Omnicom Agencies Top Annual Gunn Report Rankings Posted on January 28, 2016December 14, 2020 by Revanth Ravish Ten Consecutive Network Wins for BBDO Omnicom Agencies Sweep The Most Awarded Agencies New York / Jan. 28, 2016— Omnicom (NYSE: OMC) today announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied the top three spots every year for the past eight years. Adding to these achievements, BBDO New York landed first on the list of most awarded agencies in the world, followed by adam&eveDDB and AlmapBBDO tied for second. Donald Gunn, a champion of creativity and Founder of The Gunn Report said, “Omnicom Agency Networks have had an outstanding performance in The Gunn Report 2015. BBDO ranked the Most Creative Network in the World for an unprecedented ten years in a row and BBDO New York won the Most Creative Agency in the World. In addition DDB Worldwide ranked #3 and TBWA came in at #12 – a great achievement by all. A truly remarkable display of consistency and excellence.” In addition, three campaigns created by Omnicom agencies were recognized among the top ten campaigns across all Gunn Report media categories. They include: John Lewis “Monty’s Christmas” by adam&eveDDB; No Somos Delito (We Are Not Crime) “Holograms for Freedom” by DDB Spain; and Volkswagen Kombi “Kombi Last Wishes” by AlmapBBDO. “At a time when there are more new technologies in our business than ever before, it is still creativity – outstanding work that produces results for clients – that will carry the day and be recognized and awarded,” said Omnicom President and CEO John Wren. “Our agencies’ ability to put up first-class creative year after year while embracing new technologies bears witness to the strength and talent of these networks, and we are especially gratified to consistently be at the top and leading a time of change.” 2015 Gunn Report rankings were based on the results of 45 global, regional and national competitions. To view the complete ranking tables, please visit: https://www.gunnreport.com. About Omnicom Group Inc. Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news. Press Contacts Joanne Trout, 212-415-3669, [email protected]
BBDO Worldwide Wins the Directory Big Won for the Eighth Time in Nine Years Posted on January 26, 2016December 14, 2020 by Revanth Ravish Most Awarded Agency Network Across All Marketing Communications; BBDO New York Is the Most Awarded Agency in the World NEW YORK, Jan. 26, 2016 /PRNewswire/ — BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world. Fifty-five (55) BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 600 points. Eleven were ranked #1 in their respective countries, including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine, and BBDO New York in USA. BBDO New York was also the world’s most awarded agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency. “The Directory Big Won is a reflection of which agencies are delivering the best work across all media platforms. That is important in today’s media environment, where people are consuming media in more ways than ever before,” said Patrick Collister, the author of the Directory Big Won. “Clearly, BBDO is doing this better than anyone else, year after year. No one else can match the depth and breadth of their work.” A campaign from BBDO Malaysia for KFC, “Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year, ranking #1 in poster, #2 in press, and #3 across all categories. In addition, three of the world’s most awarded Chief Creative Officers were from BBDO (BBDO Worldwide’s David Lubars, was #2, Greg Hahn of BBDO New York #3, and Nick Worthington of Colenso BBDO #5). Andrew Robertson, President and CEO, BBDO Worldwide commented, “Our goal is to create and deliver the world’s most compelling commercial content across all forms and platforms. Topping the Directory Big Won is one way in which we can monitor our progress. I want to thank all of our people at all of our award-winning agencies for contributing to this success day by day, job by job and client by client.” Winning the Directory Big Won is the latest industry achievement for BBDO. Last month, the agency was named Campaign magazine’s Network of the Year. And Adweek named BBDO its 2015 US Agency of the Year. Earlier, BBDO was ranked the most effective agency network in the world in Effie Worldwide’s Effie Effectiveness Index for the second year in a row. And Warc ranked BBDO the smartest agency network in the world in its Warc 100. Further details regarding the Directory Big Won can be found at www.directnewideas.com. BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
BBDO Worldwide Wins the Directory Big Won for the Eighth Time in Nine Years Posted on January 26, 2016December 14, 2020 by Revanth Ravish Most Awarded Agency Network Across All Marketing Communications BBDO New York Is the Most Awarded Agency in the World NEW YORK, Jan. 26, 2016 — BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world. Fifty-five (55) BBDO agencies contributed to the network’s performance, which beat its nearest competitor by more than 600 points. Eleven were ranked #1 in their respective countries, including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine, and BBDO New York in USA. BBDO New York was also the world’s most awarded agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency. “The Directory Big Won is a reflection of which agencies are delivering the best work across all