professional Services practice. “With full foreign competition in China’s asset management industry becoming a reality, it has never been more important for players in the industry to understand the needs of Chinese investors and to have a robust communications strategy that responds to these sentiments and supports business expansion in the country.” The survey also found: Qualified Domestic Limited Partnership (QDLP) and private market funds from overseas asset managers continue to draw interest among Chinese investors. Ninety-five percent of investors show interest in QDLP funds, whereas 93% have purchased private market funds from overseas asset managers with Wholly Foreign-Owned Enterprise (WFOE) licenses. Better product performance and a clear investment strategy are the main reasons for investors to opt for products from overseas asset managers rather than onshore products by the local counterparts.In the next 12 months, investors are interested in globally focused, or China/Hong Kong SAR focused liquid asset funds. It is clear that Chinese investors are looking for more broad, global exposure to liquid assets in their portfolios over the next 12 months, followed closely by allocations closer to home in China and Hong Kong SAR. It is interesting, however, to see that local investors are as interested in cryptocurrency funds as they are in fixed income funds and Exchange Traded Funds (ETF), despite recent price fluctuations.WeChat is important for reaching Chinese investors, but independent financial advisers, bank intermediaries and financial media are also important. Thirty-seven percent of investors use WeChat for information on funds and investment products, of which 73% used the platform to find corporate information (global and China) – up a significant 19% from last year (54%). However, independent financial advisers or intermediaries from banks and financial media also continued to be the most important sources of information.China’s effective response to COVID-19 has boosted Chinese investor confidence. There has been a jump in the number of those who are now confident in their personal financial situation and believe the pandemic is having no impact – 34%, up from 23% last year. The sentiment reflects China’s rapid and effective response to COVID-19 and the quick return to normality in the country.Ongoing U.S.-China trade tensions are leading to a more “risk off” sentiment for local Chinese investors. Compared with last year’s fairly even split between investors who were more “risk on” and those who were more “risk off,” the needle appears to have swung more in the direction of lower risk sentiment as tensions look set to continue for the long term. A combined 53% of respondents say they are moving more or some of their investments into lower risk options, compared with 32% who have a higher risk appetite. FleishmanHillard’s The Future of Asset Management in China 2021 report includes qualitative and quantitative data. FleishmanHillard TRUE Global Intelligence fielded an online survey of 260 Chinese investment professionals between July 16-22, 2021. All respondents to the survey self-identified as working in investment, finance or banking, and had traded or invested in at least one of the following: equities fund (95%), fixed income (89%), ETF (88%), alternatives (57%), balanced funds (86%) or PE funds (78%). About FleishmanHillardFleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries. About Omnicom Public Relations GroupOmnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. SOURCE FleishmanHillard Inc.