After 22 Years, Marcello Serpa And Jose Luiz Madeira Announce Plans To Leave Almap BBDO


After 22 Years, Marcello Serpa And Jose Luiz Madeira Announce Plans To Leave Almap BBDO

Luiz Sanches, Cintia Gonçalves And Rodrigo Andrade To Take Over 

SAO PAULO, BRAZIL, AUGUST 27, 2015 – MarcelloSerpa and Jose Luiz Madeira announced today that they will leave Almap BBDO, after leading the agency for 22 years – the longest running leadership team in Brazil.

Two years ago, they handed over day-to-day management of the agency to Luiz Sanches, Chief Creative Officer, Rodrigo Andrade, Chief Operating Officer and Cintia Gonçalves, Chief Strategy Officer.  Today, this team takes full leadership responsibility for the agency and the group.

Serpa and Madeira joined Almap BBDO in 1993 as Partners.  Since then, the agency has produced famous work for a broad range of clients.  This work has made Almap BBDO what it is today – not just the recognized creative agency leader in Brazil but one of the most admired and respected agencies in the world.  The agency has been named Agency of the Year at Cannes three times, and topped The Gunn Report as the most awarded creative agency in the world three times. It has won Agency of the Year at the Clios two times, and FIAP seven times.  Marcello Serpa is a recipient of a Clio Lifetime Achievement Award – the first non-Anglo-Saxon to be recognized as such – and Jose Luiz Madeira is an inductee of the Academia Brasileira de Marketing Hall of Fame.

“It is simply impossible to overstate the impact and contribution that Marcello and Jose Luiz have had on the advertising business in Brazil, across the world, and for BBDO Worldwide,” said Andrew Robertson, President and CEO, BBDO Worldwide.  “Their work has been legendary and will leave its mark on clients’ businesses and generations of advertising people around the world.”  Robertson added, “Their consistent success is a function both of their leadership brilliance and their ability to attract and retain the very best people in the business – and that includes Luiz, Cintia and Rodrigo, who will succeed them.”

Serpa commented, “When José Luiz and I joined Almap BBDO in 1993, we wanted two things:  to create the best work in the market and keep having fun while doing that.  The fact that our agency has achieved the level of success that it has would seem to indicate that our strategy has paid off.  In the process, we attracted the best group of people an agency could dream of.  Now we get to watch the team we have in place continue to set the same exacting creative standards.

Added Madeira, “Over the years, we’ve learned that it really pays off to think before doing.  You can see that in the quality of our work.  We’ve done a lot of thinking before doing this.  We know that this is a great time to pass the baton to our chosen successors.”

Over the last two and a half years, the new management team of Luiz, Cintia and Rodrigo have maintained Almap BBDO’s creative reputation, winning international, regional and local competitions such as the One Show, D&AD, New York Festivals, London International Advertising Festival, FIAP, the Wave Festival and others, as well as 47 Lions at Cannes and keeping Almap BBDO among the top 10 agencies in the world in the Gunn Report and Directory Big Won.  They are also the most awarded agency at Effie’s Brazil.

“I am excited to work with this next generation of leadership as they carve out their own legacy at Almap BBDO,” said Chris Thomas, the recently named CEO of BBDO, the Americas.


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row.  In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the second consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (, a leading global marketing and corporate communications company.  

TBWA Announces Merger of Operations in Canada

– Juniper Park and TBWA\Toronto unite to form Juniper Park\TBWA

– Jill Nykoliation named CEO of Juniper Park\TBWA

– Jay Bertram, President TBWA\Canada, resigns to pursue new opportunities

NEW YORK, Aug. 24, 2015 /PRNewswire/ — TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately.

The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO Troy Ruhanen. Jay Bertram, current President of TBWA\Canada and head of the Toronto office, will depart the network to explore new opportunities at the end of September.

The two Toronto-based shops will combine their staff under one roof in the Juniper Park space next month, and will operate a combined roster of clients that includes CIBC, Nissan, eos, Miller Lite, PepsiCo, Petro-Canada, Pfizer and Virgin Mobile.

“The potential to bring together the dynamic creative culture of TBWA and its emerging digital prowess, with Juniper Park’s strategic and creative design capabilities became too great an opportunity to resist,” said Ruhanen. “Both agencies are individually strong, but together they not only become a force in Canada, they now allow the network to have a stronger than ever presence in three major North American cities — New York, L.A. and Toronto.”