media platforms. That is important in today’s media environment, where people are consuming media in more ways than ever before,” said Patrick Collister, the author of the Directory Big Won. “Clearly, BBDO is doing this better than anyone else, year after year. No one else can match the depth and breadth of their work. A campaign from BBDO Malaysia for KFC, “Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year, ranking #1 in poster, #2 in press, and #3 across all categories. In addition, three of the world’s most awarded Chief Creative Officers were from BBDO (BBDO Worldwide’s David Lubars, was #2, Greg Hahn of BBDO New York #3, and Nick Worthington of Colenso BBDO #5). Andrew Robertson, President and CEO, BBDO Worldwide commented, “Our goal is to create and deliver the world’s most compelling commercial content across all forms and platforms. Topping the Directory Big Won is one way in which we can monitor our progress. I want to thank all of our people at all of our award-winning agencies for contributing to this success day by day, job by job and client by client.” Winning the Directory Big Won is the latest industry achievement for BBDO. Last month, the agency was named Campaign magazine’s Network of the Year. And Adweek named BBDO its 2015 US Agency of the Year. Earlier, BBDO was ranked the most effective agency network in the world in Effie Worldwide’s Effie Effectiveness Index for the second year in a row. And Warc ranked BBDO the smartest agency network in the world in its Warc 100. Further details regarding the Directory Big Won can be found at www.directnewideas.com. BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
Dieste promotes Ciro Sarmiento to Chief Creative Officer Posted on January 22, 2016December 14, 2020 by Revanth Ravish Sarmiento will report directly to CEO Greg Knipp and will be in charge of agency’s creative vision Dallas and New York City, (January 22, 2016) – Dieste Inc., a leading multicultural communications agency in the U.S., has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1st. Dieste’s previous Chief Creative Officer Paco Olavarrieta, who will remain with the agency as a “Craft-Maestro”, adding his experience to specific creative projects. “Ciro is one of the most accomplished creative executives in our field, respected and admired by our team, our clients and praised by his industry peers. And we felt like he was ready to take the helm of Chief Creative Officer, giving continuity to the great momentum we have as an agency,” said Dieste’s CEO Greg Knipp. Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance. “When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me as Dieste’s CCO. And for the last year Greg, Tony Dieste, Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition,” said Olavarrieta. With over 20 years of experience in the U.S., as well as in Latin America, Olavarrieta has created numerous award-winning campaigns, and has a successful track record working with top-notch agencies across the world. “When I recruited Paco to Dieste in 2011, he told me that what he really wanted was to create, to write again, not to manage, but to develop work for clients. I gave him my word that I would. It took me four years, but I have finally delivered on that promise,” said Knipp. The Next 20 Years: Dieste, founded in 1995, celebrated its 20th anniversary last December and according to the agency’s leadership team, it is going through one of its best moments. “I’m extremely excited about the opportunity of helping to shape the agency’s next 20 years,” said Sarmiento, announcing that one of his first challenges will be to raise awareness of Dieste’s digital and social capabilities. “All the award-winning work we developed lately was conceptually created to work on any media, but primarily focused on digital and social platforms,” said Sarmiento, reinforcing that the agency as a whole “has a deep understanding of the digital media and the ways multicultural consumers are using it.” Dieste was recently recognized with two Cannes Lions, two Clio awards and several other awards for digital platforms developed for its clients. Tony Dieste, agency founder and chairman said that it is very exciting to have Ciro as part of the leadership team. “The next 20 years will be even more challenging than the previous ones and we need creative minds who challenge the odds and leverage the magical, game-changing power of creativity for our clients. We have found that in Ciro and he will help us stay among the best agencies in the world,” said Mr. Dieste. Ciro Sarmiento Bio: With over 13 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Having worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett provided Sarmiento with expertise in the development of truly innovative work. Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious Cannes Lions, Clio Awards, New York Festivals, LIA, Effie, and The One Show, as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career. Ciro is a New Yorker by birth but grew up in Colombia and has lived in Bogotá, Austin, Chicago and Dallas. He is married with two children. When he is not thinking about advertising, he is thinking about ways to get his children, Ben and Emma into advertising- Did we mention he loves advertising? About Dieste, Inc. Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX. www.dieste.com About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.