He added: “Beyond being a great friend, Jay Bertram has been a great asset to the TBWA family for many years and was profoundly instrumental in growing and enriching our brand in Canada and beyond. He has chosen this moment to start a new journey knowing that he has positioned the agency and its people in the best possible place with this merger. We wish him the best in all opportunities that lie ahead.”

A longtime Omnicom agency partner, Juniper Park officially joined the TBWA network in March as part of a global market restructure to help strengthen TBWA’s footprint in the North American market, as well as broaden its design capabilities. The two agencies have a strong history of collaborating on many North American clients, including Miller Lite, Henkel and PepsiCo.

Nykoliation, who is part of TBWA’s global management team, said, “Uniting as Juniper Park\TBWA brings further scale and momentum to our team and our clients. We already work with TBWA offices around the world. This merger formalizes a relationship that is well underway.”

“Juniper Park has practiced disruptive creative and design thinking from its inception. And we greatly respect TBWA’s focus on creating iconic work. This is a terrific match,” said Barry Quinn, CCO.

Jay Bertram, who has been overseeing TBWA’s Canadian operations, will depart at the end of September. “I have truly valued my time at TBWA,” said Bertram. “I want to thank both Troy and Tom [Caroll] for their continued support, as well as our clients for being such fantastic longstanding partners. I give my full support to this merger of two great creative cultures, coming together to form a powerhouse agency to be reckoned with.”

Notes to Editor:

About TBWA Worldwide

TBWA Worldwide ( is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more news on the TBWA network, please visit

To view the original version on PR Newswire, visit:


Jenna Hollmeyer, US PR Manager, TBWA Worldwide, [email protected], 1-212-804-1058

DDB China Group launches talent exchange program China Desk to develop their employees

A DDB Berliner in Shanghai: the story of Marc Kaufholz, an exchange employee from DDB Germany

SHANGHAI, CHINA – From July 1st, a new foreign face appeared at DDB Shanghai office. Every morning he would arrive early at work and start his day with a cup of black coffee. Although he doesn’t speak much Chinese, he would attend team meetings with his colleagues, discussing creative design and digital marketing. He is Marc Kaufholz, Senior Designer from DDB Berlin office.

Marc arrived at Shanghai as DDB exchange employee thanks to the China Desk Program, an internal exchange program launched by DDB China Group. Knowing that DDB is a huge communications network with more than 200 offices in 90+ countries worldwide, DDB China Group has launched the China Desk to promote an exchange of creative talents and establishing friendships that know no boarders.

Nowadays, DDB China Group encourages all employees from DDB global community to participate in the China Desk exchange program. The conditions are pretty simple: applicants should be nice, talented and passionate. The only criterion is that such chance is given to those who stayed with DDB for over 3 years. Once the applicant is approved, DDB will cover travel expenses, help with visa application and arrange a new desk here, in Shanghai. At the same time, a DDB employee from China will substitute the applicant in another country.

Marc Kaufholz worked at DDB Berlin for over five years now. He has a solid professional background and a profound knowledge of the latest trends in the industry. Right now, Marc spends his summer working at DDB Shanghai together with Tribal Worldwide digital team to develop creative business solutions for Skittles, Hennessy and World of Warcraft.

“I feel grateful to all people who made this happen, and I feel happy I can work and travel at the same time. This is a chance everybody dreams about! I love DDB Shanghai office: it’s very spacious and much better decorated than the one in Berlin,” says Marc Kaufholz. “Here they have a spacious kitchen, open-air patio and a pool table, we don’t have that back in Berlin. DDB also arranged an apartment for me, which is only ten minutes walk from the office, so I don’t have problems with commuting. I love Chinese food, especially dumplings, Beijing duck and dim sum. Those are my favorites! 

Marc is waiting for his girlfriend to arrive in China in the end of the summer, so they can go traveling together and visit cities such as Beijing, Chengdu, Qingdao and Xiamen. The exchange program will last for three months after which Marc will return to Germany bringing with him warm and loving memories of China.

While Marc enjoys his “exchange” life in Shanghai, his Chinese counterpart Wu Jing, Associate Creative Director from DDB Shanghai office is getting to know the German culture at DDB Berlin office. Over the exchange period, Wu Jing will learn more about the German market and branding strategies. He will also have a chance to exchange knowledge and latest “know-how” with his German colleagues.

Marc Kaufholz and Wu Jing are two DDB ambassadors who proudly carry the mission of culture exchange and knowledge sharing between two DDB offices. DDB China Group is the first agency in China that offers overseas exchange opportunity to their employees. It is DDB’s commitment to provide its employees with valuable and eye-opening experience because of company’s core values of humanity and creativity. There will be plenty of DDBers like Marc and Wu Jing in the future. Do you want to be the next one?

About DDB China Group

DDB China Group is united behind our founder, Bill Bernbach’s belief that creativity is the most powerful force in business. Today, we use this creativity to develop ideas that people want to play with, participate in, and pass on. We call this social creativity.

DDB China Group comprises DDB, DDB Guoan, and Tribal Worldwide with offices in Shanghai, Beijing and Guangzhou. The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. The Global Effie Effectiveness Index ranks us the number one most effective agency office in Greater China 2012 and Campaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards.In the ‘2014 China Agency Scope’ released by global marketing consultancy R3, DDB China Group has been named as the ‘Best Overall – Performance Agency‘ ranked by marketers.

DDB & Tribal Worldwide Amsterdam boosts creative and account teams with eight new hires

DDB & Tribal Worldwide Amsterdam boosts creative and account teams with eight new hires

New recruits for the international creative agency invigorate the agency’s expertise

Amsterdam, 10 August – Today, international creative agency DDB & Tribal Worldwide, Amsterdam announces expansion of creative and production teams with eight new hires. In the light of new high profile client wins, the agency invigorates its expertise with additions in the UX, production and design departments.

Joining the agency’s production team are Erin Zito (Executive Producer), Boy Sheikkariem (Senior Producer) and Sabine Verlinden (Producer). In their roles they will be working with clients such as TomTom, McDonalds, adidas and KLM.

Before joining DDB & Tribal Worldwide, Amsterdam, Erin has built up over 10 years of experience in the marketing and advertising industry. In her previous role as Account Director at Trisect in Chicago, she worked for clients such as Tresemme and Nexxus.

Boy was previously a Project Manager at Ice Mobile, where he was responsible for the development of both the front end as well as the UX API.

The agency also welcomes back Sophie van Pelt into the role of Executive Producer. Sophie returns to DDB & Tribal Worldwide, Amsterdam after 6 years spent at Alfred (advertising agency based in Amsterdam).

The design department expands with Esmee Lechner (Designer), Joris Groot (UX Designer), Kaj-Khan Hrynczenko (Junior UX Designer) and Max Hopmans (Junior Designer). Esmee has been working for FHV BBDO prior to joining DDB & Tribal Worldwide, Amsterdam. After gaining 7 years of experience in the creative industry, Joris will now join the UX team together with Kaj-Khan Hrynczenko – who is a recent Hyper Island graduate.

Ivo Roefs, CO-CEO of DDB & Tribal Worldwide, Amsterdam, says: “With new clients in our roster and the volume and nature of projects we are working on, our quest for brilliant talent was inevitable. It’s a great honour to welcome such a wealth of expertise into the agency.”


For more information please contact:

Laura van Horssen, FinchFactor

[email protected]

+31 (0) 20 794 47 33

About DDB & Tribal Worldwide Amsterdam

DDB & Tribal Worldwide, Amsterdam is a strategic hub creating innovative marketing and communication campaigns for clients such as Heineken, Adidas, Volkswagen, McDonald’s, TomTom and KLM Royal Dutch Airlines. The agency is the result of DDB° Amsterdam and Tribal Worldwide, Amsterdam joining forces in 2012 and working as a combined team, because ‘our clients want us to work as a combined team’ and because the market is asking for such a combination.

DDB° Amsterdam is the Dutch agency with most Effie award wins, excelling in effective communication campaigns for its clients. Tribal Worldwide, Amsterdam was the first digital agency to win the Grand Prix in Film at the International Advertising Festival at Cannes. In 2011 the agency was named Digital Agency of the Year at the Eurobest Advertising Festival.

In 2012 DDB & Tribal Worldwide, Amsterdam took 4th position in the top five Most Awarded Digital Agency in the Gunn Report and this year the agency came in second in the Dutch Agency-of-the-Year competition, confirming DDB & Tribal Worldwide, Amsterdam’s success.

DDB & Tribal Worldwide, Amsterdam is part of the Omnicom’s DDB° Worldwide Communications Group Inc ( which ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence.With more than 200 offices in over 90 countries, DDB° Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along.